2021-07-15 04:00
There are no easy answers when it comes to the matter of conversions in eCommerce. Conversion rate optimisation is a task that involves not only marketers but also developers and designers… Read More
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From The Blog - Internet Marketing Articles Blog
cloudrock.asia/blog
CLOUDROCK is a SEO Malaysia company that publishes many blog posts related to search engine optimization, web design and pay-per-click.
2018-11-23 01:00
The smartphone is the new computer, and the trend doesn’t seem to be changing soon. The necessity for mobile compatibility is on an inclined plane, as the masses are more likely to vie… Read More
2018-10-25 01:30
We believe that inbound marketing is one of the most effective marketing strategies that most companies can adopt today. Inbound marketing and its focus on content and value fit in well with… Read More
2018-10-09 03:00
Content creators and marketers know that nothing can be worse than having to struggle with a creative block, especially when pressed with deadlines, and you’re unable to think up… Read More
2018-10-03 01:00
Push marketing has become an eminent tool to achieve customer attention and retain them over an extended period. They are more like reminders that poke users to have a look at something. Re… Read More
2018-09-27 01:45
Content marketing is one of the most effective strategies in this digital age. However, there are many misconceptions about it and not every company is doing it right. We look into some of t… Read More
2018-09-25 01:30
We all know the role content plays in modern marketing. Almost every major company, from B2Bs to B2Cs, has some content marketing effort in the pipeline. Content is so important because it i… Read More
2018-09-20 02:00
So, you have taken our advice and decided to subscribe to a web maintenance package after all. The next step is finding out which elements of a web maintenance plan are important to you… Read More
2018-09-13 01:45
As a digital marketing company that focuses on search and social media management, we spend a fair amount of time preparing and analysing reports for our clients.
We have standard social med… Read More
2018-09-11 01:30
Modern search engine optimisation can be confusing. It used to be that all you had to do to rank in the search engine results page is to create links using your target keyword as your link a… Read More
2018-09-06 01:45
Here at CloudRock, we are huge advocates of inbound marketing. We believe that one of the best ways to get customers is to continuously create valuable content to build your credibility and… Read More
2018-09-04 01:30
Google has over 200 ranking factors and each of them has various levels of importance in its algorithm. As an SEO company in Singapore, we have our hands full trying to stay ahead of these a… Read More
2018-08-30 07:10
It took a while but you have managed to get yourself a beautiful new website for your company. Congratulations!
So, what happens now? Are you just going to leave it untended in the wildernes… Read More
2018-08-28 03:00
‘White vs Grey vs Black Hat SEO’.
You probably heard these terms while you were interviewing your SEO companies. Most likely there were used in this context, “We’re a… Read More
2018-08-15 01:30
Following our previous article on the basics of SEO for eCommerce websites, this article will dig a little deeper into how you can optimise content for eCommerce websites in order to im… Read More
2018-08-14 01:10
eCommerce is booming, especially in both Singapore and Malaysia. Both Lazada and Shopee have been in the news lately and are competing aggressively with each other to become the top eCo… Read More
2018-08-08 01:30
In our last article, ‘Link Anchor Text: A Marketer’s Guide‘, we looked into why the distribution of your website’s link anchor text, or link anchor profile, is an imp… Read More
2018-08-07 01:45
Sure, we understand that search engine optimisation can be full of intimidating jargon. But trust us when we say that most of the concepts are easy to understand. Your link anchor text is on… Read More
2018-07-01 11:26
Companies expanding to foreign markets must invest in translation and localization services. Those who do will reach more customers around the globe and are one and a half times more likely… Read More
2018-06-01 01:30
Storm Crypt
Most of the time, website owners and bloggers don’t keep up with the latest guidelines that Google dishes out (and there have been many). No surprise there – does a… Read More
2018-05-06 01:32
If you’ve been looking around for an SEO company, we’re sure you’ve seen many ‘SEO Packages’ being offered. They look something like this:
Platinum Premium SE… Read More
2018-04-15 01:00
Facebook has long been the go-to social network for marketers, and with good reason. Say what you will, its reach is still the most extensive, despite its latest changes. Here are some Faceb… Read More
2017-12-14 02:00
Getting your content shared is all about building a relationship and trust, is the foundation of that relationship.
Your audience’s Facebook wall is becoming increasingly crowded. On… Read More
2017-11-30 01:30
One of the main objectives of social media marketing is to build a community around your brand. You want an active and vibrant conversation happening right in your Facebook page.
