2024-02-26 21:02
Generative AI integrations appearing in common enterprise software that your organisation is likely already using.
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Ben Matthews, Freelance Digital Marketing, Content, Pr And Social Media Consultant Blog
benrmatthews.com
Freelance digital and content marketing, PR and social media consultant. Freelance Job Advice and Work Tips for Freelance Writers, Designers and Consultants
2024-02-26 05:38
I hear new news every day, and those ordinary rumours of war, plagues, fires, inundations, thefts, murders, massacres, meteors, comets, spectrums, prodigies, apparitions, of towns taken, cit… Read More
2024-02-26 05:17
Here’s the text of a speech Bill Watterson gave at Kenyon College, Gambier Ohio, to the 1990 graduating class. SOME THOUGHTS ON THE REAL WORLD BY ONE WHO GLIMPSED IT AND FLEDBill… Read More
2024-01-12 09:57
The Inconvenient Mind paper on the climate mind and the polycrisis, argues that in times of growing uncertainty, fear and anger we need to move away from facts and seriously start… Read More
2024-01-04 18:52
It’s the first week of January, so it’s time for a fresh start. I’ve always enjoyed people who regularly write weeknotes, where they post their notes on a weekly basis. Tak… Read More
2023-12-14 15:16
Business black holes, the cycles between them and how to jump your business into greater growth. The predictable problem of business black holes Some 20 years ago I interviewed aro… Read More
2023-09-07 15:45
Women’s time has experienced a surge in value. As more women have pursued higher education and stepped into professional roles, their time’s value has more than doubled, incentiv… Read More
2023-07-29 12:05
“The question for me is how to live well inside our short, breakable lives.” Sam Guglani, oncologist There is this idea that doctors live healthier lives because of what we… Read More
2023-06-09 10:57
Bookkeeping and financial reporting is not my favourite activity as a freelancer, but thankfully there is a range of fantastic online accounting software to make this stressful part of the j… Read More
2023-06-09 10:57
Agency Workers Regulations aim to combat discrimination of people who work for employment agencies, by stating that agency workers should be no less favourably treated in pay and w… Read More
2023-05-12 11:06
Consequentialist backchaining is a problem-solving technique used in the field of artificial intelligence and decision theory. It involves working backward from a desired outcome to determin… Read More
2023-02-16 09:17
Leading a team comes with a unique set of challenges. Managing people comes with a lot of responsibilities too. You need to develop yourself as well as your team. If you want to be a more ef… Read More
2023-01-05 11:05
This AI Reading List was put together by Jack Soslow and shared as a Google Doc, so I've republished here in case that list goes missing. Read more ➜
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2022-11-07 10:23
Employee Ownership Trusts (EOT) mean company founders can realise financial value over time but preserve the company's culture, values, and independence for the long run. Read more ➜… Read More
2022-10-06 14:21
Advice for joining the climate justice movement from Cynthia Kaufman, author of The Sea is Rising and so are We: a Climate Justice Handbook. Read more ➜
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2022-09-09 15:57
It's easy to get into the agency business, but it’s hard to grow an agency. Here are six of the toughest challenges to growing an agency. Read more ➜
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2022-08-27 06:42
I find most books on how to be a good father extremely patronising. Instead, I’ve collected the most practical advice for new dads into one place. It will grow over time, as will babie… Read More
2022-07-24 20:26
Business sustainability is now a primary focus for organisations across industries, as companies focus on long-term profitability and cut their carbon footprints. Read more ➜
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2022-07-17 16:54
This model for overcoming procrastination driven by anxiety illustrates some of the emotional and behavioural “knots” underlying some forms of procrastination. At the core, anxie… Read More
2022-06-13 20:27
Rules for being an enabling leader who believes what is best for the individual is best for the organisation. Read more ➜
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2022-06-09 06:51
The last question was asked for the first time, half in jest, on May 21, 2061, at a time when humanity first stepped into the light. The question came about as a result of a five dolla… Read More
2022-06-08 15:00
By Tim O’Neill, Co-founder and CEO at Summon Despite years of people espousing the death of the “digital agency” the industry is thriving and confident. Amazing work contin… Read More
2022-04-22 11:40
"If we trust each other, we can learn and grow together. That’s how I want to work with you."
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2022-04-20 09:30
Employee mental health has never been given more attention by employers. However, experts say late-stage pandemic fatigue is also taking a toll on many leaders.
