2024-04-22 07:00
A mystical and beguiling essence, the scent of oud is a rare and precious fragrance that has enamoured generations of perfume enthusiasts with its enigmatic charm. Often referred to as &lsq&helli…Read More
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Pairfum - Home Fragrance Blog, Perfume Blog & Skin Blog
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News & Blogs by PAIRFUM combines a Home Fragrance Blog, a Perfume Blog and a Skin Care Blog. It also covers Luxury Goods, Interior Design and Nature.
2024-04-20 09:37
With the ever-growing demand for exquisite fragrances that envelop our living spaces, reed diffusers have emerged as a popular and stylish fragrance solution for both homes and businesses… Read More
2024-04-17 07:00
As the bustling and vibrant capital of Britain, London is a city steeped in culture and history, offering a myriad of sensory experiences waiting to enchant and astound. Among its most capt… Read More
2024-04-15 07:00
Throughout the history of perfumery, we have witnessed the rise of a plethora of enchanting floral ingredients that have captured the hearts and senses of connoisseurs all around the globe… Read More
2024-04-12 07:00
In recent years, the world of perfumery has seen a surge in demand for Indie Perfume as fragrance connoisseurs increasingly seek out unique, artisanal creations that reflect their indiv… Read More
2024-04-10 07:00
Introduction:
When speaking about ‘amber perfume‘, it is important to distinguish between the following:
‘ambergris‘ – a solid or waxy material which was… Read More
2024-04-08 07:00
In the fascinating world of perfumery, vetiver plays an indispensable role, weaving its inimitable essence through countless fragrances. Vetiver, derived from the roots of the Vetiveria ziz… Read More
2024-04-06 07:00
We are often asked the question “What Are Masculine Perfumes?” Fragrances for men have long played a crucial role in the world of fragrances, offering a diverse and intriguing a… Read More
2024-04-04 07:00
One of the typical questions we receive from our customers is “How to choose a Perfume based on Skin Type?“
As a boutique perfumery house with a keen understanding of the eve… Read More
2024-04-02 07:00
In the enchanting world of fragrant illumination, the distinction between luxury candles and their scented counterparts can seem subtle, but the differences are both artful and significant… Read More
2024-03-31 16:00
Many factors contribute to our perception of attractiveness, with physical appearance often emerging as the obvious front-runner but what about the power of voice and smell? Less visible bu… Read More
2024-03-25 14:00
Many different Flowers are associated with ‘Spring’ and ‘Easter’ but which ones are the Fragrance of Easter?
The Christian Church has given some flowers a special… Read More
2024-03-20 08:00
With great enthusiasm, we invite you to embark on an enchanting journey into temptation as we delve into the world of gourmand fragrances. Renowned for their delectable, mouth-watering allu… Read More
2024-03-18 08:00
Is sounds easy, but do you really know the ins & outs of where to spray perfume?
The world of perfumery is a realm of enchantment, filled with a myriad of exquisite fragrances that e… Read More
2024-03-15 08:00
Selecting the perfect perfume is more than just a process of trial and error. How do you choose a perfume based on personality?
It is an intimate, personal journey that speaks volumes ab… Read More
2024-03-13 08:00
Among the most cherished and bewitching realms of perfumery is the mesmerising world of floral fragrances. Capturing the allure of blossoms in olfactory masterpieces, floral perfumes repres… Read More
2024-03-11 08:00
In the realm of exquisite fragrance notes, lilacs have long captured the hearts and noses of perfumers and fragrance aficionados alike. The enchanting grace of lilac blossoms epitomises the… Read More
2024-03-10 08:00
Introduction:
In this article we offer inspiration when writing Happy Mother’s Day Wishes & Poems this year.
Below we present:
40 x unique Happy Mother’s Days Wishe… Read More
2024-03-09 08:00
Neroli, a bewitching and opulent fragrance note derived from the blossoms of the orange tree, has enjoyed a storied and cherished presence in the world of perfume.