It may not… Read More
2017-11-16 01:15
A social media competitive analysis allows you to methodically review your competitors’ Facebook strategy and performance. We think it’s an important part of developing your own… Read More
2017-11-09 01:15
1) Not Understanding Your Personas
Your buyer personas are archetypes of your ideal customers. They provide marketers and agencies an in-depth understanding of the motivations, drivers and… Read More
2017-10-26 01:00
A social media audit is one of the first steps we undertake before embarking on any social media initiatives. It is a series of activities designed to evaluate and optimise your social medi… Read More
2017-10-05 01:04
Video consumption is on a rise. 45% of people watch more than an hour of Facebook or YouTube videos each week. In fact, one-third of online activity is spent watching video.
It’s a gr… Read More
2017-09-28 01:30
There are over 2.8 billion people on social media right now, and that number is increasing very quickly, especially in the Asia-Pacific region. Singapore has a 77% social media penetration… Read More
2017-09-14 01:30
Being able to come up with Facebook posts that are unique, engaging and interesting week after week isn’t easy. Trust us, we know how annoying writer’s block can be.
To help us… Read More
2017-09-07 12:45
SOCIAL MEDIA NEWS
Facebook is Ready to Drop Up to US$3 Million an Episode on TV-Style Shows
It won’t be long before we hear about Facebook’s line-up of TV shows. The social medi… Read More
2017-08-24 01:00
It seems that many brands, at least in Singapore and Malaysia, didn’t receive the reachpocalypse memo. They seem very surprised when we tell them that ‘Hey, you need to pay for… Read More
2017-08-17 01:15
The average Facebook news feed contains an average of 1,500 stories from a user’s friends. That’s a lot of noise. How do rise above it and get your Facebook posts noticed? Here… Read More
2017-08-08 01:00
Are you planning to build or redesign your website this year? We look at some essential features that every essential website needs to have in 2017.
MOBILE-FRIENDLINESS
Mobile and tablet I… Read More
2017-08-01 01:30
A Google penalty will result in a negative impact to your search engine rankings and traffic. Depending on the severity of the penalty, you may lose a little, a lot or even all of your orga… Read More
2017-07-27 00:30
We have heard many B2B business owners state loudly that Adwords only work for B2C companies. They’ve tried it, and it didn’t work for them.
The stories of waste can be quite ov… Read More
2017-07-24 18:31
If there’s one constant when it comes to the art of search engine optimisation (SEO), it’s that everything changes every so often.
That makes it a bit hard for most people to ke… Read More
2017-07-20 01:10
The world is becoming increasingly social. 50% of the world’s entire population is already on the Internet, and of those 7.773 billion people, an average of 37% are on social media. W… Read More
2017-07-18 01:30
If you have been doing SEO for a while, you should be aware of the dangers of Google’s laundry list of penalties. Being hit by a Google penalty can range from mildly annoying to busin… Read More
2017-07-12 00:30
International SEO is not for the faint-hearted marketing manager. It is difficult, costly and time-consuming.
But the rewards of a well-executed international SEO campaign can be great… Read More
2017-07-11 01:30
Social Media News
FAQ: Everything Facebook has Admitted About its Measurement Errors
One of the main advantages of digital marketing is your access to data. We like to assume that the data… Read More
2017-07-06 01:00
One of the fastest ways for a social media agency to increase engagement and awareness of your Facebook page is to run a social media contest.
A few years ago, if you had wanted to run a co… Read More
2017-03-16 10:24
General Electric (GE) Social Media Case Study
When you think about sexy brands on social media, the last brand that would come to mind would be a bureaucratic 122-year-old industrial compan… Read More
2017-02-28 18:58
Here’s What We Learned About YouTube SEO
YouTube is the world’s largest video site and getting your videos to rank well translates into a lot of traffic. The guys over at Backlin… Read More
2017-02-14 16:00
As most people who have dabbled in search engine optimisation (SEO) know, Google’s ranking algorithm is a complex piece of work.
There are hundreds of factors that come into play when… Read More
2017-01-31 04:00
Attribution Modelling for E-Commerce: 5 Things All Sellers Need to Know
Following up on our article on attribution modelling a few weeks ago, here’s another one look at the subject fro… Read More
2017-01-15 04:00
John Wanamaker famously said, “I know that half of my advertising dollars are wasted … I just don’t know which half.” While that may have been acceptable prior to t… Read More
2017-01-15 04:00
John Wanamaker famously said, “I know that half of my advertising dollars are wasted … I just don’t know which half.” While that may have been acceptable prior to th… Read More
2016-12-30 04:00
SEO & Web Design News
WordPress to Require HTTPS in 2017
WordPress has announced that it will start requiring that websites have SSL implemented in 2017 in order to use certain feat… Read More
2016-11-02 04:00
PENGUIN 4.0: THE AFTERMATH & WHAT YOU NEED TO KNOW
If you’ve been following our blog, you would be aware that Google’s Penguin 4.0 was recently released in September. But how… Read More
2016-10-30 17:22
Anyone who’s engaged in search engine optimisation will be aware of Google’s veritable zoo of filters and penalties. Google’s Penguin filter is among the most well-known an… Read More
2016-09-30 02:00
SEARCH NEWS
Google Limiting Keyword Planner Data
Here’s a new development that will draw the ire of many users. After months of the keyword planner acting up, Google has confirmed that… Read More
2016-09-20 01:00
Mobile traffic is huge. So huge in fact that mobile searches have outstripped desktop searches back in 2015.
