2024-01-22 14:37
It took me 15 months to create this 7-minute and 24-second video. One day per second
“How can a pro like you take so long to produce a simple video? If you need 15 months, I better… Read More
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La Fabbrica della Realtà is an innovation laboratory focusing on digital marketing for culture and entertainment. Founded by Matteo Cassese in 2011.
2023-12-28 10:59
Welcome to my 9th radically honest yearly review. You can find previous reviews here: 02014, 02015, 02016, 02017, 02018, 02019, 02020, 02021, 02022.
This document is divided into three se… Read More
2023-12-10 18:05
“Matteo, I’m smack in the middle of my career. Is it even worth investing in personal development? “
In personal development, you are – potentially – unlimit… Read More
2023-11-13 15:50
“PowerPoint sucks. But… my boss only wants presentations.”
This common cry echoes in boardrooms across the globe, but what if there was a different way? Enter Amazon&r&hell…Read More
2023-10-26 20:48
If you want to get rid of Impostor Syndrome, read this:
The answer to imposter syndrome is not more knowledge. But better communication.
You: are the only one who knows how much you kn… Read More
2023-10-15 12:30
Introduction: The Power of Simple Words
“l’ll be back.”
The most memorable Arnold Schwarzenegger quotes are basic, blunt, and primal.His catchphrases will make an n… Read More
2023-09-29 12:25
You. This article has been written especially for you.
In the relentless digital age, persuasion is 99% attention 1% inspiration. Without immediate engagement, your content is a whisper i… Read More
2023-09-07 08:00
The Pitfalls of “I” and “We” in Communication
Have you ever gotten sweaty palms in a meeting or on stage? If you have, I want to share the simplest strategy to neu… Read More
2023-06-19 16:21
Have you ever felt stuck or unsure about speaking up, sharing your thoughts, or being your true self?
We often blame the outside world for not making us feel seen, included, and valued. B… Read More
2022-12-22 14:18
Welcome to my radically honest review of the 02022. You can find out what happened in the past eight years at these links: 02014, 02015, 02016, 02017, 02018, 02019, 02020, 02021.
Here&rsq&hell…Read More
2022-12-05 11:49
In a rapidly changing business landscape, learning and development professionals must actively ensure that their organizations can adapt and evolve. One of the most effective ways to do this… Read More
2022-05-31 10:48
In this article you will learn everything you need to know about Business Storytelling.
I’ll be your guide. I’ve spent the last 20 years analyzing Hollywood scripts, creating… Read More
2022-01-27 16:41
By Tommaso Lana and Matteo Cassese
Social and emotional learning is at the core of a modern, equitable and inclusive society. For the past fifteen years, we’ve been promoting and eleva… Read More
2022-01-06 15:20
02021 has been a surprisingly great year for me, one of the best of my life. It brought certainty, roots, and focus to my personal and professional lives. It was as challenging as it was rew… Read More
2021-10-12 17:34
I came out as gay for the first time in 1991 to my best friends in Rome, Italy, when I was 14. As of today, in 2021, I have been coming out to people for 30 years. I feel it’s time to… Read More
2021-04-09 07:00
I’ve been there: your presentation is due soon.
Probably your boss is awaiting an update on an important project. Maybe your client is eager for your update. You might even need… Read More
2021-02-26 12:21
With this post, I want to demystify marketing audits. I will concentrate specifically on digital marketing audits and tell you everything I know. You will have all my know-how, see an exampl… Read More
2021-01-15 15:05
Today, I want to take you behind the scenes, behind the closed doors where executive presentation and public speaking coaching happens. You will learn how our executive coaching sessions can… Read More
2020-12-28 16:12
Every year since 02014, I’ve published an honest and public review of the year. Instead of posting 365 updates on social media, you get a digest of what went on in my life in one servi… Read More
2020-11-25 17:46
There’s a way to deliver training experiences for my clients that I wish to share with you. I call it open training. In a nutshell: I collaborate with my clients, creating personalized… Read More
2020-10-07 12:58
The trait most likely to bring you success in marketing is listening.
But marketers are renowned for shouting all the time.
Active listening has taken my business back in the black, even dur… Read More
2020-08-24 10:22
Zoom-fatigue: spending time communicating in front of screens can be stressful. But it gets easier the more you feel confident, in control and at ease in the virtual presentation setting. Th… Read More
2020-07-07 15:05
Today, I want to take you behind the scenes, behind the closed doors where presentation coaching happens. I want to tell you how presentation coaching is needed, how it’s private, how… Read More
2020-04-22 13:38
We all struggle when it comes to presentations. Communicating clearly is generally a challenge. And presentations add to this daily challenge with their specific format, the slides, the publ… Read More
2020-04-07 17:01
“Every presentation worth doing has just one purpose. To make a change happen.”
Seth Godin
In my courses I use a lot of icons and this is the one that is most dear to me.