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2022-02-24 19:00
Your H2 headline curabitur sodales ligula in libero Lorem ipsum dolor sit amet, consectetur adipiscing elit. Integer nec odio. Praesent libero. Sed cursus ante dapibus diam. Sed nisi. Nulla… Read More
2022-02-24 18:43
Your H2 headline curabitur sodales ligula in libero Lorem ipsum dolor sit amet, consectetur adipiscing elit. Integer nec odio. Praesent libero. Sed cursus ante dapibus diam. Sed nisi. Nulla… Read More
2022-02-24 18:43
Your H2 headline curabitur sodales ligula in libero Lorem ipsum dolor sit amet, consectetur adipiscing elit. Integer nec odio. Praesent libero. Sed cursus ante dapibus diam. Sed nisi. Nulla… Read More
2021-12-13 21:57
If you’re a small business owner, you may be reluctant to invest in better IT and technology due to the initial costs. But it’s seriously worth considering.
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2021-12-13 21:52
Here are five pension boosting strategies to make sure your pension schemes are working for you fully.
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2021-09-09 19:34
As part of a coaching programme I am taking part in, I was tasked to ask my colleagues to describe how they see me as leader. So, I asked some of my team at Empower Agency how they saw me as… Read More
2021-07-30 11:53
Here are 10 ways to get the most out of your agency's financial forecast.
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2021-03-24 08:43
Here are our tips for launching a podcast and getting subscribers.
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2021-03-17 09:56
The most important digital marketing tactics for small businesses, especially startups.
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2021-01-21 08:27
How much should freelance graphic designers be charging? What should their freelance rates be?
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2021-01-21 08:15
Presenting yourself as a professional freelance consultant is important and there’s no better chance to give this impression than when invoicing your client, as it’s a great chan… Read More
2021-01-21 08:00
Bookkeeping and financial reporting is not my favourite activity as a freelancer, but thankfully there is a range of fantastic online accounting software to make this stressful part of the j… Read More
2021-01-21 07:55
Is Fiverr worth it in 2019? It does take a lot of effort to be successful on Fiverr, but our guide to making money on Fiverr will help!
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2021-01-21 07:52
“What is your best advice for becoming a full time professional freelancer?” That’s a question I get asked all the time. In other words, a lot of people ask me to provide t… Read More
2021-01-21 07:42
Our guide to Freelance Social Media Consultant Rates will help you decide how much to charge for social media projects.
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2021-01-20 14:40
A step-by-step process on how to transfer your site from Wix to WordPress without losing any of your SEO benefits.
The post How to transfer a website from Wix to WordPress appeared first on… Read More
2021-01-05 10:33
Running a business is no walk in the park, as it involves the management of the various aspects of a business in a perfect balance. These aspects include human resources, investment, promoti… Read More
2021-01-02 19:34
Link building is the process of getting another website to place a hyperlink pointing to your site. People have been using link building to help rank their sites for the last 20 years. And s… Read More
2020-10-22 13:39
More companies nowadays are taking the brave step of expanding globally. But, for this expansion to be successful, companies must ensure they hire the right candidates first. Below are a few… Read More
2020-09-10 13:30
Substack makes it possible for you to use Google Analytics to track conversions and get incredible data on how your email sign ups and paid subscriptions are performing. Here's how.
The post… Read More
2020-08-27 16:39
Here are the seven best digital brand building strategies every business should have.
