2020-04-09 18:31
Working from home offers many benefits: from overhead cost-cutting to providing improved employee productivity and morale. According to one study, 85 percent of businesses confirm that produ… Read More
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A comic look at social media and new technology and how they influence life, love, and business.
2019-06-12 16:44
https://www.instagram.com/tao_of_frank/Recently, I looked into Instagram as a potential venue for marketing and advertising opportunities. (Did he really just say "recently"? Into a decade o… Read More
2019-05-18 16:17
A screenwriter's take on how to write your book Read More
2019-03-06 19:54
Avoid these questions on your online job app that are too personal and risky or risk losing the best candidates out there to another company.I'm finicky, I'll admit it. My coffee has to have… Read More
2018-11-02 15:46
or "Confessions of a Closet Optimist."Yep, I manifested a real donut. And not one of those generic grocery store brands or vending machine ones that crumble once you crack open the cellophan… Read More
2018-10-12 22:07
Shy, skinny, and so nervous around my crushes I'd break out in hives: high school was not a favorite time in my life. I had my group of close friends, but didn't socialize much, spending my… Read More
2018-07-25 22:18
You're trying to do your job but are getting blocked from the owner who hired you to do so. Now what?Large public corporations and the individually-owned and operated (aka Mom & Pop) eac… Read More
2018-06-20 14:14
You pick up the outfit you're planning to wear from the dry cleaners.You cancel weekend plans so you can instead study up on your prospective employer, its website, and its competitive… Read More
2018-04-21 21:08
For some home-based, the business of energy healing can be both spiritually and monetarily rewarding. Chalk it up to an increasingly digital - yet disconnected - world, but we increasingly… Read More
2018-03-26 04:06
As a business writer, journalist, graphic designer, and digital marketer, I'm often courted by clients looking to get the "most bang for the buck" as the saying goes. Consequently, during th… Read More
2017-12-19 18:35
When you're paid to communicate, keeping silent can be difficult - but sometimes it's the best decision.Did you read what happened in the news today?Actually, it doesn't really matter what d… Read More
2017-09-20 05:28
Segmenting your digital marketing department into buckets? Careful...As reliance upon digital marketing continues to grow, some corporate budgets have completely displaced (rather than suppl… Read More
2017-09-15 07:03
Otto the Texas Dog seen rescuing his kibble after Hurricane Harvey. No shame here.If you've lived in South Florida for any given time, you've endured flooded streets, downed palms, bro… Read More
2017-09-13 06:23
Let's all give Senator Ted Cruz a collective "thank you" for what happened on his Twitter account today. Reportedly, someone was signed into the senator’s official Twitter… Read More
2017-04-28 16:23
It's not always easy to trust someone; trust, like respect, is often earned. In business that trust often comes with great responsibility and at a price. When you assign a task to a subord… Read More
2017-01-23 23:18
Web Retailers would love to somehow tell buyers from shoppers. With predictive analytics, they can.Depending upon the site and the products and services offered, some website visitors will p… Read More
2016-08-15 05:45
Winning an Olympic medal is an amazing achievement by athletes who have dedicated years to win the highest honor in their chosen sport. For businesses, the Top spot on a Google search in th… Read More
2016-08-02 06:06
In Alfred Hitchcock's classic horror film The Birds, a town is paralyzed when birds viciously attack unsuspecting citizens. A remake of sorts is being done online and it's called The Tweets… Read More
2016-07-29 17:26
Watch a millennial's face when their cell phone rings. First, it takes them a second to realize what that sound is. Then you may witness a range of emotions, anywhere from confus… Read More
2016-04-22 17:52
I did a search, clicked a link, and that website I just visited wants to know who I am. And when it asked, I ran. Or least, close the tab and moved on.Though their intent is most likely not… Read More
2016-03-06 00:47
It's that time of year again when your Facebook feed and Twitter roll gets inundated with post after post condemning candidates in one political party or praising those in another.I've poste… Read More
2016-01-18 21:14
I attended a Holiday Party this week. I mean, I think it was a party... This is not an article on the validity of the War on Christmas or the value of replacing the word Christmas… Read More
2016-01-18 21:13
Ready for one last social media prognostication for 2016? (Yes I know it's mid-January 2016, but that's just how I roll. *sunglasses drop in slowly over eyes*)Good, because there are social… Read More
2015-11-17 18:32
It's one of the most debated questions in the social media realm.When tragedy strikes on such a worldwide level as it did this past week, we are all compelled to share what's in our hearts a… Read More
2015-11-17 18:31
Photo: http://www.entrepreneur.com/article/228029Social media best practices is often the topic of my column which is syndicated by several news services and tweeted to millions of readers… Read More
2015-08-10 04:30
