2019-08-08 19:28
What is Brand Awareness?
Brand awareness is the popularity of your brand in the target audience. It represents how well they are able to recognize your brand. It is highly valuable for you… Read More
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2019-07-26 11:43
Just like you can’t save a book that has a weak storyline by using a beautiful cover, you can’t save an explainer video that has a weak script by using appealing visuals. Even th… Read More
2019-07-22 02:05
Back in the 50s and 60s, cartoon or animation has always been used in commercials aimed at children. Kellogs led the pack with many of its cartoon commercials featuring cute characters, jing… Read More
2019-07-18 10:16
Corporate explainer videos are used by companies to communicate effectively with their employees and shareholders. They can be used for a variety of purposes ranging from recruitment to upda… Read More
2019-07-16 13:20
The WHO World Health report in 2000 defined three fundamental objectives for health systems: improving the health of the population they serve, responding to people’s expectations, and… Read More
2019-07-15 14:55
Ever thought about using GIFs for business? If not, now might be a good time!
GIFs aren’t new, they’ve been around for more than 3 decades now, but their popularity has been on… Read More
2019-07-10 22:47
Query: “I am looking for a 15-30 seconder animated commercial for my energy drink company!”
Company Name: Electric Monkey
Business Profile: Electric Monkey (EM) is an en… Read More
2019-07-09 13:46
In February 2019, the world witnessed one of the largest Health-IT conferences out there. Like every year, this conference was organized by the Healthcare Information and Management Systems… Read More
2019-07-05 13:33
Animated explainer videos are an absolute hit in B2B—be it startups or established companies. They have the ability to engage audiences in a refreshingly entertaining way. They have go… Read More
2019-07-02 09:40
Converting visitors into leads is quite a challenging task. You need to be precise about what you’re showing to whom—and that takes quite a lot of brainstorming to figure out.&nb&hell…Read More
2019-06-25 11:14
In a 1996 essay, Bill Gates predicted that content would one day be the king of the online world. And by most accounts, Gates’ prophecy has been fulfilled. The Microsoft juggernaut wro… Read More
2019-06-18 10:31
Social media platforms have come a long way from what they used to be. While they have always been about connecting with each other, there has been a major shift in how people like to consum… Read More
2019-06-11 10:55
It’s no ‘breaking news’ that the nuts and bolts of communication for businesses have gone through major overhauls over the past few years, Video is the new mantra to succes… Read More
2019-06-11 10:55
It’s no ‘breaking news’ that the nuts and bolts of communication for businesses have gone through major overhauls over the past few years, Video is the new mantra to succes… Read More
2019-05-15 05:17
According to Web Video University, about 20% of your viewers would move on to something else within the first 10 seconds of your video. You have to make sure that your video is entertaining… Read More
2019-05-15 05:17
Remember watching study lectures in school that had a lot of text on the screen which stayed there for two hours straight? With nothing visually engaging on the screen, those videos were pre… Read More
2019-05-07 05:06
Meet Marc Marketer, the Founder of Ma-Kitting. While it is doing good in the Outbound Town, Marc’s company is facing issues in SocialVille—the city where many of its competitors… Read More
2019-04-29 10:32
Do you know that friend you have had, who only talks about him or herself? The one who never asks you how you’re doing, and his/her only topic of conversation is always self-cente… Read More
2019-04-29 10:32
Do you know that friend you have had, who only talks about him or herself? The one who never asks you how you’re doing, and his/her only topic of conversation is always self-cente… Read More
2019-04-09 11:55
How can you and I go to the movies and pay to watch movies like Sherlock Holmes, which have millions of fanboys and fangirls? We sit there! We enjoy the movie and we leave the theatre like:… Read More
2019-03-28 11:51
Counselor – “Mr. and Mrs… Umm??”
Respondents – “Ms. Video and Mr. Marketing!”
Counselor– “Now the fact that you’ve sought marriag… Read More
2019-02-27 08:10
Ever found yourself struggling with choosing a cereal brand at a supermarket? Boxes and packs from a number of food brands are stacked on the shelves in such an identical manner that you som… Read More
2019-02-06 09:47
It was his birthday, 11th birthday, to be more specific. His father wanted to take him out to an opera show in the city. It was an unusually dark night with no signs of the moon, while the s… Read More
2019-01-08 12:04
A brand story is the soul of a brand and it defines the ultimate reason behind the existence of that brand. It tells the audience what makes a brand noteworthy. Such stories build a strong r… Read More
2018-12-28 11:12
It’s almost time to bid adieu to 2018. We are all geared up for 2019, with goodie bags filled with millions of sweet memories from 2018, with a pinch of salty lessons as well! With our… Read More
2018-12-21 14:22
It is that time of the year again! Fun, frolic, food and fairy-lights! Also, this is the time to get a new h(I)gh. Wondering what this ‘i’ is? Well, this is the I from introspect… Read More
2018-12-04 13:04
“Holy Shit! A huge rocket, landing on its feet?”