As a boutique perfume… Read More
2024-03-06 08:00
Bergamot, the renowned citrus fruit, has long held a prized position within the world of perfume, its zesty and subtly sweet aroma captivating the hearts of fragrance enthusiasts for centur… Read More
2024-03-02 17:46
A prized ingredient in the world of perfume, the Tonka Bean is renowned for the warm, sweet, and undeniably elegant essence it contributes to the fragrances it graces. As a boutique perfume… Read More
2024-02-12 08:00
Many of our clients ask: “can you please explain in simple terms the different perfume strengths?”
When navigating the labyrinthine world of fragrances, there is an array of… Read More
2024-02-05 08:00
One of the first questions we are frequently asked here at Pairfum London are:
“What are Olfactive Families?” and
“How do you describe your Favourite Perfume?&ldquo&helli…Read More
2023-10-18 07:00
Introduction:
When it comes to the world of fragrances, the term “cologne perfume” often stirs up a blend of curiosity and confusion:
Is it about the ingredients that make… Read More
2023-10-16 07:00
Introduction:
This blog post answers a question we receive from many of our customers: What is a Gourmand Perfume?
Embark on a sensorial exploration of gourmand perfume magic with Pai… Read More
2023-10-13 07:00
Introduction:
The world of fragrance boasts an impressive array of perfume compositions that cater to an ever-expanding spectrum of preferences, styles, and occasions. Amidst the vast ar… Read More
2023-10-11 07:00
Introduction:
Many of our customers ask us: “Can I Perfume My Hair?” or “How To Perfume Your Hair?“
Today, the art of fragrance isn’t limited to just you… Read More
2023-10-09 07:00
Introduction:
In a world that increasingly seeks to reconnect with nature, there has been a growing interest in all things natural, sustainable, and eco-friendly, and the realm of fragra… Read More
2023-10-06 07:00
Introduction:
Many are aware of the circadian rhythm but little has been researched with regards to influence on our skin care routines and the way we wear fragrances.
This article in… Read More
2023-10-04 07:00
A new, innovative trend within cosmetic ingredients being developed is in the direction of skin health and overall wellness, termed psychodermatology. Specifically, this trend focuse… Read More
2023-10-02 07:00
Introduction:
The emergence of ‘clean fragrance’ and ‘clean beauty‘ has not only captured consumer interest but has also set new benchmarks for ethical and enviro… Read More
2023-09-29 07:00
Immerse yourself into the fascinating world of artisan perfume, where creativity, skill, and passion coalesce to produce captivating and bespoke fragrances that embody the essence of both t… Read More
2023-09-27 07:00
Yves Saint Laurent was a French fashion designer who is considered one of the most influential designers of the 20th century. He was known for his revolutionary designs, which challenged tr… Read More
2023-09-25 07:00
Introduction:
The term ‘Perfumery House’ or ‘House of Fragrance’ evokes an aura of sophistication, craftsmanship, and time-honored traditions. At its core, a perf… Read More
2023-09-22 07:00
In the entrancing realm of perfumery, oud fragrance holds a position of unparalleled prestige and allure. Often referred to as “liquid gold,” oud is the essence of traditional A… Read More
2023-09-20 07:00
Introduction:
In this article we will introduce the role of the perfumer in a fragrance house by covering the following subjects:
What is a Perfumer?
