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The aim is to be relevant to SME businesses and to not be purely legally focused, as there are already many excellent Intellectual Property blogs that write about the law for experts in the field.
2023-10-27 09:18
Last week’s newsletter How to avoid the biggest brand management mistakes, highlighted that the role of our business name and signs like logos, taglines, characters, or sounds is… Read More
2023-10-05 09:38
I would love to send you a signed copy of Brand Tuned, the new rules of branding, strategy and intellectual property if you’re UK based and are: EITHER: A… Read More
2023-06-19 09:29
Tesco made a big mistake when it launched its innovative loyalty card scheme under a name it could not own. The company tried in vain to register Clubcard as a trademark. Unless a business h… Read More
2023-06-19 09:24
Tesco probably didn’t initially realise the wider ramifications of using the Clubcard name, so may have been satisfied with its advertising agency. However, clients who are initially s… Read More
2023-06-19 09:18
As a law firm owner I regularly hear about the problems businesses experience around IP. While their individual circumstances vary hugely, the IP mistakes they make are common and easily avo… Read More
2023-06-19 09:11
Last week I mentioned that Tesco lost the benefit of its million-pound marketing spend because it used the Clubcard name instead of a stronger name like Tescocard. If you missed it you can r… Read More
2022-05-10 10:45
It’s well known that the failure rate of small businesses is extremely high. Entrepreneur.com rates people’s chances of surviving in business beyond 5 years at 50/50, while the c… Read More
2022-03-23 17:35
Understanding the legal rules around names is important because they’re the single most valuable intellectual property asset a successful business builds. ‌  ‌ ‌ &z&hell…Read More
2021-11-17 14:50
As trademarks give their owners a monopoly right to identify their products or services an important caveat about them is that they must be distinctive. A generic identifier such as the colo… Read More
2021-11-03 15:25
Colour Trade Marks The difficulty with colour as a brand identifier is that there is no interim legal protection available to rely on as you build up recognition. You may remember from a pre… Read More
World IP Day 2021 – Focus On IP And SMEs
2021-04-23 00:19
World IP day is on April 26. Every year the IP industry, led by the World Intellectual Property Office (WIPO) celebrates the day by raising awareness of the vital role IP rights in innovatio… Read More
Branding – Uniqueness And Fame
2021-03-15 08:11
There are two drivers of brand asset strength: uniqueness and fame. For example, when you see the swoosh logo of the Nike brand you know it represents Nike even though it may be featured on… Read More
Understanding Entrepreneurial Skills
2021-02-26 12:35
In today’s day and age, this digital revolution that we’re going through, what we find is there’s uncertainty all across the organization. And so everybody needs entreprene… Read More
Brand Strategy -Post Byron Sharp
2021-02-07 17:07
There is a saying, reportedly Chinese in origin: May you live in interesting times. This is said ironically and almost as a curse because ‘uninteresting times’, of peace and tran… Read More
Distinctive Brand Assets
2020-12-11 15:14
Intangibles such as the distinctive assets that you create for your brand identity, or during promotional campaigns are important to being noticed and remembered by buyers. Daniel Kahneman… Read More
Branding – In Search Of A Visual Hammer
2020-12-04 17:03
After I wrote Legally Branded I remained deeply interested in brands and branding. I read a lot about the subject and after reading Visual Hammer – Nail your Brand into the Mind with t… Read More
Brexit And Trademarks
2020-11-30 16:46
The transition period allowed for by the EU Withdrawal Bill ends on 31 December 2020 so that on 1 January 2021 the UK will no longer be part of the EU. The impact of Brexit will soon be felt… Read More
Non-Conventional Trademarks
2020-11-06 16:53
Non-conventional trademarks offer a way to protect the look and feel of a brand. Although individual components of a brand, such as its colour can be difficult to protect, something I will d… Read More
How To Consider What Your Purpose Is
2020-10-04 21:40
Business has changed radically since 1962 when Milton Freidman wrote in Capitalism and Freedom, that there is “one and only one social responsibility of business – to us… Read More
Branding Services – Two Noteworthy Issues
2020-09-13 12:18
Having spent the last few years immersing myself in books about brands and branding, listening to podcasts and audiobooks, writing and broadcasting on the subject, and offering introductor… Read More
Branding – The Terminology
2020-09-10 12:13
A brand is about a lot more than just about how it looks. “Brand” can be an important business tool if used well. Yet “brand” and “branding” are terms tha… Read More
Promoting Your Brand
2020-08-07 17:37
In my blog Should you Develop Your Personal Brand? I argued that it is indeed very important to do so, and that it’s not enough to just focus on building the business brand. The world… Read More
Building A Business To Exit
2020-07-31 19:03
People often have a vague idea that they will grow their business and sell it one day, or perhaps they start out with a specific plan to exit within 5 or 6 years. This is rarely thought thro… Read More
Licensing Agreements
2020-07-19 19:41
If there is any type of agreement that should not be grabbed online and used it’s a licensing agreement. A while back I came across someone who had used an agreement that was appropria… Read More
Top 3 Most Common Naming Mistakes
2020-07-03 16:51
Although Interbrand’s ‘10 most common naming mistakes’ article is featured by Google as a top resource, it is more about getting the reader to think that naming is too diff… Read More
How To Start A Podcast For Your Business
2020-05-22 16:19
Podcasting is the next marketing frontier. The shift to mobile and people’s lack of time are two reasons why podcasts are increasingly popular. We may all be too busy to sit down to re… Read More
Should You Develop Your Personal Brand?
2020-05-08 19:22
We usually associate brands with companies and products – particularly with big household names like Apple or Microsoft Word. But nowadays, anything can be a brand. Even as an individu… Read More
How To Design Your Brand
2020-04-17 17:52
The silo approach to branding whereby creatives produce brand designs and names without any reference to Intellectual Property lawyers, while IP lawyers protect IP that they’ve had par… Read More
HUGO BOSS Vs BOSS BREWING
2020-03-08 16:28
Hugo Boss created quite a storm with its latest trademark challenge. Apparently the designers, sent a cease-and-desist letter to a multi-award winning Welsh brewery based in Swansea, Bo… Read More
Exciting News At Azrights
2020-02-27 16:23
For some time I’ve been looking forward to the regulatory changes in the solicitors market that were finally introduced in November 2019. The new regulations support solicitors to prov… Read More
Design Your Business Brand
2019-11-08 18:14
As Steve Jobs noted, design is a funny word. Some people think design means how it looks. But of course, if you dig deeper, it’s really how it works. Designing your business brand, met… Read More

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