This was the reaction of Chris Anderson, editor in chief of Wired, during an interview with Elon Musk in October 2012. Musk was… Read More
2018-11-20 18:48
When it comes to B2B marketing campaigns, what’s one of the most dreaded outcomes for every marketer? Getting ignored, right?
It’s not a nice feeling for any marketer. Earlier… Read More
2018-11-06 14:07
Since the sixteenth century, when the word “marketing” came into existence and was used to refer to the process of buying and selling at a market, marketing has always b… Read More
2018-09-19 14:00
Video marketing has become a trend now with no signs of slowing down anytime soon. Having become a crucial part of marketing today – Videos can have a critical impact on your business;… Read More
2018-09-11 14:00
Click-through-rates or CTR is essential in turning your brand into a success story. CTRs can affect your business in a number of ways. A higher CTR means better ranking on search engines, in… Read More
2018-09-04 14:00
High bounce rate is a bad news for business. Simply put, bounce rate is the percentage of people who landed on your website and left without interacting with it. In terms of business, high b… Read More
2018-08-28 14:00
Conversions are what marketers live and die for. Saying that, makes it obvious that you want to convert as many visitors as possible that visit your site. But how?
Explainer videos.
“O… Read More
2018-08-21 14:07
In the last decade, animated videos have taken the marketing world by storm and the market is increasingly consuming animated videos. It has become almost become a mandate for any marketer t… Read More
2018-08-07 11:35
Every business should have a target market they want to compete for, on a whole. This is usually derived from several factors such as the cost of your product, your desired selling price, it… Read More
2018-07-30 13:20
It would be an understatement if we say that in the current era of upbeat social and digital existence, our online presence can be summed up as a hop-on-hop-off roller-coaster ride from one… Read More
2018-07-05 15:00
While working with a client recently from the Computer Software industry, we received a query stating why they should invest more in videos? They specifically asked us to answer these 6 ques… Read More
2018-06-26 16:41
We’re constantly talking about the growing importance of videos and the paradigm shift in social networks focussing on video consumption by its users. With Linkedin joining the bandwag… Read More
2018-04-10 04:45
Some of our fondest childhood memories belong to those lazy Sunday mornings spent watching cartoons on TV. Whether it was the iconic tales of our favorite house cat, attempting to best his a… Read More
2018-04-03 14:52
Brand Archetype – Know It to Believe In It
The word Archetype has a Greek origin and is born out of two words – archein, which means “original or old”; and typos, whi… Read More
2018-03-29 12:56
STORYTELLING is immortal, an inhaling-exhaling piece of fiction based on facts, sometimes hidden facts and you are the lords of storytelling. We all are surrounded by information, and to ent… Read More
2018-03-27 14:51
Many video marketers are of the opinion that branded video content can actually work as a replacement to a salesperson. It’s simple to just create a demo of your product or service, ad… Read More
2018-03-23 10:05
Quite an intriguing opinion. Isn’t it? Some of you might be skeptical about how is it even possible in between the cutthroat competition where closing a deal is much more important tha… Read More
2018-03-22 17:39
I’m sure you must have heard about the popular ‘bunch of sticks’ story in which an old man teaches his sons about the gravity of staying united. It’s always easy to b… Read More
2018-03-08 16:27
I was recently going through some photographs from my college days and the nostalgia was more overwhelming that what I can express in just a few words. I called up my best friend from colleg… Read More
2018-03-02 06:29
In our last article in this Video distribution series, we had discussed how you should publish your video on YouTube and optimize it for the search (also called Video SEO) to get maximum tra… Read More
2018-03-02 06:29
In our last article in this Video distribution series, we had discussed how you should publish your video on YouTube and get more traffic from it organically.
Organic traffic is a good way… Read More
2018-02-28 18:19
I and my wife recently went out on a usual dinner date. We decided to try this newly opened, slightly upscale restaurant. As soon as we entered the place we were both mesmerized by the vibe… Read More
2018-02-26 18:03
I feel blessed that my job gives me the opportunity to Interact with CMOs across different industries. What makes me feel bad is most of us are not even aware of the fact that the way we are… Read More
2018-02-23 13:50
Do you have this instinctive disliking for telesales professionals cold calling you in the middle of the most critical meeting, trying to sell a health insurance?