The History of the role of the… Read More
2023-09-18 07:00
Introduction:
In our quest to create harmonious and nurturing living spaces, we at Pairfum London understand the Multisensorial Power of Home Fragrance, not only our olfactory senses but… Read More
2023-09-15 07:00
At Pairfum London, our unwavering commitment to crafting fragrances that captivate the senses and enrich the soul extends well beyond the realm of fine perfumery. We present a captivating b… Read More
2023-09-13 07:00
Introduction:
The book “Verbundenheit” (translation: Connection) explores the importance of connection in our lives. The authors, Bettina M. Pause and Shirley M. Seul, argue… Read More
2023-09-11 07:00
Introduction:
At Pairfum London, we are continually inspired by the vast and multifaceted realm of Artisan Perfume and find ourselves at home in the extraordinary world of niche perfumer… Read More
2023-09-08 17:41
Introduction:
The world of men’s grooming has come a long way, evolving from simple routines of the past into a multi-faceted industry that encompasses everything from skincare and… Read More
2023-09-06 07:00
Introduction:
The term “niche perfume” is relatively new, but the concept of small, independent perfume houses has been around for centuries.
In fact, some of the most fam… Read More
2023-09-04 22:23
Introduction:
At Pairfum London, our immeasurable appreciation and ardour for the wonders of nature’s finest ingredients inspire us to tirelessly explore the captivating realm of n… Read More
2023-09-01 07:00
A well-chosen scented candle can transform the atmosphere of your living space, enveloping it in a warm glow while simultaneously infusing the air with delightful fragrances. An increasingl… Read More
2023-08-31 12:43
Introduction:
Perspiration or sweat are often overlooked, as they are difficult to speak about openly. And yet, this remarkable bodily secretion serves numerous vital functions beyond te… Read More
2023-08-29 07:00
A captivating fragrance has the unique ability to evoke powerful emotions, awaken cherished memories, and leave a lingering impression on those we encounter. It comes as no surprise that ma… Read More
2023-08-27 07:00
Introduction:
In the realm of perfumes and aromas, one term that resonates with sophistication and allure is “Eau de Parfum.”
This captivating concoction is more than jus… Read More
2023-08-22 22:00
In an increasingly fast-paced and technology-driven world, reconnecting with nature has become more important than ever. The desire to forge a deeper bond with our roots, harnessing the ther… Read More
2023-08-22 22:00
Niche perfumery has captured the hearts and imaginations of scent connoisseurs around the globe, inviting them on a journey that transcends the boundaries of mainstream fragrance offerings… Read More
2023-08-18 07:00
Introduction:
Unique Fragrances, and Niche perfumes in particular, have been stealing the limelight in the fragrance world, captivating fragrance enthusiasts with their unique, handcraft… Read More
2023-08-15 07:00
Introduction:
In this article, we introduce skin flooding, the Newest Skincare Trend on TikTok for Hydrated, Plump Skin and highlight the implications it has for wearing perfume. How doe… Read More
2023-08-11 16:00
Introduction
Our sense of smell is often overlooked, but it is actually one of our most powerful senses. Our noses can detect a trillion different smells, and they play a vital role in o… Read More
2023-08-08 07:00
Introduction:
During this year’s summer, one trend is lightweight skin care and it is a trend that is expected to continue into the autumn and to be resurrected for holidays in sun… Read More
2023-08-04 07:00
Have you ever noticed that the same perfume can smell different on different people?
Maybe you tried a perfume that you loved on a friend, but when you wore it yourself, it didn’t… Read More
2023-08-01 10:00
Introduction:
Many of our customers ask us:
What are the different levels of perfume oil concentration?
Why do you offer an Eau de Parfum Intense? What does it actually mean?
