2024-04-19 12:30
April is National Stress Awareness Month, and why not? It not only spans April 15—the tax filing deadline in the U.S.—but for most states, it also includes tax liberation d… Read More
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Audit Your Website With Chrome Devtools: Lighthouse Blog
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When you’re focused on increasing traffic via a higher organic page rank, your website’s speed, performance, and the user experience (UX) are just as important as the content on your page.
2024-03-29 12:00
Keeping up with the latest vocabulary can overwhelm even leaders in B2B technology. Acronyms and other jargon dominate the conversations around emerging innovations.
Maybe you’r… Read More
2024-02-27 22:04
Many small and medium-sized businesses see the business-to-consumer (B2C) marketplace as their main marketing battleground because they know that individual consumers make up their lar… Read More
2024-02-20 19:19
In this year's Super Bowl game the annual crop of top-dollar advertising once again included B2B marketing, as has been a continuing trend. From a long-term AWS partnership with the NF… Read More
2024-01-26 13:00
The writings of William Shakespeare have inspired audiences for centuries with their compelling stories, complex characters, poetic language, and insights into the human experience. Wh… Read More
2024-01-05 13:15
Shakespeare and today’s top marketers have more in common than meets the eye. Both are necessarily masters of language, psychology, and storytelling, and it turns out that connec… Read More
2023-12-15 13:00
"And now... the end is here..."
Oh, pardon me, just doing my best (worst) Sinatra. But it really is the end. The end of another year in the MarketReach blog. Those who've been with us… Read More
2023-12-01 13:00
We’ve previously presented some of the dos and don’ts of MDF program implementation—along with a brief guide on how to best plan your MDF spend initiatives. So, now t… Read More
2023-11-17 13:00
Remember when AI was new and exciting? It was only November 30, 2022, that ChatGPT launched! In that time, we’ve heard stories of how AI was either going to destroy our world or… Read More
2023-11-03 12:00
So, you’ve been assigned market development funds (MDF) from one of your alliance partners, and now you’re trying to determine how you should spend these co-marketing funds… Read More
2023-10-27 13:00
Trends come and go, but there are some B2B technology marketing methods that have been around for a long time, have improved, and are the most likely to continue being valuable. By und… Read More
2023-10-06 12:00
If you’re one of the thousands of companies with access to market development funds (MDF) offered by vendor partners to assist your marketing and sales initiatives, you’re… Read More
2023-09-15 12:00
Your friendly neighborhood video guy, JB, is here again to dive into the process of creating an awesome marketing video. Let’s go over some key things we think about as an agency… Read More
2023-08-25 12:52
Hello, fellow humans! Remember me? I’m JB, your friendly neighborhood video guy. Since I’ve invested so much time and money (and blood and sweat and tears) into making vide… Read More
2023-07-17 19:06
Hello, fellow humans! Remember me? I’m JB, your friendly neighborhood video guy. Since I’ve invested so much time and money (and blood and sweat and tears) into making vide… Read More
2023-06-30 12:00
It’s a question many clients ask. Of the many different video animation styles that are available, which one will work best for you and your project? Read More
2023-06-16 12:30
Video: The king of content Read More
2023-05-26 12:00
One of the more interesting (but no less terrifying) developments in 2023 has been the popularity of artificial intelligence (AI) writing tools. Some options are available free online… Read More
2023-05-04 12:00
Yup, I'm a geek. The backdrop of my office, for all those video-call meetings, usually looks a little more like a well-curated comic book store than a workplace. Among the creative-foc… Read More
2023-04-28 12:15
So, it all started when my husband and I bought tickets for our oldest son, Beauwin, to the 2023 Winter Classic to see the Boston Bruins and Pittsburgh Penguins face off at Fenway Park… Read More
2023-04-21 12:30
Collaboration is an essential part of the design process. It encourages the sharing of ideas, feedback, and resources, which leads to better designs. When done effectively, collaborati… Read More
2023-03-03 13:30
When it comes to the most expensive live television ads of the year, one Sunday in February serves as a showcase for the best and worst ways in which brands—mostly consumer-orien… Read More
2023-02-10 13:00
Is your content marketing getting the results you want? If not, you might be missing something. Ask yourself these questions: Read More
2023-01-25 16:13
Did you ever set up a lemonade stand as a kid? If not, you’ve certainly seen them. There’s always a paper sign that says something like, “Lemonade 50¢.” Th… Read More
2022-12-30 14:00
Last year, we kicked off a new blog feature to wrap things up in our blog-universe as the calendar begins to flip to a new year. Little did we know, some outside forces had been acting… Read More
2022-12-09 13:00
If you are conscious, you spend a lot of time referring to time. You may not realize it because time-based terminology is so weaved into our language and daily schedules Read More
2022-11-18 13:00
Legacy terms are alive and well, even in our tech-centered world, but sometimes those words derail us from the productive focus needed to make great work happen. Does “the fold&r… Read More
2022-10-07 12:00
On its 1492 expedition with Christopher Columbus, the Santa Maria wrecked on a reef off the coast of northern Haiti. This would require 39 of the men to stay behind while Columbus took… Read More
2022-09-16 12:00
(A version of this blog has previously appeared on Agency Spotter Marketing Matters.)
“Houston, we have a problem.”
