2023-12-13 11:23
The road to success is lined with the headstones of businesses that couldn’t adapt to the next stage of the technology adoption life cycle.
When a new form of tech debuts, there… Read More
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State Of Digital: Collaborating, Connecting, Shari Blog
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State Of Digital Is A Collaborative Digital Marketing Knowledge Platform, Connecting and Sharing Through Blogs, Whitepapers, Webinars and Events.
2023-11-28 11:35
In our first podcast with Daniel Priestley, we looked at his five step framework for becoming a Key Person of Influence (KPI). While becoming a KPI is all about how to position you or your c… Read More
2023-11-14 10:29
If Silicon Valley Bank’s CEO had been more vocal on social media, the bank might not have collapsed.
In March 2023, they sent out a covert request for additional capital. Conversations… Read More
2023-10-31 09:50
Generative AI is great for customer targeting, personalisation, and campaign optimisation. But it’s not a magic marketing fix-all. From copywriting to research panels, there are many t… Read More
2023-10-17 07:41
Right now, every marketer is being told to ‘do more with less’. In other words, they need to optimise; to get better results out of what they’re already doing. And someone… Read More
2023-10-13 08:59
So, you’ve got a business that’s ready to go big online. You’ve polished your website, nailed your SEO, and you even have a killer product or service that should practicall… Read More
2023-09-25 19:40
If you’re sick of hearing about AI, it’s likely because of one of the following things:
LinkedIn grifters banging on about how they used it to allegedly quintuple their turnover… Read More
2023-03-20 11:09
Everything is information – that was the key outtake we gained from attending futurist Amy Webb’s Emerging Tech Trend Report keynote at SXSW in Austin, Texas (10-19 March 2023)… Read More
2023-03-13 20:40
In a recent podcast with VMware’s VP Marketing, John Watton, we were talking about channel strategy and the importance of partnering with other organisations if your product on its own… Read More
2023-02-23 18:49
The world’s abuzz with the power of AI. ChatGPT has really captured the public’s imagination – with good reason. But yesterday Reuters ran a story in which OpenAI’s C… Read More
2022-11-25 18:29
The top 10 international Pay Per Click Industry News from November 11 to 25, 2022, commented live by Gianpaolo Lorusso, the founder of ADworld Experience (Europe’s Largest PPC Only eve… Read More
2022-10-05 11:46
While some businesses seem to find social media a doddle, others struggle. Many consumer businesses have found that social media allows a very personal kind of brand experience that is more… Read More
2022-08-10 11:18
To quote former prime minister Harold Macmillan, the ‘winds of change’ are blowing through the worlds of SEO and content writing.
Whereas previously, writers could work the syste… Read More
2022-08-08 22:34
We are in a competitive business world, and digital transformation is the foremost strategic priority for businesses. To stand out in our digital world, we need to grab the audience’s… Read More
2022-04-28 13:37
CRM mistakes can be expensive. So, it’s worth noting that in the world of CRM (just as with everything else in the world), the times they are a-changin’.
As just one example, if… Read More
2020-12-01 10:24
Every now and then, a subject comes up which seems to dominate the world of SEO and, while it may not generate Trump-style headlines, it’ll be the talk of the town for marketers. One s… Read More
2020-11-26 10:00
The digital era is constantly evolving in response to changes in consumer behavior and new trends, especially since the start of the Coronavirus. With the chaos this has brought, businesses… Read More
2020-11-25 10:00
If you find yourself thinking that you’ve exhausted all the options regarding content for SEO, or that your strategy is feeling a bit stale, you might benefit from taking a step back t… Read More
2020-11-24 15:09
There are a lot of considerations to make when you are choosing a new platform for your website. How much will it cost? Does it allow us to publish the content we want to publish? Is it suit… Read More
2020-11-18 10:15
Link building is a must for serious SEO specialists and helps to build your business quickly and with good results. There are tons of tools that let you do just that. But there’s one… Read More
2020-11-04 13:10
If it weren’t for topics like Covid and lockdown vying for our attention, it’s highly likely that the SEO community’s buzzword of 2020 would have been Core Web Vitals.
As a… Read More
![Digital Marketing In A VUCA World [REPORT]](https://cdn.blogarama.com/images/posts_thumbs_site_id/2495/249491-122716080.w320.jpg "Digital Marketing In A VUCA World [REPORT]")
2020-10-29 09:30
We live in increasingly uncertain times and work in a complex industry.
COVID-19 made it clear that we live in a volatile, unstable, complex and ambiguous world, as it struck digital marketi… Read More
2020-10-27 10:50
Satisfying search intent is the main goal of Google. But the search engine is getting more sophisticated. It changes algorithms and become more strict at measuring how well webpages match us… Read More
2020-10-20 10:22
Since I started my career in digital marketing nearly ten years ago, starting out as intern building links and guest blogging (because that’s what we did back then) In that time, I&rsq&hell…Read More
2020-10-14 14:42
The world of ecommerce has always been set to experience growth and expansion. What no one could have predicted is the speed at which this would be happening in 2020.
