2022-01-27 14:28
Now our agency is offering a free strategic brand assessment. Contact us.I’ve put together 51 branding companies & agencies in… Read More
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Marketing And Branding Blog - My Loud Speaker Blog
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From the west coast of Canada, read the blog that tackles the meaning behind branding, campaigns & more from the ever-changing world of marketing.
2021-10-27 13:28
Now our agency is offering a free strategic brand assessment. Contact us.I’ve put together 51 branding companies & agencies in… Read More
2021-04-05 16:45
You have worked hard for the past few years and your business has grown considerably. You evaluate your marketing needs and realize you need to rebuild your website. You look around to find… Read More
2020-11-15 14:28
Now our agency is offering a free strategic brand assessment. Contact us.I’ve put together 50 branding companies & agencies in… Read More
2020-07-13 12:18
Hi Everyone,
What a year it’s been.
We’ve been searching for the right things to say to bring more positivity to 2020, but honestly, we don’t think anything we say wi… Read More
2019-04-29 19:09
SO, WHAT IS DIGITAL MARKETING?
The economy’s rapid expansion into the online world has made digital marketing an essential part of the marketing mix. Digital marketing is a collection… Read More
2019-04-29 19:09
Now our agency is offering a free digital marketing assessment. Contact us.
The economy’s rapid expansion into the online world has made digital marketing an essential part of the mark… Read More
2019-02-05 14:28
Now our agency is offering a free strategic brand assessment. Contact us.
I’ve put together 50 branding companies & agencies in Vancouver in order of their monthly Google search vo… Read More
2018-08-15 13:28
Now our agency is offering a free strategic brand assessment. Contact us.
I’ve put together 50 branding companies & agencies in Vancouver in order of their monthly Google search vo… Read More
2018-03-13 17:16
Here comes another digital marketing recap for February 2018.
This time, I tried to eliminate as many updates – with tears in my eyes – as possible that didn’t have a direc… Read More
2018-02-06 18:01
A belated Happy New Year! Here comes another digital marketing updates recap for January 2018.
As always, Google and Facebook are aggressively updating their platforms. The two goliaths acc… Read More
2017-12-20 18:23
This year, Cyber Monday resulted in the largest online shopping day in history with $6.59 billion in online sales, which is up 16.8% compared to last year according to Adobe. Mobile accounte… Read More
2017-12-13 21:27
Are you planning your marketing budget for 2018? It may be a little late in the year, but we understand that you’re swamped with other things, so we’ve put together statistics ab… Read More
2017-12-05 18:19
Both marketers and industries far and wide have been wondering whether the Influencer Marketing trend is here to stay – it may seem like an obvious and resounding ‘Yes!’ Ho… Read More
2017-12-05 18:19
Both marketers and industries far and wide have been wondering whether the Influencer Marketing trend is here to stay – it may seem like an obvious and resounding ‘Yes!’ Ho… Read More
2017-11-27 23:44
Heading into the holiday season, there have been lots of big updates from major digital platforms. You’ll see that reflected in the sheer length of this article. The updates have actua… Read More
2017-11-21 17:17
Welcome to the Book Series
In this series, we delve into the concepts and ideas from thought leaders in the marketing industry. There is a myriad of resources that digital and traditional ma… Read More
2017-11-14 21:38
A great deal of effective marketing is informed by the evolving behaviours of their audiences.
It can be challenging to keep up with the latest digital trends that directly impact or sway y… Read More
2017-11-07 20:28
We’re all obsessed with new data and the latest changes to Adwords or Facebook’s algorithms, but lest we forget to pay homage to our roots. I’m speaking,of course, about th… Read More
2017-11-02 19:23
We’re breaking down the latest news & updates happening to major digital marketing media. We’ve got it all, Google, Facebook, Instagram, Twitter, Youtube and Snapchat and eve… Read More
2017-09-26 18:46
Let’s talk about your key message. First things first, here’s a question for you:
Does your organization have a key message?
