2016-07-02 08:15
Clearly, lead generation and subsequent conversion is crucial to the success of marketing campaigns. Here, I want to explain the three most important concepts that you need to grasp to make… Read More
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Marketing help for small businesses - free guides and premium services if needed.
2016-05-19 10:55
Marketing automation and its associated benefits can very likely make your professional life a lot easier. For example. if you're like most marketers - or small business owners - the chances… Read More
2016-05-19 10:53
Every now and again I come across a marketing resource that I really, really like - today I wanted to share an email marketing infographic that was created by Matt over at OnBlastBlog.com.It… Read More
2016-05-18 18:54
Social commerce is a hot topic these days and - especially if you have a product-based business - you might be wondering whether you should be planning for it to be part of your marketing st… Read More
2016-05-17 14:18
Winning repeat business is - without doubt - the most cost effective and efficient way of adding to your bottom line. If you have to go out and find new customers each time you want to make… Read More
2016-05-17 14:09
Recently, I was looking for quite a specific kind of coffee so that I could try out a 'DIY Bulletproof Coffee'. From what I could tell, I needed a wet processed, single origin, South America… Read More
2016-05-17 07:02
SWOT, PEST and PESTLE - do you know the difference? If not, it could be the missing ingredient for your marketing campaigns.When you are preparing a marketing plan, it is obviously very impo… Read More
2016-05-15 08:40
FMCG's and Capitol Goods (CoPS) - do you know the difference? And what about Consumer Durables? If you are a little confused about what these terms mean and how they relate to each other, th… Read More
2016-05-15 08:29
The term 'BANT' relates to a common method of qualifying a prospect or a lead. Here is a quick definition of 'BANT' - after this we will look at what we mean by qualifying a lead and whether… Read More
2016-05-15 08:25
Marketing automation is an extremely valuable tool in your marketing arsenal - even if you are unsure as to how you can use it to its full potential, the chances are that you are already usi… Read More
2016-05-15 08:22
This post is part of my series on Digital Marketing statistics, this entry being focused on content and social media. Data is taken from the Global Web Index blog and is referenced under eac… Read More
2016-05-15 08:17
Telemarketing can still be a very effective way of generating business - you just have to make sure you do it correctly. What follows is my 'ultimate guide to telemarketing' - it's the absol… Read More
2016-05-15 08:14
Updated: April 2016.AIDCA is an extremely important sales and marketing principle to understand, although it's one that doesn't seem to be discussed as much as it should be. In fact, most sm… Read More
2016-05-15 08:10
SMART planning can make the difference between a super effective marketing strategy and a failed one. It really can be as simple as that.Whether you are working on your overall marketing pla… Read More
2016-05-07 08:39
Online advertising can be a bit of a minefield for anyone just starting out. There are many reasons for this, although one of the main ones is that banner ads - for example - can be a huge w… Read More
2016-04-27 20:26
Email marketing is an excellent weapon in your overall marketing arsenal - if used correctly. However, there are many, many ways in which you can fall on your face when sending out an email… Read More
2016-04-17 14:41
First, what do we mean by the term 'Media'?Just to quickly clarify what we mean by 'media' in this instance. It can be defined as any form of marketing content, including - but not limited t… Read More
2016-04-17 14:40
Using purchased lists for email marketing is one of the more dubious areas of promoting your small business that you can get into. Here's a few words that you might think of when you think o… Read More
2016-04-17 13:38
The Seven P's of Marketing - an extremely basic marketing principle, but one that can help you easily get to grips with promoting your products or services. In this guide, you will learn:- W… Read More
2014-09-24 11:23
A Quick Definition Of TermsBefore we start, it might be useful to quickly clear up the two definitions. The terms 'Remarketing' and 'Retargeting' have become somewhat interchangeable - you'l… Read More
2014-08-06 09:23
Clearly, every time someone visits your website, they'll be given an instant impression of you and your small business. Essentially, your website can - and will - say things about you when y… Read More
2014-06-08 10:11
Market research is an essential part of any business plan. A crucial part of the market research segment is competitor analysis - studying exactly what your competitors are doing so that you… Read More
2014-06-08 10:11
Smart local marketing is an excellent way for you to grow your customer base and to ultimately help your small business succeed. With that in mind, I thought I'd compile a list of various wa… Read More
2006-06-07 11:16
This blog is completely focused on trying to provide useful information to you as you go about the process of marketing your small business. This time, I wanted to write up a 'marketing for… Read More
2006-06-07 11:16
Sometimes, a well crafted sales proposal is exactly what's needed to bring on board a new client - especially those of the 'dream' variety. However, actually writing a sales proposal can be… Read More
2006-06-07 11:16
Marketing is a key element of any successful business - after all without it, you probably won't have many customers to serve. However, it's quite a difficult area to get to grips with. For… Read More
2006-06-07 11:16
This post is written to offer a handful of effective telemarketing tips that should help you make the most of your next sales campaign. Nowadays especially, telemarketing can be quite challe… Read More
2006-06-07 11:16
Free Newsletter and 21-Page Marketing Automation e-Book: Get it delivered direct to your inbox nowCreating a marketing strategy can be very stressful and time consuming. To make that pr… Read More
2006-06-07 11:16
Free Newsletter and 21-Page Marketing Automation e-Book: Get it delivered direct to your inbox nowDesigning a marketing strategy for your own business.As you will have read in the first… Read More
2006-06-07 11:16
Important apps to power your new sales and marketing strategy.Think of these apps as marketing robots that will work tirelessly, 24/7 for youAn integral part of your success will be careful… Read More
2006-06-07 11:16
Free Newsletter and 21-Page Marketing Automation e-Book: Get it delivered direct to your inbox nowIntroduction.Small business marketing planning can be daunting. If you are like most en… Read More
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