2024-04-18 14:04
Launched in 2006, Shopify has firmly established itself as one of the leading ecommerce platforms in the global marketplace, especially among small to medium-sized businesses.
Shopify… Read More
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The National Positions blog brings business the latest digital marketing news, industry insights, online marketing tips & tricks and more.
2024-03-27 14:18
In the digital age, where ecommerce reigns supreme, having a robust online presence is not just an option—it’s a necessity. For businesses leveraging Shopify, understanding and i… Read More
2024-03-05 20:33
For many businesses, Google Analytics has been a cornerstone of their website traffic measurement and marketing strategy. But, with the recent sunset of Universal Analytics on July 1st, 2023… Read More
2024-03-05 16:27
Remember the Super Bowl LVIII commercials? All those celebrity-studded, million-dollar productions vying for your attention? Well, one ad stood out like a black Yeezy in a sea of beige, not… Read More
2024-02-09 20:48
Hold onto your shopping carts, e-commerce businesses! Your 20204 digital marketing trends are here!
The digital marketing landscape is evolving faster than ever, and staying ahead of t… Read More
2024-01-02 18:16
Setting the Stage for Digital Excellence
Welcome to 2024, a year brimming with opportunities for businesses to strengthen their online presence. In the digital marketplace, the significance… Read More
2023-12-29 20:58
Embracing Personalization in Customer Experiences
As we step into 2024, the digital marketing landscape is evolving rapidly, with personalization at its heart.
It’s no longer just abo… Read More
2023-12-29 18:17
The New E-commerce Battleground: Experience Over Price
In an era where advertising costs soar and competition tightens, e-commerce brands face a pivotal shift. Gone are the days when showcas… Read More
2023-12-27 20:27
Welcome to 2024, a year where AI is not just an option but a necessity for social media success. Let’s chat about the ways AI is changing the game and why it’s a must-have for yo… Read More
2023-12-27 20:23
In the fast-paced world of digital marketing, AI isn’t just a sidekick; it’s becoming the hero of our narratives.
We’ve seen its impact on SEO, paid media, and social medi… Read More
2023-12-27 20:18
In 2024, the integration of AI in paid media marketing is not just an option; it’s a necessity. For marketers, advertisers, and ecommerce brands heavily investing in platforms like Goo… Read More
2023-12-27 20:13
Cutting-edge platforms like ChatGPT and Claude are transforming content generation and optimization, offering rapid and efficient methods to boost SEO performance.
We delve into how AI tools… Read More
2023-12-06 18:53
As we sunset the year and enter 2024, the way we interact with search engines is going to be evolving.
The introduction of Google’s Generative Search Experience (GSE) is set to r… Read More
2023-12-05 15:09
As we venture into 2024, the digital marketing world is rapidly evolving. In this new era, being data-driven isn’t just an option – it’s a necessity.
In this article, we&r&hell…Read More
2023-11-28 19:53
As experts in the digital marketing realm, National Positions understands the incredible power of customer advocacy in building a brand that resonates with its audience.
As we head int… Read More
2023-11-07 16:55
The digital marketplace is a cacophony of competition and noise.
To stand out, e-commerce marketplace sellers on platforms like Amazon and direct-to-consumer (DTC) websites, along with bran… Read More
2023-11-06 19:03
The festive fervor surrounding the 2023 holiday season is palpable at National Positions!
With events like Black Friday and Cyber Monday drawing shoppers’ attention, the pressure is on… Read More
2023-09-27 13:51
Hey there, marketers, brands, and e-commerce businesses ready to make a massive impact this holiday season! Have you noticed that the 2023 holiday marketing season seems to kick off ear… Read More
2023-09-20 14:25
Hey there, fellow marketers! Ever wished for a Grinch’s heart, one that grows three sizes to reveal the secrets of the holiday season’s marketing wonders?
Well, while we can&rsq&hell…Read More
2023-09-19 15:20
National Positions was published on Forbes with one of the most important articles for e-commerce brands for the holiday season. You can check out the original article here.
——&n&hell…Read More
2023-08-15 16:10
As you gear up for the week, let’s dive into some compelling consumer statistics that shed light on the current state of marketing, product innovation, spending, and brand perception… Read More
2023-08-11 19:10
Every brand online (and offline) is always on the lookout for effective strategies to pull potential customers into the marketing funnel and transform them into loyal customers.
The challen… Read More
2023-08-09 13:12
As July kicked off, Meta launched their Threads social media platform. For some, it’s been a long-awaited addition to Meta’s plethora of social media offerings.
For others, it i… Read More
2023-07-25 20:28
AI is on the minds of every marketer, media buyer, and ad provider/platform in the world. With new apps, tools and integrations being released daily, keeping up with all of it can be beyond… Read More
2023-06-27 21:22
social media plays a pivotal role in connecting businesses with their target audiences. To make effective marketing decisions, relying on data and statistics is essential.