It&rsq&hell…Read More
2020-03-10 16:26
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2020-02-28 17:56
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2020-02-28 17:32
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2020-02-28 16:21
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2020-02-28 16:04
Now y… Read More
2020-02-28 15:49
To get throug… Read More
2020-02-28 15:33
In this lesson all o… Read More
2020-02-23 18:40
Let’s talk about layout… Read More
2020-02-23 18:17
We use fonts inside our computers all… Read More
2020-02-19 16:59
In this lesson we have to learn a little bit… Read More
2020-02-19 16:43
In this lesson we are going to find ways to g… Read More
2020-02-19 16:17
In this lesson we need to get a little bit technical… Read More
2020-02-19 16:02
We have to go back to our audience, because we are cre… Read More
2020-02-19 15:35
For this lesson we switch on our computers again but we don&rs&hell…Read More
2020-02-19 15:19
If you’ve been following this module closely, you will have all… Read More
2020-02-19 14:44
It is the best practice of presentation design to have one single concept pe… Read More
2020-02-18 16:28
In this lesson we ask ourselves a question. Whenever we are asked to do a presenta… Read More
2020-02-18 15:44
We all know that our presentation will be made of slides but, how do we define them?
A s… Read More
2020-02-18 14:39
In this lesson we get into the presentation design process, but we need to summarize a few of the… Read More
2020-02-18 14:27
Welcome to the design module. In this module, I want to talk to you about a presentation design process, a… Read More
2020-02-18 13:47
For this lesson we have to tackle something really important, because when we’re presenting we are at the c… Read More
2020-02-18 13:25
We left off on providing a summary to our audience, now we need to translate the wisdom of our presentation into somethin… Read More
2020-02-12 18:32
After the climax, after this high energy moment, we have to find an effective way of ending our presentation.
Ending a presentat… Read More
2020-02-11 08:15
Have you ever sold anything while presenting?
I’m serious. You are on stage, the spotlight is on you, you are talking. Can your client buy your product or service while you’re sp… Read More
2020-02-06 17:44
To start this lesson, I need to make a brief pause because there’s something I need to tell you. Come closer, it’s a secret… Read More
2020-02-06 17:22
In the first lessons of this module we learned that we need to motivate our audience and recently we recognized that we need to transform our audi… Read More
2020-02-06 16:50
Whether you want it or not, your presentation is about change.
Your presentation is about a transformation. You are going to transform your audience… Read More
2020-02-06 16:17
Your presentation just started, you’ve introduced yourself, and now you are in front of your audience. They showed up, and that’s awesome. The reason… Read More
2020-02-03 18:45
You told your audience who you are. You told them your name, you told them your bio. Now it’s time to reveal your motivation for presenting. Why are you on… Read More
2020-02-03 17:10
Your presentation is coming from you. But does your audience know you? Are you sure that everybody in your audience knows you? So tell them your name. Even if the M.C. in… Read More
2020-01-14 12:02
This article is an exercise in openness. It’s not (merely) a way for me to show off what I achieved in 02019. And you’re not supposed to read about my (mis)fortunes with a voyeur… Read More
2020-01-09 17:12
Your presentation is clearly from you, there’s no doubt about that, but it’s for your audience. Now, what do you know about your audience? Do you know them well enoug… Read More
2019-11-07 18:13
In this article you will learn everything you need to know about Business Storytelling.
I’ll be your guide. I’ve spent the last 20 years analyzing Hollywood scripts, crea… Read More
2019-07-24 16:49
Today I would like to share my very own productivity routine. I’ve refined it by reading about other people’s working habits and I’m overdue in sharing my own. Here we go!… Read More
2019-07-23 13:06
Why I created my perfect motorized standing desk and why I want you to have one too.
Go get your own Integral Desk Read More
2019-07-10 16:49
Today I would like to share my very own productivity routine. I’ve refined it by reading about other people’s working habits and I’m overdue in sharing my own. Here we go!… Read More
2019-06-06 16:34
“How would I market a movie on no budget?”
I got asked this question on Quora, and it got me thinking. What can a filmmaker (or a small team) do to support their movie without s… Read More
2019-05-02 09:21
Enough with the IKEA mentality
“I live frugally. I don’t need much stuff. I don’t need high quality objects because I move around so much. I know IKEA is crap, but it&rsqu&helli…Read More
2019-02-22 12:27
A quick FAQ about stuff that consultants know and do, that maybe you would like to learn.
Why should I bother reading this? Aren’t consultants horrible people?
You’re right, co… Read More
2019-01-14 15:06
If this is your first time reading my yearly review: welcome. If you already enjoyed my honest look back on 02014, 02015, 02016 and 02017: welcome back.