Yeah, of course
I think so
I’m not sure
Nope
W… Read More
2017-09-19 18:02
If you’ve been thinking whether or not business’s Instagram is worth your attention – we’re here to help make your final decision crystal clear. Let’s get start… Read More
2017-09-13 18:59
Marketing ain’t easy, guys. However, many people still have this strange idea that marketing is relatively straightforward and they don’t fully grasp why it gets to be so expensi… Read More
2017-09-11 22:27
Marketing, in and of itself, is an enigma. Some of the world’s largest brands can equate at least some of their success to marketing and the strategy associated with it. With that kind… Read More
2017-09-07 19:41
We’ve been pals with the Strathcona Business Improvement Association for some time now. Maybe you remember our “Made in Strathcona” campaign. Our love for Strathcona is rea… Read More
2017-09-05 19:37
Influencer Marketing is widely considered ‘the next big thing’ in the marketing game. Audiences have moved from their couches to their smartphones as the omnipotent power of soci… Read More
2017-08-31 17:58
Christy, founder of Urban Bella Marketing, arrived in our Tribe Lab to discuss her community with Tammy. Urban Bella believes that “the stories we weave must entice our audience to eng… Read More
2017-08-24 18:27
Market Research: every body needs it, but admittedly, the term “research” lacks a certain sex appeal. It could be those flashbacks of being faced with a term paper, and needing t… Read More
2017-08-22 18:57
Previously we rated Girl Gang and Inner Fire on their communities. For more info on our rating system, click here
.
If there’s something we all have in common – aside from our ne… Read More
2017-08-15 17:55
We sat down with Leah, founder of Inner Fire to take a closer look at the community she built around their eco yoga apparel brand.
Based right here in Vancouver, Leah had a mission to create… Read More
2017-08-11 20:13
What’s Girl Gang?
This isn’t your average gang. Vancouver’s Girl Gang connects women in media, communications, tech and related fields to foster connections and support one… Read More
2017-08-09 19:56
If you’ve been following our blog, you’ve probably noticed our undying emphasis on strategy. Regardless of the size or shape of your organization, whether B2B or B2C, or even whi… Read More
2017-08-03 13:00
Ok, real talk: who doesn’t like coffee? We get the feeling people who don’t like coffee are just about as mythical as a pink unicorn. Coffee is the premier choice early morning k… Read More
2017-07-31 22:29
While brand communities have always existed it has never really been measured beyond the amount of followers, likes, or shares an account has. We know intuitively that brand communitie… Read More
2017-07-26 22:13
In order to evaluate your Community, you have to look at its overall health. Based on the social psychology of communities, our Tribe Lab has identified seven key factors to develop a health… Read More
2017-07-25 20:40
This article is for those who have some form of community but haven’t figured out how to make it work. Does this sound like you: You don’t know why your community isn’t wor… Read More
2017-07-20 21:10
If you already have a group of people following you (passive members) and a couple of fans (tribesmen) but you want to maximize your group’s potential, then this article is for you.
W… Read More
2017-07-18 18:10
If your organization has little to no community and you’re interested in building one, we’re here to show you how. In this article, we will be sharing our custom step-by-step met… Read More
2017-07-13 19:11
Technically, Community Marketing has been around for years. While most people would lump it together with Word-of-Mouth Marketing, we beg to differ. It does share similarities in that it&rsq&hell…Read More
2017-07-11 17:28
It’s funny to think that not all that long ago social media was just a half baked idea. Facebook Profiles and Insta-stories weren’t common lingo – or even a social expectat… Read More
2017-07-06 23:20
Are you thinking about working with a Marketing Agency for the first time?
It’s almost like a blind date – you’ve got expectations but you’re not sure what might hap… Read More
2017-06-26 12:31
I was analyzing search traffic and conversions generated by blog posts as part of a sales and marketing performance review. Then I noticed the extremely low conversion rate of the search tra… Read More
2017-06-22 16:43
Communities are all around us. They have been the cornerstone of what makes our society grow, however, insights into their inner workings have been thoughtlessly ignored. Community building… Read More
2017-06-13 17:32
A Copywriter is Born. It wasn’t all that long ago I was navigating my way through the world, a self-dubbed “Creative Writer”. It wasn’t exactly lucrative, but it wasn… Read More
2017-06-06 13:00
Post Secondary Education – do you miss it? The lockers, the sports teams, the unrequited crushes, and teachers that had the ability to inspire. Maybe not all of us look back fondly on… Read More
2017-05-25 19:54
I’m going to show you a step-by-step guide on how I achieved the #1 ranking on Google with just one LinkedIn post. This strategy can be duplicated by anyone, and you’ll be able t… Read More
2017-05-23 23:57
In the WCB justice system, the people are represented by one important profession, the WCB lawyer who advocates for the decision they deserve. This is GKS’s story. *DUN DUN* With a dec… Read More
2017-05-16 21:14