Social media lessons we can all learn from the most outspoken, opinionated, yet fascinating Presidential candidate.If you were slapped by a stranger, would you turn and run, restrain them, o… Read More
2015-07-12 17:47
The best way to keep momentum in your company's social media efforts is to become a social media nutritionist and change the way you're consuming content."Eat many small meals throughout… Read More
2015-06-01 16:41
Some people (and businesses) often strive for the mundane and average because it's safer and easier.Before you ask for exemplary efforts from your employees, your team, your managers, your p… Read More
2015-04-27 04:35
There is money to be made in social media. But it's not being made where you'd think -- or at least where I thought. The bulk of the money is being made by companies and individuals selling… Read More
2015-04-26 18:01
Over the years, I've conducted every online and traditional method of business to business (B2B) marketing available, from social media to broadcast media, from telemarketing to network mark… Read More
2015-03-16 04:19
Are emoticons making social media communicating easier or easier to avoid real emotions?How do you feel about emoticons?Well, maybe I should first ask, did you now that those punctuation ma… Read More
2015-03-09 03:32
As part of a clever promotion for the movie "Unfinished Business" with Vince Vaughn and Dave Franco (pictured above), the stars were Photoshopped into some iStockphotos of "realistic busine… Read More
2015-03-02 00:32
Full disclosure: Every thing I've written has had at least one comma or apostrophe out of place...Maybe a letter or word omitted in haste when meeting a tight deadline. I'm not proud of the… Read More
2015-02-23 14:53
When I write, I try to do it clearly using words and thoughts which may impress, but my intent is always to enlighten. As a screenwriter, I write what moves me and what I feel will move ot… Read More
2015-02-15 19:28
Good news: you created a company page on Facebook for your new business! Bad news? The novelty is gone. Nobody cares anymore. No really. Well I certainly don't, and not because I'm a… Read More
2015-02-09 16:29
I'd bet you can recite your parents home number as fast as your own cell number, but many don't know their spouse's or significant others cell number because it's programmed into their phon… Read More
2015-02-02 05:24
Everyone except writers hate writing. Correction: everyone - especially writers - hate writing. It's an arduous process. We often do it, well frankly, because often we can't find anything e… Read More
2015-01-26 14:20
New England. Seattle. What a game that was! Yes I said was. No, this article wasn't posted a week early. It's in fact timed perfectly because it's not about the big game, it's about the so… Read More
2015-01-20 12:12
Many people devoted some of this weekend to updating their resume and look for a new job.Back in prehistoric times, when resumés were printed on paper (Admit it my fellow dinosaurs.Yo… Read More
2015-01-12 13:57
Yes, I know she's "not like the others."Yes I know he's cute, kind, smart, and smiles like he can read your mind.But...There's often no better way to find a compatible match than at the offi… Read More
2015-01-05 14:19
If your career path has taken extreme detours, will an accurate and honest LinkedIn profile actually hurt your career instead of help it?As much as people like those "3 Reasons Why.." and "T… Read More
2014-12-30 14:06
New Year's Resolutions are most often pledges to rid our lives from nasty or unhealthy habits. A resolution is made when we choose to resolve a situation. As I started to make my list, I… Read More
2014-12-05 17:47
All ready for the holiday party: Ugly sweater? Check. Christmas tree tie with flashing lights? Check. Inappropriate behavior? Check. Wait. What?All one needs to do is watch an episode of… Read More
2014-11-23 22:54
For retail businesses, now starts the biggest time of the year. In fact, many retail chains report doing about 90% of their sales from now through the New Year. But for the rest of us, the… Read More
2014-11-17 15:28
I've been thinking about an article on the importance of spontaneity or perhaps indecisiveness? I'll write it when I have more time, maybe. Instead, I'll point the mic towards business. I'… Read More
2014-11-10 19:39
I know you're busy...Maybe you're one of the "lucky" ones who got to keep their job after the recession hit and now get the "privilege" of also doing the work of the three others in your dep… Read More
2006-06-07 11:16
Have you made a post, shared a photo, or commented on one of your social networks that you later regretted?If you answered, "no," then you're doing it wrong. It means you're not posting enou… Read More
2006-06-07 11:16
If your company hasn't gotten the results you expected from your social networking, it probably never will.I'm a social media strategist and consultant, write a syndicated column on social m… Read More
2006-06-07 11:16
To paraphrase a popular fictional beer spokesman, "I'm not always receiving a call on my cell phone, but when I do, someone else is trying to buzz in." Why is it that more than one per… Read More
2006-06-07 11:16
Like most of you, my resolutions this year involve healthy self-improvements. Starting with food: I will try to eat less of the bad stuff and more of the good stuff. I don't believe in cutti… Read More
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