This article expl… Read More
2023-06-21 19:01
The clock is ticking, and on July 1, 2023, Google Analytics 4 (GA4) will become the sole option as standard Universal Analytics properties cease processing hits.
You don’t want t… Read More
2023-05-25 16:55
As marketing costs continue to rise in 2023, businesses are faced with the challenge of optimizing their marketing and advertising strategies to achieve maximum returns on investment. In thi… Read More
2023-05-23 19:45
Well, it’s about time we had a discussion about ecommerce marketing strategies during an economic recession.
Not an easy subject to discuss, but it is looking more and more like this… Read More
2023-05-23 17:45
In the dynamic world of digital marketing, staying ahead of the curve is crucial for businesses looking to maximize their return on investment.
In 2023, marketing agencies have witnessed a s… Read More
2023-05-22 16:52
In today’s digital landscape, search advertising has proven to be a powerful tool for businesses seeking to promote their products and services online.
With an average return on inves… Read More
2023-05-15 17:04
Get ready for an extraordinary journey into the realm of artificial intelligence.
We’ve entered a new reality where AI is not just a futuristic risk, but a delightful companion in our… Read More
2023-04-17 19:44
As an eCommerce store owner, you may have experienced the frustration of low conversion rates, despite having high traffic on your Shopify store.
This is where Conversion Rate Optimization… Read More
2023-04-03 15:02
In today’s world of instant gratification, the need for immediate results and returns on investment (ROI) has dominated the marketing landscape.
While focusing on ROI is essential, th… Read More
2023-03-22 14:24
AI has the internet buzzing and the philharmonic tones are only growing louder with each passing day.
What does AI mean for marketing, content writers, graphic designers, website developers… Read More
2023-03-02 16:23
The e-commerce industry is on fire, and the number of online shoppers is skyrocketing with each passing year. As an aspiring e-commerce entrepreneur, choosing the right platform can make or… Read More
2023-02-22 21:36
As a leading marketing agency, National Positions understands the importance of data-driven campaigns. It’s the very essence of our work, guiding every move we make.
For almost t… Read More
2023-02-20 17:30
The challenge: Using publicly available AI tools, could we build a brand from the ground up?
Could we take a basic concept and build the name, messaging, product, etc., all in less than 60 m… Read More
2023-02-14 14:53
You can’t scroll social media, check out your favorite blog, or stream the news without hearing about ChatGPT.
The Microsoft-backed OpenAI has exploded in popularity, garnering p… Read More
2023-01-18 19:58
Shopify is an awesome platform that we love working with, and no, they are not a sponsor of this article.
2022 was an absolutely MONSTER year for eCommerce! And 2023 is going to be ev… Read More
2023-01-11 13:45
First-party data is data that is collected directly from your website by YOU, the owner of the site.
This can include information such as sales conversion user information, the items c… Read More
2022-12-27 14:48
YouTube Shorts and TikTok are two popular short-form video platforms that have gained a lot of traction in recent years.
Both platforms allow users to create and share short videos, us… Read More
2022-12-15 15:59
If you follow the everchanging world of Google search, you may have noticed something interesting in you search results recently.
Let’s call it “continuous scrolling search resul… Read More
2022-12-09 20:51
Omnichannel marketing is a strategy that focuses on providing a seamless customer experience across all channels and touchpoints.
This approach is becoming increasingly important as cu… Read More
2022-12-09 17:45
As the digital marketing world evolves and technology advances, digital marketing has become an essential component of a successful business strategy.
In 2023, the digital marketing la… Read More
2022-12-05 14:16
Marketing During a Recession
There is little doubt that a recession (at some level) is coming in 2023. We recognize this fact in how to approach our clients’ success in the coming year… Read More
2022-11-21 18:35
While every brand, marketer, and advertiser is waist-deep in their holiday marketing campaigns (as they should be), we are splitting our time between promoting our clients’ holiday sal… Read More
2022-11-21 14:51
We are all well aware of the power YouTube holds.
Not only is YouTube one of the world’s largest search engines (second only to Google), it’s the go-to platform to le… Read More
2022-11-03 16:22
For over two years, National Positions has sounded the alarm that third-party data would soon become a thing of the past. Were we wrong? Were we overcautious? Or perhaps we just saw the writ… Read More
2022-10-17 19:39
It has been another amazing week (well, month) here at National Positions!
We are deep into launching campaigns for the holiday season, onboarding new clients, and producing content that eve… Read More
2022-10-06 20:36
So, are sweating bullets thinking about the holiday shopping season? You are not alone!
Last week we kicked off part one of “Holiday Marketing Tips & Tricks,” and we… Read More
2022-09-26 21:28
Never a dull moment around the National Positions water cooler!