If you’re starting to fantasize about your upcoming marketing strategy, don’t get distracted by the glitz and glamour of the latest digital marketing craze. Sometimes the best ma… Read More
2017-05-09 16:00
Organizations from all over the world use team building activities as an effective means to engage their employees and build strong internal ties. Heck, if you got an opportunity to take an… Read More
2017-05-02 16:16
According to a survey by Venture Beat, there are 2.1 million negative social mentions about brands every single day in the U.S. alone. These users then go on to tell an average of 16 other p… Read More
2017-04-25 17:31
Nestled in Southwestern Vancouver, you’ll be sure to find Marpole. With a rich history and diverse community, this little gem had all the heart of a small town hidden just outside the… Read More
2017-04-20 21:04
A logo is often considered the visual identity of a company – and most companies will have one. From a marketing perspective, the logo is a critical cornerstone of branding as a whole;… Read More
2017-04-14 17:00
If you’ve had the pleasure of taking an English Proficiency Test in Canada - that assessment was likely brought to you by Paragon Testing Enterprises (PTE). Canada’s leader in En… Read More
2017-04-03 17:18
While their competitors were winning market share and alluring new clientele, DMCL was suffering from a classic case of “Outdated” Read More
2017-04-03 17:18
While their competitors were winning market share and alluring new clientele, DMCL was suffering from a classic case of “Outdated” Read More
2017-02-24 22:06
In 2016, our agency gave birth to a completely fictional character who we fondly named Damian Romano. He wasn’t a real man, but he was the mysterious identity behind my direct email ma… Read More
2017-02-21 17:28
I've put together 50 branding companies & agencies in Vancouver in order of their monthly Google search volumes using Google Keyword Planner to make your agency hunting even easier Read More
2017-02-21 17:28
I’ve put together 50 branding companies in Vancouver in order of their monthly Google search volumes using Google Keyword Planner to make your agency hunting even easier. For the recor… Read More
2017-02-01 22:53
I love data. And over the course of my time learning about data and working with data-driven strategies, I’ve come across a lot of people who are living by this data-driven approach as… Read More
2017-01-05 00:51
Our agency is back and seeking out individuals to participate in upcoming one-on-one interviews for market research. If you feel as though you fit the profile, or know someone who does, this… Read More
2016-12-15 17:58
Our agency is on the hunt for awesome men and women to take part in our upcoming focus group. If you fit the profile, this is a unique opportunity to share your opinions and impact an indust… Read More
2016-09-22 19:11
Our agency is on the hunt for awesome women to take part in our upcoming focus group. If you fit the profile, this is a unique opportunity to make your mark on a national brand. Not to menti… Read More
2016-09-22 19:11
Our agency is on the hunt for awesome women to take part in our upcoming focus group. If you fit the profile, this is a unique opportunity to make your mark on a national brand. Not to menti… Read More
2016-08-09 23:16
“Should I hire a marketing manager or marketing agency, a consultant, or maybe a freelancer?” Have you been wondering about this? If so, this post is absolutely for you. For thos… Read More
2016-06-23 20:20
When Canada’s largest privately owned residential and commercial property management company came to us, we were tasked with reflecting their value through thoughtful design. After nea… Read More
2016-06-20 21:39
How do the best campaigns celebrate LOVE in all its beautiful forms? We're talking Pride Week in our latest blog Read More
2016-06-16 05:09
Being an industry leader is more accessible than ever before. With the democratization of marketing through web, social platforms and smaller agencies, new industry leaders are being born ev… Read More
2016-06-13 17:25
It should come as no surprise that the best kind of marketing is the kind that makes a difference. That’s the reason it is important to make sure that events promoting positive change… Read More
2016-06-13 17:25
It should come as no surprise that the best kind of marketing is the kind that makes a difference. That’s the reason it is important to make sure that events promoting positive change… Read More
2016-06-10 19:29
The truth is, your success is our success, and our clients trust us to deliver on quality work poised for big time results Read More
2016-06-09 22:16
If you missed out on our blog last month, have no fear. We’ve put together our five most popular articles for you – consider this your cheat sheet. Enjoy! 5 Things All Marketing… Read More
2016-06-09 00:07
Do-It-Yourself marketing isn’t as easy as you might think. Before you don your marketing cap and crack those knuckles, there’s a couple of things I think you should know. I kind… Read More
2016-05-30 20:26
In a visual world, promotional videos are becoming increasingly popular for both business and marketing. Incorporating video into a campaign strategy can extend your reach and target a diffe… Read More
2016-05-26 18:15
Over the last five+ years , I’ve been honing in on my digital marketing skills and expanding my industry knowledge. Having worked with lots of companies in various industries including… Read More