As an SEO company, we pay close attention to Google’s algorithm changes. M… Read More
2016-09-16 15:57
If you’ve read our article on buyer personas previously, you would know that the modern customer has changed remarkably. They have an unprecedented amount of information literally at… Read More
2016-09-12 17:32
We’re sure you’ve noticed that the behaviour and expectations of your customers are changing. Modern buyers of today are digitally savvy, socially connected, highly mobile, empo… Read More
2016-08-25 05:00
Previously, we’ve covered how Google sets its goals with OKRs. You can view OKRs as a framework with which you can set the direction of the entire company.
SMART goals, however, provi… Read More
2016-08-23 05:00
What are Facebook Instant Articles
Since we have published the post about Google’s AMP Project previously, we thought it only fair that we also answer the question of ‘What are… Read More
2016-08-18 05:00
Over the last few months, a number of our clients have been asking us ‘What is AMP?’ The Accelerated Mobile Pages (AMP) Project is an open source project that attempts to make m… Read More
2016-08-15 04:00
Things have been going well for you so far. The economy’s picking up, your marketing efforts are starting to bear fruit (in part, of course, to the excellent digital marketing efforts… Read More
2016-07-17 17:36
This article exposes the common use of Ad Value Equivalency (AVE) as a proxy for PR Value and why you need to re-examine how your PR agency is reporting its impact on your business. You woul… Read More
2016-03-30 19:18
Reading Time: 3 minutesGet ready for some quickfire digital marketing news as we go into our first edition of 30-in-15: 30 days of digital marketing in under 15 minutes.
Search Mar… Read More
2014-11-14 18:18
Reading Time: 2 minutes
Over the last few years, there has been a lot of chatter of SEO slowly going the way of the dinosaur in the face of the meteoric adoption of social media. We’re… Read More
2014-11-02 21:13
Reading Time: 8 minutes
There are two clear options when it comes to search engine marketing. You can engage in search engine optimization (SEO) and/or pay-per-click (PPC) campaigns. Most of… Read More
2014-06-19 18:33
Reading Time: 2 minutes
If there’s one thing that you can’t deny, it’s that the Internet has radically changed the way business is being conducted.
SMEs make up over 98.5%… Read More
2014-06-08 01:13
Reading Time: 16 minutes
Google recently released the latest iteration of its Panda update, called Panda 4.0, late May 2014. It will impact around 7.5% of all English search queries. As an S… Read More
2014-05-23 21:47
Reading Time: 3 minutes
That venerable bastion of journalistic excellence, The New York Times, has recently been under even more intense scrutiny by content marketers everywhere after the le… Read More
2006-06-07 11:16
As of April 2014, Google announced that the latest iteration of its ubiquitous Google Analytics web analytics platform was ready to be brought out of beta and into the limelight. Unsurprisin… Read More
2006-06-07 11:16
If you have ever done any search engine marketing or pay-per-click advertising, then you will undoubtedly be familiar with the term Quality Score. Your Quality Score is one of the factors th… Read More
2006-06-07 11:16
Facebook has long been the go-to social network for marketers, and with good reason. Say what you will, its reach is still the most extensive, despite its latest changes. Here are some Faceb… Read More
2006-06-07 11:16
When putting together your content marketing mix, one of the main pillars of support should always come in the form of content curation. Content curation is by definition the process of find… Read More
2006-06-07 11:16
By Fairuze Shahari.
Whenever someone tells me that search engine optimization (SEO) is easy, I laugh quietly to myself. Sure, with a little research almost anyone can be Google-smart when it… Read More
2006-06-07 11:16
By Fairuze Shahari.
This is part of our series where we roundup our favourite digital marketing articles for the month. SEO Does Authorship Affect Rankings? A Rand Fishkin Study (+Craig Addy… Read More
2006-06-07 11:16
By Fairuze Shahari.
Malaysia has recently implemented its own version of the Personal Data Protection Act (PDPA) 2010. This will have many implications for companies engaging in digital mark… Read More
2006-06-07 11:16
By Fairuze Shahari.
The writing has been on the wall for at least the last few months and finally Matt Cutts has come out and said it – guest blogging for SEO is dead. If you have been… Read More
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