Over the past couple of weeks – we have been excited to announce an exciting new project (and brand) our team is w… Read More
2022-09-26 21:28
It’s holiday marketing time again, and every year, National Positions sees a flood of new clients as the holiday season kicks into gear. Everyone wants to “crush their year-end g… Read More
2022-09-22 16:48
It’s holiday marketing time again, and every year, National Positions sees a flood of new clients as the holiday season kicks into gear. Everyone wants to “crush their year-end g… Read More
2022-08-31 19:17
To all of the businesses, advertisers, and marketers out there, we hope you are doing well as the summer season winds down.
Sometimes it is good to slow down for a moment and take stock of… Read More
2022-08-23 20:50
We get it.
Every year it seems like the holiday season starts earlier and gets louder. But there is a good reason. The upcoming season is “make or break” for many ecommerce bus… Read More
2022-08-22 16:46
In business and marketing, it’s less about how many new customers you can bring to your digital front doors (unless you’re just getting started) and more about how many customers… Read More
2022-07-20 14:39
It sure has been an interesting year so far for ROI, hasn’t it?
Prices are up in record numbers, inflation isn’t much better, and there is chatter of a recession right around the… Read More
2022-07-18 17:27
Over the past several years, marketers around the world have been trying to crack the code in their marketing campaigns—rapid ad optimization and accurate attribution.&nb&hell…Read More
2022-06-21 14:30
For the past four years, National Positions has been featured on the digital pages of Forbes as a Forbes Agency Council Contributor.
With over 300 placements and 50 featured articles… Read More
2022-06-21 14:30
BestFor the past four years, National Positions has been featured on the digital pages of Forbes as a Forbes Agency Council Contributor.
With over 300 placements and 50 featured articl… Read More
2022-06-14 22:47
The post Product Content vs. Service Content: 4 Differences You Need to Know appeared first on National Positions.
The goal of any content is to deliver a message.
But when it comes to y… Read More
2022-06-14 16:25
The post 5 Ways to Grow Your Social Media Following appeared first on National Positions.
It’s time to face this fact: It’s pretty much impossible to expand your ecommerce eff… Read More
2022-05-24 21:54
The post Biggest Facebook Ad Mistakes of 2022 | Podcast (Part 2) appeared first on National Positions.
You thought we were done talking about Facebook?! Nope.
There are always new insight… Read More
2022-05-24 21:34
The post Biggest Facebook Ad Mistakes of 2022 | Podcast (Part 1) appeared first on National Positions.
We’ve just released our latest podcast episode in our continued commitment to… Read More
2022-05-23 14:16
The post Amazon Basics You Should Never Overlook in 2022 Podcast (Part 2) appeared first on National Positions.
The Digital Breakthroughs podcast is back with episode 14—part two of… Read More
2022-05-19 19:26
The post The National Positions Podcast is Back! Episode 13 is Live! (Amazon Part 1) appeared first on National Positions.
We are excited to announce that our Digital Breakthroughs podcas… Read More
2022-05-16 12:18
The post National Positions Brings Home 9th Communicator Award! appeared first on National Positions.
Our talented, boundary-pushing, results-oriented team did it again!
We could not be m… Read More
2022-05-12 14:47
The post 5 Things Your Customers Want to See From Your Brand appeared first on National Positions.
In the old days, broadcasting a general email marketing message to your customers was co… Read More
2022-05-11 17:30
The post Amazon Sellers! This is Why You Should Consider FBA appeared first on National Positions.
Those who sell or are considering selling their items on Amazon have two choices: they… Read More
2022-04-28 21:48
The post 5 Reasons Email Marketing Is (Still) Key To Successful Marketing appeared first on National Positions.
Email marketing has been around for as long as the internet has existed.
The… Read More
2022-04-28 15:08
The post 5 Ways To Use SMS Marketing To Supercharge Profitability appeared first on National Positions.
SMS marketing has long been a criminally underappreciated form of reaching out to pot… Read More
2022-04-19 12:44
The post How Your Target Generation Acts in the Ecommerce World! appeared first on National Positions.
Every generation searching, clicking, and purchasing online has its preferences… Read More
2022-04-05 19:15
The post Google Analytics 4 Is Coming – What You Need To Know appeared first on National Positions.
Anyone with an online business, store, or even just a personal website has, at so… Read More
2022-04-05 16:33
The post 5 Ecommerce Strategies You Should Consider in 2022 – And Why They Matter! appeared first on National Positions.
The world of ecommerce can be cutthroat.
With such a w… Read More
2022-03-25 17:31
The post 10 Questions You Need to Be Asking Your Marketing Agency in 2022 (Part 2) appeared first on National Positions.
We are back with part two of our deep dive into “10 question… Read More
2022-03-22 20:37
The post 10 Questions You Need to Be Asking Your Marketing Agency in 2022 (Part 1) appeared first on National Positions.