2016-05-19 19:58
It’s high time you start thinking about how to build a brilliant brand and a community that supports it. To heck with the haters, you can find your people! The question is how. Well, w… Read More
2016-05-16 23:28
When it comes to summer, there is never a shortage of things to do, especially in Vancouver. Practically every day provides the opportunity to have a new adventure. Of course, each of these… Read More
2016-05-12 00:34
The movement towards more honest and authentic campaigns holds marketers and brands more accountable, and gives them an opportunity to prove that they can market in a genuine way. And bette… Read More
2016-05-09 17:46
The Non-Profit industry is one that sets out to create change for good. But, if you want to change the world, you’ll need an effective marketing campaign to get the message out there… Read More
2016-05-06 22:28
You've probably heard technical SEO jargon, but what does it all mean? See our illustrated guide to Technical SEO and learn the language of SEO geeks everywhere Read More
2016-05-05 22:46
Post-Secondary Schools need to get creative to capture the attention of today's students. Find out which Marketing Campaigns we gave an A+! Read More
2016-05-03 08:32
The Office Insomniac doesn’t sleep, he writes! Check out our latest blog from Account Manager, Matthew Tsang on what to expect when working with an award-winning marketing agency (like… Read More
2016-04-27 20:52
A marketing plan is a comprehensive framework that outlines your annual marketing efforts. It outlines the results of research and dives into the strategy and goals derived from the analysis… Read More
2016-04-27 20:52
A marketing plan is a comprehensive framework that outlines your annual marketing efforts. It outlines the results of research and dives into the strategy and goals derived from the analysis… Read More
2016-04-26 21:05
Once you’ve established your pains, then you get a better glimpse into the goals that you want to achieve. By establishing a goal, then you’ll gather all the relevant informatio… Read More
2016-04-26 21:05
Once you’ve established your pains, then you get a better glimpse into the goals that you want to achieve. By establishing a goal, then you’ll gather all the relevant informatio… Read More
2016-04-23 18:37
How do you narrow down your bulls-eye target? It’s a combination of educated guesses and research. So start off with creating bulls-eye profiles of your target demographic Read More
2016-04-22 19:02
A lot of the analysis spends time looking inwards at your company – instead of the bigger macro trends that impact your company on a grander scale. Macro trends have the ability to tak… Read More
2016-04-22 19:02
A lot of the analysis spends time looking inwards at your company – instead of the bigger macro trends that impact your company on a grander scale. Macro trends have the ability to tak… Read More
2016-04-21 21:44
This part of the marketing plan is focused on gathering information. There is no such thing as too much information since it’s hard to tell what will reveal your key message or value p… Read More
2016-04-21 21:44
This part of the marketing plan is focused on gathering information. There is no such thing as too much information since it’s hard to tell what will reveal your key message or value p… Read More
2016-04-19 19:10
The key message is a strategic way to communicate your value prop to your customer. It’s one consistent message that you want to be known for. This may evolve over time with strategic… Read More
2016-04-18 16:20
57 handy stats for non-profit marketers to provide some fresh insight into donations, charitable giving, fundraising and non-profit marketing strategies for 2016! Take a gander, enjoy! Read More
2016-04-18 16:20
57 handy stats for non-profit marketers to provide some fresh insight into donations, charitable giving, fundraising and non-profit marketing strategies for 2016! Take a gander, enjoy! Read More
2016-04-17 20:59
Annual goals are often confused with concepting. Annual goals are the goals, objectives and deliverables for the year - they shape the backbone of a great concept. This is when all the analy… Read More
2016-04-16 20:59
How-to Write a Strategic Marketing Plan that Yields ROI • Part 8 of 9 What is concepting? Concepting is what everyone likes to do – coming up with the ideas to promote your o… Read More
2016-04-15 21:05
PAIN PROVIDES CONTEXT What do you want out of the plan? Often when people begin looking into writing a marketing plan, it’s either because they’re starting something new or… Read More
2016-04-15 20:52
A marketing plan is a comprehensive framework that outlines your annual marketing efforts. It outlines the results of research and dives into the strategy and goals derived from the analysi… Read More
2016-04-15 19:29
Accountability Measurements are one of the key pillars of a good marketing plan. It removes personal biases and provides a very clear indication of whether or not you’re succeeding. Me… Read More
2016-04-13 19:29
How-to Write a Strategic Marketing Plan that Yields ROI • Part 9 of 9 Accountability Measurements are one of the key pillars of a good marketing plan. It removes personal biases an… Read More
2016-04-12 02:08
If you use your social media to bring new users to your website, you should know how many of those new and non-bounce users came to your website through that channel. As a heads up, clicks o… Read More
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