When the world is force… Read More
2020-10-07 11:59
For non-profit organisations looking to reach new audiences, Google grants non-profit advertisers up to $10,000 per month to help their cause. This works out to a daily spend of $333 (based… Read More
2020-10-06 11:04
One of the first steps that you should take when you’re looking to outsource content is to figure out what content topics you’re going to cover.
If you’re having trouble le… Read More
2020-10-01 10:30
There has been a lot of budget-scrapping over the past few months. A global economic crisis will do that. Businesses are fighting to keep going and as such marketing has and will continue to… Read More
2020-09-30 10:30
Long story short, Google wants to see great content! But if you’re looking for a more detailed understanding of E-A-T and how best to optimise for it, keep on reading.
What is E-A-T?
E… Read More
2020-09-29 10:00
I’ve worked in SEO for nearly 8 years and my greatest passion is still writing. This is pretty handy too, given the importance of great content to successful SEO.
Reflecting back, I wa… Read More
2020-09-03 14:54
Podcasting has been growing at a rapid rate for many years now. More and more people are choosing it as both a method of entertainment and to consume news and information. With global lockdo… Read More
2020-08-27 15:41
SEO 101 says the best answers finish top of search results. Search engines need to surface the most relevant content in response to users’ queries. That’s how they increase their… Read More
2020-08-13 10:21
Finding a marketing agency to outsource your tasks can be a smart move for your company. This is especially true if you’re running a small business with few employees onboard, making i… Read More
2020-08-12 13:21
PR has traditionally been a discipline focused on raising brand awareness and reach, based on a model of measuring Advertising Value Equivalent (AVE), column inches to prove return on invest… Read More
2020-08-06 11:00
When reporting on SEO success it seems to be common practice to include every metric possible as a KPI in the hope that some of the numbers will look good.
Whether you are measuring KPIs bec… Read More
2020-08-04 12:07
Marketers can sometimes feel hard done by journalists. Whilst it can be demoralising at times getting the media to cover your content – particularly when they hold a lot of the cards … Read More
2020-07-28 12:22
Once upon a time there was a brand whose marketing manager said ‘we don’t need SEO – it’s just a load of keywords!’ Although I won’t name the brand, I can… Read More
2020-07-15 11:15
For office-based digital marketing agencies, one of the biggest impacts of the Covid-19 crisis was team collaboration – specifically when it comes to ideating content campaigns. While… Read More
2020-07-01 15:14
Do you remember the scare a few months ago?
That huge cut had everyone fearing for their affiliate business.
Then the suspensions started.
And people started seeing drops in traffic.
But t… Read More
2020-06-24 11:59
Starting in 2021, SEO is becoming more focused on UX than ever before with the introduction of Google’s Page Experience Update.
As you know, Google’s mission is to constantly fin… Read More
2020-06-23 14:30
Did the title feel like clickbait? It did to me as I wrote it, but let’s lay our cards on the table from the offset. I’m not disputing that businesses need social media. They do… Read More
2020-06-17 11:59
With the news agenda reporting on the up-to-the-minute Covid-19 stories, it can seem like there isn’t any space for other news.
With planned campaigns, news announcements, and ma… Read More
2020-06-16 12:05
When we talk about using SEO to grow a business it is usually with traffic and conversions in mind. Organic search optimisation brings new visitors to your website who might buy your product… Read More
2020-06-10 10:59
Content syndication is where online news sites, magazines and blogs republish similar content across a range of websites. This, understandably, can cause panic among content marketers, SEOs… Read More
2020-06-09 10:30
Fostering an environment of trust, efficiency and high standards is a challenge that those in content teams need to embrace and find solutions to. From leadership to team members, agencies t… Read More
2020-06-04 10:26
The percentage of marketers with a documented marketing strategy continues to rise year on year, reaching nearly 70% this year compared to just 62% two years ago.
And, while 84% of companies… Read More
2020-05-20 13:44
The world has been hit by a pandemic. Highstreets are closed down and every business in the world has had to quickly adapt to remote working and online trading to avoid becoming a sinking sh… Read More
2020-05-07 10:04
If you have a website then you probably already know that, in order for it to take flight, you need some really strong landing pages. Studies show that between 10 and 15 is the optimum numbe… Read More
2020-04-29 11:59
We rely on Google Analytics to prove our worth as marketers. We use it to identify problems and trends. It’s the way we measure progress. It’s also often wrong.