In any case, it’s great to sh… Read More
2018-12-10 12:06
The entertainment sector is facing the advancement of Netflix and Amazon today, and Disney+ tomorrow. HBO is already offering its service in many territories, while Warner and Universal are… Read More
2018-11-23 15:35
The love/hate relationship between the entertainment industry and social media. With what you can learn from the studios, and what they might need to learn from you.
Resistance (to change)… Read More
2018-11-20 18:28
When it comes to creating your own Netflix-like SVOD service these 11 great video platforms can help.
In this post: all the SVOD software platforms listed and rated for you. Start building… Read More
2018-09-18 09:52
This post is the summary of over 5,000 km, 300+ liters of high grade gasoline and countless beautiful views. And you won’t need to move an inch to travel and enjoy this unusual trip w… Read More
2018-06-21 17:52
Data on Entertainment
Even though Hollywood may seem so glittery from the outside, on the inside it’s an industry like any other. And the currency of modern business is often represen… Read More
2018-03-27 14:07
Movie Marketing Made Easy
Drafting a marketing strategy is hard. There are hundreds of different aspects that need to function in unison. And all these aspects need to form a coherent docum… Read More
2018-02-27 21:37
To get smarter… just listen
How do busy people keep up to date, informed and entertained? The answer is simple: they use audio. They listen to audio content while they prepare breakf… Read More
2018-02-26 16:13
When a kitchen is designed, installed and fully stocked to your exact specifications you feel like a sovereign in your everlasting kingdom. The sky is the limit.
Guess what? I’ve neve… Read More
2018-01-31 18:56
Inside Hollywood
Every day for the last 15 years I’ve been marketing a movie or a TV show. This month I want to focus on my work, that also happens to be my passion.
To be successful… Read More
2018-01-31 14:06
“What happens to musicians will happen to everyone.”Bruce Sterling
Hollywood seems to be somewhat weathering the digital storm, for now. TV and the movie business have been impa… Read More
2018-01-04 15:53
How do you end 2017 in style?
My favorite way is by writing an honest, transparent, all-encompassing review. It’s not about being overly ambitious about your new year’s resoluti… Read More
2017-12-29 14:11
Hello, I’m an independent digital marketer. Every year I publish the most transparent review of my past year with the good, the bad and my plan going forward. I’ve stolen this id… Read More
2017-12-07 15:35
The love/hate relationship between the entertainment industry and social media. With what you can learn from the studios, and what they might need to learn from you.
While resisting each an… Read More
2017-11-30 18:17
Being fully organized. Completely in control. Feeling confident that you’re always doing the right thing. Enjoying longer stretches of focused & uninterrupted time. Feeling produc… Read More
2017-10-24 18:58
This summer I gave myself the gift of rest. I traveled through Europe for almost two full months. I went up in the Alps and down by the sea. I drove 8.643 Km, most of them with the top down… Read More
2017-08-10 18:35
As promised, we’re back to one of my favorite subjects: offices and how they relate to our productivity.
I know it’s an odd time to think about work, but bear with me.
I recently… Read More
2017-08-09 14:33
Last week I had the chance to get a tour of Netflix’s new headquarters in Amsterdam. They just moved into a stunning space in one of the best locations in town. The office is airy, su… Read More
2017-07-12 12:03
I turned 40 earlier this year. And I fear that my ability to absorb innovation may be starting to wane. If you feel the same, whatever your age, this newsletter is for you.
We live in intere… Read More
2017-06-01 17:53
If I have a wish for the world is to collectively communicate and work better. Much better.
But today I want to focus on the quality of work. I’ve always liked offices, like the ones d… Read More
2017-04-27 14:07
Today I want to share my clarity with you. But my aim is not just to share the feeling, I want to get you to the same place of clarity where I’m at right now.What am I talking about?
A… Read More
2017-04-24 11:25
My presentation training business has closed its doors. Shut. Forever. My foray into the “online course business” lasted 2 years. The course, marketing materials, and promotion… Read More
2017-01-09 16:19
In 2014 I started a tradition. I began openly reviewing my year, analysing, in the most candid way possible, 5 aspects starting from my business, my financial plan, continuing to what has g… Read More
2016-12-06 15:10
Puoi leggere questo articolo in italiano sul mio blog matteoc.com
Intro: I’m not dumb. I’m just like you.
I lost some money. Precisely 22.092,22 euros on my first startup. I&rsq&helli…Read More
2016-06-21 12:43
How did social media, in the matter of less than 10 years, manage to get indissolubly bound not only to the promotion, but also to the making and life of motion pictures?
The cinema industry… Read More
2016-06-21 12:43
How did social media, in the matter of less than 10 years, manage to get indissolubly bound not only to the promotion, but also to the making and life of motion pictures?
The cinema industry… Read More
2015-12-24 10:09
In 2014 I wrote a transparent and honest review of my year for everyone to read. I always wanted it to become a tradition. So here I am with the 2015 review.
The yearly review is something… Read More
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