Ho… Read More
2023-07-28 07:00
Introduction:
Our sense of smell is a powerful one. It is one of the first senses that we develop in the womb, and it is closely linked to our emotions. Smells can evoke memories, trigge… Read More
2023-07-27 08:41
In a world dominated by mainstream perfumes, niche fragrances emerge as extraordinary works of olfactory artistry, crafted with passion, precision and devotion to individuality. These aroma… Read More
2023-07-21 07:00
Introduction
Perfume has long been celebrated for its ability to evoke emotions, create memories, and leave a lasting impression. It is a symphony of scents that captivates our senses, a… Read More
2023-07-18 14:41
In this bustling world, where stress and chaos often prevail, it becomes increasingly vital to carve out moments of tranquillity and relaxation. And what better way to achieve this than by… Read More
2023-07-14 07:00
Introduction
Not many fragrance lovers or Perfumistas speak about ‘projection‘ or ‘radiance‘ and yet everybody enthuses about a person’s perfume when they e… Read More
2023-07-12 14:03
Scented candles have the remarkable ability to transform any space into a sanctuary of soothing fragrances and relaxation. However, to truly indulge in their enchanting aromas, proper maint… Read More
2023-07-07 07:00
Introduction
As perfumers, we are frequently asked to explain “What is Sillage?” or “Why is Sillage so important?“
Perfume is an art form that goes beyond the… Read More
2023-07-04 11:00
From evoking memories and enhancing moods to making lasting impressions on everyone we come into contact with, perfumes play a significant part in our day-to-day lives. However, without pro… Read More
2023-06-30 07:00
We are often asked the following questions about strong perfume:
How do I find a strong perfume?
Which one of yours is a strong perfume?
Does a strong perfume last longer?… Read More
2023-06-27 12:27
Perfume collecting is a passion pursued by many, as it allows us to curate a personal olfactory journey through a diverse range of fragrances. A fragrance wardrobe is more than just a selec… Read More
2023-06-23 07:00
As you grow to love perfume, you might like to find out more about fragrance and it is probably difficult to know where to start.
In this context, we are often asked:
What are the 10… Read More
2023-06-20 15:41
Perfumes can enhance our confidence, evoke powerful emotions and help us express our unique personalities. However, even the most exquisite fragrances can lose their charm when misused. Wea… Read More
2023-06-16 17:11
Perfume is a fabulous gift and gift wrapping includes adding a card with a few lines of your thoughts but it is not always easy to know what to write.
Here are the top 10 x Perfume Q… Read More
2023-06-13 08:45
Fragrances have the remarkable ability to evoke emotions, trigger memories, and make a lasting impression. While standalone perfumes have their charm, there is a whole new world waiting to… Read More
2023-06-09 12:23
What is Quiet Luxury?
Quiet Luxury is a topic that is written about a lot at the moment and here are a few examples of articles writing about it: Vogue, Elle and the Guardian. All th… Read More
2023-06-06 11:00
Fragrances often possess a remarkable ability to transport us to different places and evoke profound emotions. It has the enchanting power to awaken our senses, trigger vivid memories and s… Read More
2023-06-02 07:00
Christian Dior was an icon of the fashion industry and also introduced many perfumes that have become classics.
Christian Dior is a name that needs no introduction. The French fashion de… Read More
2023-05-30 15:52
With our hectic lives, it’s important to have a place to relax and unwind. And, what better place to do that than in the comfort of your own home?
Creating a calming and rela… Read More
2023-05-26 07:00
Have you already considered whether to buy perfume online? How do you buy your perfume at the moment? Are you happy with the way you buy perfume?
The internet has revolutionised the way… Read More
2023-05-23 14:17
Reed diffusers are a fantastic way to add a touch of fragrance to any room in your home. However, just like any other household item, they require proper maintenance to function at their be… Read More
2023-05-19 07:00
In this blog post we give a brief overview of the perfume history.
Perfume has a long and fascinating history that spans thousands of years and multiple cultures.
Here is an over… Read More
2023-05-16 14:22
There’s nothing quite like lighting a scented candle to add warmth, ambience and fragrance to your home. However, with so many different fragrances available, it can be challenging to… Read More
2023-05-12 07:00
Introduction
The inspiration for this blog post comes from many customers asking us “Does Perfume Expire?” and “Does Perfume Go Bad?“
We all like to extend the… Read More
2023-05-09 12:03
Fragrance has a unique ability to evoke memories, emotions and experiences. It’s no wonder that the world of perfume is a vast and complex one, with an incredible range of notes and c… Read More
2023-05-05 15:54
Will there be a Royal Signature Scent, both during the Coronation and the years of his reign? Are there some commonalities in the fragrances that King Charles III wears?