All of us have had an exp… Read More
2018-02-21 19:01
Stories that touch our heart are the stories which take us through a roller coaster ride, either on a journey of myriad emotions, or of a single one. Story composition however does not… Read More
2018-02-19 14:11
Writing bad headlines for your blog posts and videos can put you in a terrible vicious cycle like this one:
Bad Headlines/SEO Titles – Bad CTR – Poor Website Traffic/Conversions… Read More
2018-02-14 13:52
The other day, I look at my three years old daughter who insisted on wearing her fuschia leggings much to her mother’s insistence to wear another color. She threw a fit and refused to… Read More
2018-02-14 13:52
The other day, I look at my three years old daughter who insisted on wearing her fuschia leggings much to her mother’s insistence to wear another color. She threw a fit and refused to… Read More
2018-02-12 09:58
All of us humans have a distinct name, looks, characteristics, and qualities that make us different from each other. We call this our identity.
What we do and achieve goes on to strengthen… Read More
2018-02-12 09:58
All of us humans have a distinct name, looks, characteristics, and qualities that make us different from each other. We call this our identity.
What we do and achieve goes on to strengthen… Read More
2018-02-09 12:40
Imagine you being in your late teens having goals and ambitions like normal teenagers do (I’m not saying older people do not have ambitions). Imagine yourself wanting to become a succe… Read More
2018-02-07 14:14
I have spent the bulk of my career selling products and services. What makes the transaction easier and conversational, is when I have killer content at my disposal.
Creating engaging conte… Read More
2018-02-05 14:02
Alright so if you’re watching this video then you must have already heard of LinkedIn. Or even using it every day.
But did you know you can use this platform to get more business… Read More
2018-02-05 14:02
Video Transcript: Alright so if you’re watching this video then you must have already heard of LinkedIn. Or even using it every day.
But did you know you can use this platform to… Read More
2018-02-02 13:55
Would you be interested if I told you that I make kick-ass videos to help promote businesses?
Or would you rather be interested if I told you stuff like:
How I started my video creation bu… Read More
2018-01-31 17:50
Remember the scene when you got stuck at the second level in the elevator while you had started out for the 15th?
It’s the same feeling that you get when you’re not able to move… Read More
2018-01-29 13:56
Your target customers face numerous challenges on an everyday basis. They have dreams and aspirations to fulfill too. We all do right?
As a business, you’re not just doing transaction… Read More
2018-01-26 03:20
The post Infographic: Strategies for Video Marketing Success in 2018 appeared first on Read More
2018-01-23 02:30
Have you noticed that some sites/blogs have a section named ‘Submit a Guest Post’, ‘Become a Contributor’? You must have also noticed that many sites have multiple au… Read More
2018-01-22 15:46
Access Part-1, Part-2 and Part-3 in the series.
3D/VFX animation is an indispensable part of Hollywood production, there are productions that have absolutely no story, no sense of scre… Read More
2018-01-19 14:23
I am sure you will be quite familiar with the word ‘remarketing’ in context of online marketing, it is basically marketing to your website visitors with targeted ads using variou… Read More
2018-01-18 11:20
Welcome to Part 3 of the 5-part series ‘For every Live Action there is an Equal and Opposite Animation’.
If you missed earlier 2 parts, you can access them here: Part-1, Part-2… Read More
2018-01-15 13:46
Everyone knows a video is an ultimate tool in a content marketer’s arsenal, but 80% of marketers I have spoken to are clueless about going about making one. How does one decide on the… Read More
2018-01-12 13:53
Do you often find yourself struggling to get the desired traction for your business?
Do you feel that your marketing efforts are getting lost in the crowd?
Well, you are not alone.
You ne… Read More
2018-01-10 14:01
Trust: The Most Essential Marketing Ingredient.
One of the biggest challenges faced by marketers is to build trust among their target audience. Most brands can only dream of achieving the l… Read More
2018-01-08 13:28
Welcome to Part 2 of For every ‘Live Action’ there is an Equal and Opposite ‘Animation’.
(If you missed Part 1, you can go check it out here).