The post 7 Key Insights on Digital Brand Building appeared first on Ben Matthews Read More
2020-03-27 17:41
During the Coronavirus epidemic, the UK Government has offered support for small and medium-sized businesses, and the self-employed. Freelancers (self-employed individuals) with trading… Read More
2020-03-25 15:50
Hello Bonsai have just launched their latest product, an Accounting and Tax Assistant. For over three years, Hello Bonsai has focused on the freelancer’s core workflow: proposals contr… Read More
2020-03-25 15:37
There really are a lot of software tools to choose from in 2020. And if you’re running any sort of small business, chances are you’re going to need some of it. So what&rsqu&hell…Read More
2020-02-24 14:23
A wireless network is one of the most popular and convenient things in your home or office, but when it’s down, then what? Your Wi-Fi is the force that keeps you working to earn the do… Read More
2020-02-24 14:12
Marketers will always say that content is king, and when it comes to your search engine visibility, this couldn’t be more true. If you have any kind of digital marketing strategy in pl… Read More
2019-12-02 13:15
Being a content writer accompanies some extraordinary advantages. Depending on your position, you have the liberty of working from home or going to a coffee shop nearby. Besides, you choose… Read More
2019-11-07 20:17
Using Best Practices To Enhance WordPress Operations First, let’s take a brief look at WordPress. If you’ve already got a business using this tool, you understand. If you don&rsq&hell…Read More
2019-11-06 17:46
Just like any job, working as a freelancer has its ups and downs. While it’s exciting to be your own boss, control your own schedule, and have a better work-life balance, it can also b… Read More
2019-09-19 13:30
Product experience refers to a customer’s thoughts and behaviors when engaging with a product. It encompasses their entire user journey, based on their flow of clicks, time spent, and… Read More
2019-09-18 09:18
It is natural that you want to put in more effort when you don’t get the expected results. However, such may not be the solution as results can still be underwhelming. Quality should a… Read More
2019-08-07 09:20
If you have been in e-commerce for quite a while, you may have come across the idea of “humanizing your brand.” When we say that you should humanize your brand, it simply means m… Read More
2019-06-26 11:23
Email marketing is a cost-effective way for small and medium-sized businesses (SME’s) to find new business and build relationships with existing customers. This guide will show you how… Read More
2019-05-23 10:09
It is a fact that websites with boring photos or too much text attract less traffic than those with exciting photos. This is because the human brain is immediately drawn to visuals. A person… Read More
2019-03-04 07:27
When SEO strategy is done properly, you can enjoy organic traffic without spending a fortune. For an effective SEO strategy, here are the key areas to focus on.
The post Key Areas To Focus O… Read More
2019-01-24 16:14
Satisfying customers might seem like an obvious objective of any business; however, the reality doesn’t always align. In e-commerce, a clear lens into how customer-focused a brand is c… Read More
2018-12-28 21:43
“I hope that in this year to come, you make mistakes. Because if you are making mistakes, then you are making new things, trying new things, learning, living, pushing yourself, changin… Read More
2018-12-22 06:30
Finding freelance jobs can be a difficult task. Here are the best websites for you to find freelance work, from freelance website development, freelance copywriting or freelance web design Read More
2018-12-21 22:58
Ready to get serious about freelancing? Multiply how much you make in online income with top tips for making money online by freelancing.
The post Make Money Online By Freelancing: The… Read More
2018-12-03 16:40
How much should freelance social media managers be charging? What should their freelance rates be? Find out in our free rates guide.
The post Social Media Freelance Rates: How much… Read More
2018-12-02 07:10
Our review of Hello Bonsai, freelance invoice and contract software that makes annoying and confusing contract for freelance work easier to create, understand, and sign.
The post Hello Bonsa… Read More
2018-12-02 07:09
30-day free trial From $15/month Sign up at quickbooks.com What is Quickbooks? Quickbooks has been around for a long time, first as a desktop version and now as online accounting s… Read More
2018-12-02 07:08
30-day free trial From $15/month Sign up at freshbooks.com What is Freshbooks? FreshBooks is one of the most established freelancing accounting software in the market today, having… Read More
2018-12-01 21:03
The best online accounting software makes it easy for you to stay on top of your freelance finances, from sending clients invoices, to tracking expenses, paying quarterly taxes and submittin… Read More
2018-10-14 06:56
From those to whom much is given, much is expected. Philanthropic giving is an outstanding way of expressing your appreciation to the customer base providing the support your business needs… Read More
2018-10-11 16:34
Running your own freelance business can be one of the most exhilarating and thrilling experiences of your life. However, it’s important to remember that being self-employed is also equ… Read More
2018-10-03 14:34
How much do you know about video formats? Are you aware of what they are, and more importantly what they do? Don’t worry if you’re unsure how to answer these questions, as the fa… Read More
2018-09-11 10:33
The tech industry has been quite active as of late. And while there is are uncounted tech releases that deserve your attention, the one type of tech that has the technology-inclined drooling… Read More
2018-08-21 19:54
Voice search is growing at a pace that no one expected. Digital marketing is already gearing up to embrace the change brought in by the growth of voice search, but what about social media? P… Read More
2018-07-12 15:05
Sir Walter Scott was credited for coining the word freelance, referring to a “free lance” worn by mercenary warriors which indicated that their lances weren’t tied to alleg… Read More
2018-06-28 10:15
Taking paid surveys, like most choices you can make to earn money, comes with both benefits and drawbacks. This post is intended to shine a light on these advantages and disadvantages and te… Read More
2018-06-25 15:36
Ecommerce continues to expand in 2018 as more retailers and small business owners join the movement. Today, 11% of smartphone owners admit they shop online weekly, and this number is expecte… Read More
2018-05-16 15:24
Abraham Lincoln said: “He who represents himself has a fool for a client.” Abe was right. If he had not gone to the theater, he eventually might have said the same thing about la… Read More
2018-05-12 21:19
Search Engine Optimization refers to any activity that is intended to improve a website’s ranking in search results. Websites that rank higher in search results are perceived to b… Read More
2018-04-20 15:37
The fascinating city of Macau was not only one of the original western colonies in Asia, it was also the last to be relinquished at the turn of the millennium. Formerly a Portuguese colony… Read More
2018-04-11 07:43
This is a guest post from David Lawrence, an experienced writer and content manager who has contributed to various publications in Digital Marketing. With a love and passion for web technolo… Read More
2018-03-30 16:17
Loneliness is a real issue for freelancers everywhere. Here are a few ideas for how to be less lonely as a freelancer.