Google Analytics… Read More
2020-04-28 11:29
Digital is an essential channel in any business’s performance – now more than ever before – and within these unprecedented times we’re all facing at present, every bu… Read More
2020-04-24 09:52
The recently constituted Paid Search Association is dedicated to advancing the Pay Per Click industry by encouraging communication, learning, collaboration, diversity and high ethical and bu… Read More
2020-04-22 11:00
It has “only” been 3 weeks since the UK was on lockdown, but it has been longer for other countries such as France, Spain and Italy. Spain’s state of emergency was declared… Read More
2020-04-21 10:20
In this current climate, the decision around how to communicate to the press or customers isn’t the most straight forward. COVID-19 has shocked us all, and even for the most prepared o… Read More
2020-04-14 10:00
I’ve worked for digital agencies for nearly 7 years. During this time, I’ve encountered many potential sticking points and spoken with countless other people in digital agency ro… Read More
2020-04-10 09:26
Companies are weathering an unprecedented marketing storm at the moment, plus consumers are looking for new, and changing support from businesses.
When social and economic environments fluct… Read More
2020-04-08 11:17
When it comes to running a successful content marketing operation, a content calendar is one of the first things you’ll want to figure out.
It’s an obvious thing to focus on: by… Read More
2020-04-02 13:12
Strategic content creation is a constant challenge for bloggers. The quantity of articles matters (don’t try to tell me otherwise), the quality does as well, and, most of all, it&rsquo&hell…Read More
2020-03-31 13:09
Today, many brands and agencies around the globe are undergoing a major business transformation. Remote working is increasing, as more and more organizations ask their employees to stay at h… Read More
2020-03-26 10:14
If your brand is looking to enhance its execution and delivery, agile marketing might be the answer you’ve been looking for. Agile marketing can help pull your business out of the rut… Read More
2020-03-25 14:03
One of the most regular challenges I face in my day-to-day job is overcoming clients’ cautiousness when it comes to selecting new campaign ideas.
Whatever the budget or scale, cr… Read More
2020-03-12 10:30
Firstly, don’t worry, I’m not about to wax lyrical about how my agency is better than yours and everyone should take a leaf out of this book. Every business is different and that… Read More
2020-03-11 11:59
International Digital PR Link-building is overseen in international SEO strategies but is a key differentiator to a brand’s global digital marketing strategy. The demand for SEO and li… Read More
2020-03-04 11:48
From new algorithms to legislative updates, there’s no denying that digital marketing is a fast-paced industry. Navigating these turbulent, unending waves of change is a challenge for… Read More
2020-02-27 11:14
Digital PR has grown in recent years from ‘nice idea’ to ‘buzz word’ to fully fledged, integral element of any SEO campaign.
While Google’s ability to understan… Read More
2020-02-26 10:00
It stands to reason that with consumers becoming more digitally savvy, the way that we market our brands needs to step up too. This combined with Google algorithm updates and an ongoing figh… Read More
2020-02-25 10:10
There was a time when a website was a static creature, created only to showcase products or services and nudge visitors towards getting in touch.
Fast forward a few short years and ou… Read More
![Marketing On Amazon In 2020 [Report]](https://cdn.blogarama.com/images/posts_thumbs_site_id/2495/249491-646219003.w320.jpg "Marketing On Amazon In 2020 [Report]")
2020-02-21 10:57
Amazon is currently the most dominant ecommerce platform in most of the world. For many manufacturers and resellers, success on Amazon can make their business – and, conversely, failur… Read More
2020-02-20 09:49
You have an amazing idea for the perfect outreach campaign. You just know it’s going to fly. The backlinks will come flooding in. You just need sign-off from the boss.
She says no.
The… Read More
2020-02-19 11:53
I mean to do this every year, and every year something comes up that stops me – but the back end of 2019 was kind enough to leave me with a few hours to work out a way to save time wit… Read More
2020-02-18 10:15
You’re never going to get every link building campaign right. Equally, when you do hit the jackpot, it’s still unlikely that you’ll have covered every possible angle you co… Read More
2020-02-13 11:50
As a content marketer, writer, editor—any creative role, really—you want to be spending your time and energy being creative.
You probably don’t want to spend time (at least… Read More
2020-02-12 11:59
As a quick way to get in front of potential customers, Google Ads can be a worthwhile choice for many businesses. However, an increasingly common complaint from many businesses appears to be… Read More
2020-02-11 10:30
Mobile devices have become an integral part of our daily lives—and they’re not going anywhere. We’ve all become accustomed to consuming content wherever we are and whenever… Read More
2020-02-05 11:59
Last year more than ever Google has introduced significant changes in the way its search engine works, changes that are probably like to redefine on the long term the relationship of “… Read More
2020-02-05 09:36
What is UGC
User Generated content (UGC) is exactly that; content that is added to your site but is generated by users rather than the site owner or teams that work on the website.