At the top of th… Read More
2018-01-05 14:38
Storytelling has been an integral part of our lives and I believe we’re all compulsive storytellers. Hungry to hear good stories, recite them, be a part of them, share them and mo… Read More
2018-01-04 12:49
I see 80% of the marketers around me spending heavily on their paid campaigns without focussing on the quality of the content being advertised, and my concern is, they will never be able to… Read More
2018-01-04 12:49
I see 80% of the marketers around me spending heavily on their paid campaigns without focussing on the quality of the content being advertised, and my concern is, they will never be able to… Read More
2018-01-02 14:05
Challenging the status quo is something that we are very proud of at Broadcast2world, we believe that an animation is not just putting together a script and putting a few characters in motio… Read More
2017-12-28 14:16
Query: “They wanted an animated video that describes Bitcoin IRA’s commitment to safety & security in cryptocurrency IRA market”
Company Name: Bitcoin IRA
Business Pr… Read More
2017-12-27 13:56
The festive season is a great time to market your business and of course, make it look red and white (the essential Christmas colors). Christmas is about bells, trees, lights, cake and lots… Read More
2017-12-25 12:45
As a marketer, you are meant to strike meaningful emotional connections with your customers. If you are able to achieve this – your customers will keep coming back to you for more &nda&hell…Read More
2017-12-20 13:15
Query: “I am looking for an animated 15-30 second tv commercial for my energy drink company!”
Company Name: Electric Monkey
Business Profile: Electric Monkey is an energy… Read More
2017-12-18 06:20
I started Broadcast2World 8 years ago, and for the first three years, we ranked across all the major keywords for our industry organically. Then came Google updates and I realized the activi… Read More
2017-12-14 17:33
As a video evangelist – I speak to a ton of people each day about videos as part of their marketing strategy. And often than not – I discover that very few of them have a clear u… Read More
2017-12-12 07:54
As the founder of an explainer video production house – the question I get asked most is this:
“What style suits B2B or Corporate Video best – Live Action or Animation?&rd&hell…Read More
2017-11-30 13:41
As a marketer, you often crib and get frustrated about the shortening consumer attention spans and the squeezing, tiny little marketing budget both of which you can’t do anything about… Read More
2017-11-30 13:41
As a marketer, you often crib and get frustrated about the shortening consumer attention spans and the squeezing, tiny little marketing budget both of which you can’t do anything about… Read More
2017-11-01 08:36
We are all familiar that the average attention span of a human being is just about 8 seconds.
The content that is being produced by businesses literally amounts to being infinite and that… Read More
2017-10-18 10:41
Have you ever wondered what a story would be without a hero?
Every story has a protagonist – its hero. This character takes center stage and the whole story revolves around it. Heroes… Read More
2017-09-07 14:49
At the helm of my position, I am constantly bombarded with queries about what the best size is for their explainer video (while I keep trying to tell them explainer is a loose term, it is a… Read More
2017-06-19 14:15
Just as any other investment – It is common practice for companies, looking to make a video, to compare different animation video makers and their quotes. But is this comparison done o… Read More
2017-05-16 12:41
For the time being let’s forget what an explainer video is! Let’s talk about ‘Explanation’. Explaining or making things understand to others has become an important p… Read More
2017-03-14 13:43
As a Sales Professional in an explainer video production house, my peers always come back to me and say, hey I have this client, who will close, but he has a very low budget, can we help him… Read More
2017-02-20 13:43
As a Sales Professional in an explainer video production house, my peers always come back to me and say, hey I have this client, who will close, but he has a very low budget, though can we h… Read More
2017-01-02 11:28
We all love whiteboard explainer videos a.k.a “draw my story” videos.
They’re cute, educational and always fun to watch. It is a powerful tool to convert “potential… Read More
2016-12-19 13:20
The Internet has brought about a new revolution in the world of Start Ups. All a business needs today to kick-start itself is an idea, a website, and an effective medium for getting it acros… Read More
2016-12-07 12:23
Quick Fact – “Stories are about 22 times more memorable than fact alone” – says Jerome Seymour Bruner, a renowned American psychologist who made significant… Read More
2016-12-07 12:23
Quick Fact – “Stories are about 22 times more memorable than fact alone” – says Jerome Seymour Bruner, a renowned American psychologist who made significant… Read More
2016-12-06 11:00
An explainer video defines your brand, let a professional do it.
A tool is only as good as the person using it.
Remember, it was Michael Schumacher and not the Ferrari that made him the gr… Read More
2016-12-06 11:00
An explainer video defines your brand, let a professional do it.
A tool is only as good as the person using it.
Remember, it was Michael Schumacher and not the Ferrari that made him the gr… Read More
2016-12-06 07:58
An explainer video defines your brand, let a professional do it.
A tool is only as good as the person using it.
Remember, it was Michael Schumacher and not the Ferrari that made him the gre… Read More
2016-11-28 08:35
At Broadcast2world we are often asked by our clients: How long should my video be?
There are two possible answers to this question:
1. As short and crisp as possible.
2. It depends!
We all… Read More
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