As a public figu… Read More
2023-05-05 07:00
Introduction
Buying perfume dupes or copycat fragrance is very tempting but should you do it?
We present the positives, highlight the risks and introduce alternatives.
The qu… Read More
2023-05-02 16:12
When it comes to fragrances, many of us stick with well-known designer brands or popular mainstream perfumes. However, now is time to consider choosing a niche fragrance.
These luxurious… Read More
2023-04-28 07:00
In this article we answer the question: How long does perfume last?
It is a question we are being asked repeatedly by our customers and most want to know:
How can I make my perfume… Read More
2023-04-25 13:44
Fragrances have a way of evoking emotions, memories and even personality traits. Whether you’re an adventurous thrill-seeker or a hopeless romantic, there is a niche fragrance out the… Read More
2023-04-18 09:38
Many of customers ask: “What is required when making Niche Fragrances?“
From the first breath of a new aroma, to the moment you decide it’s your signature fragrance, th… Read More
2023-04-14 07:00
Introduction
Skinification is a trend that has emerged in recent years in the beauty and wellness industry. It is based on the idea that the same principles and ingredients that are effe… Read More
2023-04-13 07:29
This blog post highlights the 5 x Benefits of Niche Perfumers have over Couture or Designer Perfumes.
Perfumes have been an integral part of human culture for centuries, with their abili… Read More
2023-04-07 07:00
A perfume organizer is a storage device designed specifically for holding and organizing your perfume bottles. It is usually made of clear acrylic, glass or plastic, and features various co… Read More
2023-04-04 09:26
Perfumes have been an essential part of human life for centuries. They add a touch of luxury and sophistication to our daily routine and can evoke emotions, memories, and even define our pe… Read More
2023-03-31 07:00
As perfumers, we are often asked the question: “How often do you wear your favourite perfume?“
We find, most people wear their preferred fragrance on a daily basis.
Howev… Read More
2023-03-28 10:33
Reed diffusers are a popular and practical way to add fragrance to your living space, without the use of flames or electricity. With a wide variety of fragrances and strengths available, ch… Read More
2023-03-24 08:00
We are often being asked the question: Does Vaseline make Perfume last longer?
The short answer is: Yes, Vaseline does help to make a perfume last longer. Even a light Eau de Toilet… Read More
2023-03-21 12:00
For those who love creating a cosy and inviting atmosphere within their home and when comparing reed diffusers vs scented candles, the right fragrance delivery method can be a challenging t… Read More
2023-03-21 11:28
Is there a better way of celebrating National Fragrance Day, than by wearing your favourite perfume, lighting a fragranced candle you love or unwinding in a bath with a much… Read More
2023-03-17 08:00
Yes, as perfumers we believe that perfume is art and that perfume can be considered as a separate, distinct form of art.
Or, … is it just a craft?
Beethoven for your ears. Rom… Read More
2023-03-14 10:09
Reed diffusers are a popular and effective way to infuse your living spaces with a long-lasting fragrance, without the need for flames or electricity. These diffusers use natural reed stick… Read More
2023-03-10 08:00
Single layer make-up is a trend made popular by TikTok make-up influencers.
The idea is to apply all liquid and cream makeup products to the face at the same time. First, apply conc… Read More
2023-03-07 12:00
Spring is the perfect time to refresh your home decor with Easter Fragrances, perfumes inspired by Easter to evoke the essence of the season. From floral and fresh notes to indulgent gourma… Read More
2023-03-03 08:00
The quality of perfume can assessed with the these simple questions:
Does it smell wonderful on you?
Has it got the right strength?
Does the scent last?
What does it conta… Read More
2023-02-28 12:00
There is nothing quite like the warm glow and inviting fragrance of a scented candle to create a cosy and welcoming atmosphere within your home. Luxurious scented candles have the power to… Read More
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