UGC comes… Read More
2020-01-29 15:00
We released the program of the largest PPC event in Europe (the largest in the world based only on real campaigns’ case stories). ADworld Experience will be, as announced, on April 23… Read More
2020-01-29 11:59
Acquiring new customers is the most important marketing goal you can have. That’s what you’d think based on the way a lot of people approach marketing.
But is that the correct ap… Read More
2020-01-28 13:19
The Wolfgang Digital 2020 Benchmark KPI Study is now live. In this study, Wolfgang have mined a third of a billion euro tranche of data from the globe’s e-commerce activity. We’v… Read More
2020-01-23 14:00
We reviewed many predictions made in 2016. Change is the only certainty that 2020 will bring. But these brave SEOs have got their crystal balls out again and have given us their t… Read More
2020-01-22 10:26
What we thought the SEO World in 2020 would look like back in 2016
Back in autumn of 2016, the Authoritas team lead by David Bain our former Head of SEO decided to survey and interview leadi… Read More
2020-01-15 11:59
Google announced that from March 2020, they will be introducing two new link attributes and making a big change to nofollow links. As we get up to speed on what this means, one aspect that i… Read More
2019-12-23 15:51
Keeping up with the latest trends in digital marketing can sometimes feel like an impossible task. The minute you get to grips with one trend, along comes another acronym to add to the mix… Read More
2019-12-17 10:30
Tools are a vital part of a Marketer’s arsenal, the SEO industry – in particular – is pretty nuts about tools. For the last two years, I’ve focused more on the effect… Read More
2019-12-12 13:13
Building a great team might start with hiring for the right mix of hard and soft skills, but it doesn’t end there. The more you invest in your employees, the more they will invest in t… Read More
2019-12-10 10:30
Not all businesses have the luxury or budget for an agency or freelancer to work with them on their website content, user experience mapping or understanding each page’s goal. Every pa… Read More
2019-12-05 11:00
Many people talk about how Digital PR, and in particular the link acquisition side of it, is continuously getting harder. So instead of just relying on ‘gut feel’ for what will w… Read More
2019-12-04 11:39
What Is The Lead Form Ad Extension?
As the name would suggest, it is an extension which allow users to click on your ad and submit their details without having to visit your website. Lead Fo… Read More
2019-12-03 10:30
Most small businesses owners are hit with the same problem: a lack of time and resources. Since many small businesses don’t have the same kind of resources as big corporations, social… Read More
2019-11-28 14:03
Starting a new SEO campaign that will generate ROI requires a good knowledge of the website, its industry and goals. So what do you do when you are working on a brand that’s new… Read More
2019-11-27 11:58
High-quality content marketing will always be in demand, and good content can hit every stage of the sales funnel. Whilst many in-house teams have invested in their content marketing capabil… Read More
2019-11-26 10:45
In a busy digital agency, life can be demanding, exciting and stressful. To be creative within that environment is not always easy; so anything you can do to improve conditions and encourage… Read More
2019-11-20 11:59
While digital marketing roles can be wildly different in their day-to-day work (I write thousands of words each week while you may be building mountains of links or running ads with thousand… Read More
2019-11-19 13:55
Since Google’s recent announcement, the question everyone is asking is: “How can I optimize for BERT?”
If you haven’t read another article on the subject yet, the sho… Read More
2019-11-18 17:15
True 1:1 personalization — where content is personalized to each visitor of a website or portal — remains the Holy Grail of B2B marketing. However, much like its mythical counter… Read More
2019-11-18 10:00
Marketing used to be really simple, right? All you needed to do was send out some leaflets and pay for a bit of advertising (in the 1980s, SEO was an ad in the Yellow Pages). The… Read More
2019-11-15 06:38
The home page repeatedly presents marketers with the greatest untapped performance enhancement opportunities for website marketing.
Yet systematically home pages are being under-prioritized… Read More
2019-11-13 10:39
Have you ever wanted to track traffic to a website and monitor its behaviour but been unable to distinguish exactly which platform or campaign the traffic came from in Analytics? If so, you… Read More
2019-11-12 00:00
Dwell time has been a topic of discussion within SEO for some time. It one of those unknown factors, along with CTR%, bounce rates, and average time on page. Google has the data, yet, is it… Read More
2019-11-11 00:00
I bet you feel happy when you go into a business and they offer free wi-fi. Surely you want your customers to feel that way too.
Nobody likes having to eat into their monthly data allowance… Read More
2019-11-07 10:24
Website redesigns can become make or break moments for any in-house marketing team or external delivery agency.
Many websites re-launches fail to meet stakeholder expectations or destroy har… Read More
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