Out of the many changes that have taken place over the past few ye… Read More
2022-03-09 16:26
The post Amazon SEO Is Real – This Is How It Works appeared first on National Positions.
There’s no doubt that Amazon’s influence in the ecommerce sphere is perpetually… Read More
2022-03-04 16:38
The post Amazon Operational Excellence: Why Your Amazon Account Health Is So Important! appeared first on National Positions.
Amazon operational excellence relies on sellers sticking to… Read More
2022-02-10 20:46
The post 8 Ways To Improve Your Amazon Product Listings – Today! appeared first on National Positions.
As you may (or may not) know, getting your products approved and ready to sell… Read More
2022-02-09 16:13
The post Top 10 Amazon Keyword Research Tools to Use in 2022 appeared first on National Positions.
No Amazon product launch is complete without proper keyword research. By taking the tim… Read More
2022-02-04 20:39
The post National Positions Has Been Named a 2022 Google Premier Partner! | Press Release appeared first on National Positions.
Los Angeles-based digital marketing agency National Posit… Read More
2022-01-31 18:23
The post 3 Things Every Ecommerce Brand Needs in Their Funnel | Guest Post Alert! appeared first on National Positions.
It seems like everyone these days is starting an ecommerce busines… Read More
2022-01-28 16:42
The post 10 Statistics About Amazon You Need to Know for 2022! appeared first on National Positions.
If you have been following the National Positions blog, our Forbes articles, or our e… Read More
2022-01-19 19:14
The post Ready To Advertise On Amazon? Here’s What You Need To Know appeared first on National Positions.
Amazon is (currently) the undisputed leader when it comes to moving your pr… Read More
2022-01-14 16:22
The post Let’s Get Real—TikTok Isn’t Just For “The Kids” Anymore appeared first on National Positions.
Every social media platform seems to fol… Read More
2022-01-10 15:27
The post Why All Bets Are on Ecommerce in 2022 appeared first on National Positions.
Another year has flown by, and, once again, we have seen ecommerce activity dominating the retail world… Read More
2021-12-27 17:29
The post What Digital Marketing Will Look Like in 2022 appeared first on National Positions.
Every year, National Positions reflects on not only what we learned over the previous 12 months… Read More
2021-12-09 13:37
The post Attributing Digital Marketing Success in 2022 – What You Need To Know appeared first on National Positions.
It’s that time of year again—time to collect and asses… Read More
2021-12-02 18:14
The post National Positions’ Phoenix Ha Takes on Ad World 2021! appeared first on National Positions.
Earlier this year, the digital marketing (and social commerce) world was thrown i… Read More
2021-11-15 16:29
The post 5 Ways to Drive Retail Sales This Holiday Season appeared first on National Positions.
While we thrive on discussing, sharing, and inspiring with insights surrounding the digital m… Read More
2021-11-10 13:37
The post For the 2021 Holiday Season – Mobile Is King! appeared first on National Positions.
The holiday shopping season is in full swing, and if you are determined to make this year… Read More
2021-10-26 16:44
The post 9 Simple Tactics for Driving More Conversions and Sales appeared first on National Positions.
If you’re like most marketers, you’re hyper-focused on driving traffic to… Read More
2021-10-21 20:08
The post Optimizing the Full-Funnel SEO Experience appeared first on National Positions.
In the ongoing quest to attract customers to our digital marketplaces, SEO has been a mainstay in th… Read More
2021-10-07 18:33
The post Webinar Alert! CRO for Ecommerce with Special Guest CartText appeared first on National Positions.
With the holiday season fast approaching, you need every marketing advantage at yo… Read More
2021-10-06 18:59
The post 5 Ways to Build Profitable Ad Campaigns This Holiday Season appeared first on National Positions.
The season to be merry is quickly coming closer, and it serves as the perfect time… Read More
2021-10-05 12:55
The post 3 Must-Have Strategies to Get Your Website Holiday-Ready appeared first on National Positions.
The post 3 Must-Have Strategies to Get Your Website Holiday-Ready appeared first on Na… Read More
2021-09-02 16:17
Webinar Alert!
*Click Here to Reserve Your Spot*
It might be hard to believe, but the holiday season is right around the corner, which means planning your marketing strategies needs… Read More
2021-09-02 15:32
We all have brands we prefer or trust, especially when it comes to products we use on a daily basis—from coffee and kitchen supplies to pet food and home goods—and Amazon has tak… Read More
2021-08-27 20:56
For over a decade, National Positions has been leveraging the power of marketing automation and email marketing for hundreds of clients. While the idea of email marketing might seem like a d… Read More
2021-08-16 19:06
When it comes to paid media marketing like Google PPC, Facebook Ads, or even YouTube Ads, all too often, clicks get the glory while the landing page gets overlooked—not necessarily by… Read More
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