The post How can I be less lonely as a freelancer? appeared first on Be… Read More
2018-02-22 18:16
If you are planning to become one of the entrepreneurs that has their own profitable ecommerce business, here is a short guide that should help you Read More
2018-02-22 12:17
Here are 5 key strategies for helping you in acing your interviews and getting an executive position Read More
2018-02-12 08:28
If you want to write better emails, letters or reports and want them to have an impact on the people who read them, you need to be able to communicate clearly through writing Read More
2018-01-23 18:20
Do freelancers need insurance? They sure do! And here's the guide to exactly what freelance insurance you need and where to get it from Read More
2018-01-23 18:11
Follow this expert advice from the professional bulk sending platform SendPulse to get a grasp on email chaos and explore benefit of professional email platforms Read More
2018-01-09 16:49
Every business, regardless of size or industry, needs online exposure. In 2018, this is no longer just a theory, but a tried and true fact. Most businesses, however, simply don’t know… Read More
2017-12-20 10:40
If there’s anything more difficult than starting up a viable, successful small business, it’s maintaining and growing a small business. According to the Small Business Administra… Read More
2017-12-11 11:18
How does your small business handle its Human Resources? The answer is you likely have one or two employees who take care of the company’s HR services while also undertaking other task… Read More
2017-11-30 08:52
Follow these productive tips designed to increase your chances of getting hired as a graphic designer Read More
2017-10-22 11:03
An essential part of connecting with new clients is finding the best marketing methods to use. When attempting to give your audience something tangible, creating brochures is a great idea. H… Read More
2017-10-20 16:45
You are lying on an exotic beach, drinking a fruity cocktail from a coconut shell, and enjoying the cool breeze. You open a laptop and start writing. It’s impossible not to feel inspir… Read More
2017-10-12 17:32
Setting up and using a PGP key is not straightforward, but tools like GPG Suite and Mailvelope make it easier. Here's how to create and use a PGP key with GPG Suite and Mailvelope.
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2017-09-29 15:17
Being a digital marketing consultant, it can often be quite easy to forget that the world was once dominated by paper-based communication – and in many places, it still is. As our glob… Read More
2017-09-29 13:20
Surveys can be a legit way to make some extra cash that can come in handy at the end of the month. Here are 6 important tips that could make all the difference to making money from surveys… Read More
2017-08-25 08:46
This is a guest post from Costea LestocI, who has been a technical writer, author and blogger since 2005. As an industry watcher, he that stays on top of the latest features, extremely passi… Read More
2017-08-10 11:10
Freelancing is one of the best methods to earn extra cash, and with the information gathered by Zeqr in the infographic below, it’s almost certainly going to convince you to try it. Al… Read More
2017-08-04 10:28
This is a guest post written by Louisa Dean, a freelance writer from Dorset, UK. She loves the freedom that comes with being her own boss, as well as the much coveted work/life balance. &hell…Read More
2017-07-27 07:19
Freedom is the new wealth, with 68% of freelancers saying they are happier now than they were before going independent.
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2017-03-21 17:29
Tech firms are often thought of as inherently cool places to work, not least thanks to their (often rather overblown!) reputations for constructing airy, gadget-filled employee spaces that m… Read More
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