If you know the story of the Apollo 13 near… Read More
2022-08-26 12:00
In a previous blog, I provided tips for overcoming writer’s block and building your first draft. In this blog, I provide some strategies to help you get from that first draft to… Read More
2022-08-08 15:26
(A version of this blog has previously appeared on B2BMarketing.net.)
When we think of marketing partners, we most often think of channel partners (resellers) or strategic alliance pa… Read More
2022-08-03 13:30
(Updated. Originally published February 2014.)
Awareness focused marketing campaigns are more effective if your products or solutions are prone to immediate, almost impulse-like purch… Read More
2022-07-15 12:00
You’ve heard the old axiom: “Speed, price, quality—pick two.” People call it “the unattainable triangle” and “the iron triangle.” Whatev… Read More
2022-06-24 12:30
Writing anything inevitably begins with throwing a headful of ideas at a blank page. Physiologically speaking, the process of writing is extremely taxing on the brain, so if you find w… Read More
2022-06-03 13:30
Transforming digits
Business and technology—and especially technologies for business—move fast. For the past decade, “digital transformation” has been all the… Read More
2022-05-13 20:10
If writing is an essential element of your job, you’ve probably put at least some effort into becoming better at it. There are numerous books and courses out there to help you co… Read More
2022-04-18 18:30
So-called “inside baseball” can be concise but not clear.
Jargon is terminology that is not understood outside of a specific group. It gets a lot of flak in clear-writi… Read More
2022-03-18 12:00
(A version of this blog has previously appeared on B2BMarketing.net.)
Alliance partner managers and other partner marketing professionals are often faced with creating joint sales… Read More
2022-02-25 13:00
(A version of this blog has previously appeared on B2BMarketing.net.) Read More
2022-02-04 17:27
When two organizations agree to market and sell a solution together, they bring different viewpoints, cultures, and values to the table. Partners may find they have differing stance… Read More
2022-01-14 13:00
Within companies and corporations of all sizes, major goals are only achieved when there is alignment between the executive-level goals and the departmental-level goals set by indiv… Read More
2021-12-22 13:00
It's that time of year. Nearly everyone in every corner of the Internet is firing off their top 20, top 10, top 5, and every other annual superlative list one can imagine. This annu… Read More
2021-12-10 17:00
The effort to gain traction at elevated organizational levels within customers—and reach higher-level prospects than have been traditional in the past—is what we call… Read More
2021-11-19 11:00
The classic joke goes something like this: Read More
2021-11-05 13:57
As we’ve covered here previously on our blog, proofreading helps ensure the quality of your marketing materials. But proofreading in the B2B technology marketing industry is d… Read More
2021-11-01 11:00
NASHUA, N.H., November 1, 2021—MarketReach, Inc. (mreach.com), a provider of creative and strategic marketing services for B2B technology companies, has announced that it once… Read More
2021-10-08 11:30
Relationship selling isn’t just about having a friendly demeanor with your client—though that’s quite important. In relationship selling, the seller goes from just… Read More
2021-09-17 11:00
Graphics files come in many different file formats. These nine are probably the most common ones you will come across Read More
2021-08-27 11:00
Great videos begin with a great story.
Losing ourselves in a good story seems to be part of our human DNA. For thousands of years—since cave dwellers painted colorful storyli… Read More
2021-08-16 18:33
NASHUA, N.H., August 16, 2021—MarketReach, Inc. (mreach.com), a provider of creative and strategic marketing services for B2B technology companies, has won thirteen awards so far this… Read More
2021-08-06 13:00
In marketing, keeping an active presence across all the different digital channels is essential for getting your company’s message out to the world. Doing this often requires… Read More
2021-07-16 11:00
In the not-so-distant past, practically all content produced for the B2B tech industry was printed on paper and updated quarterly or yearly. Typically written by product managers an… Read More
2021-06-25 14:47
Understanding the difference between raster and vector graphic file types can make the difference between your brand assets looking clean and crisp or jagged and fuzzy. Consider thi… Read More
2021-06-24 18:04
NASHUA, N.H., June 23, 2021 — MarketReach, Inc. (mreach.com), a provider of creative services for leading technology companies, announced today that Cheryl Chapman won a Globe… Read More
2021-06-10 19:46
NASHUA, N.H., June 9, 2021 — MarketReach, Inc., a provider of creative services for leading technology companies, has been recognized as one of the top 35 B2B marketers in the United S… Read More
2021-06-04 13:00
Let’s face it. Nobody wants to read your emails Read More
2021-05-14 18:42
Our design team is different. I’m not just saying it. In more than 20 years on the creative side of business, I’ve worked with designers across a number of different ind… Read More
2021-04-23 14:09
Keeping up with design-speak can be challenging, especially for non-designers. Trendy terms come and go, but there’s a solid base of essential terms that will improve your communicatio… Read More
2021-04-02 12:29
Reason 1: 2020 was a game changer for video adoption.
After a year of lockdowns and quarantines that eliminated trade shows and business conferences, companies and other organizati… Read More
2021-03-08 19:42
You hear it all the time in service industries: “I need that ASAP!” or the more polite, “Could I get that ASAP?” Read More
2021-02-10 16:07
At MarketReach, we do a lot of work for big brands, and we see their marketing materials in a lot of stages of development. An average day is filled with messages and visuals from o… Read More
2021-01-14 16:00
Good editing is invisible. Bad editing is painfully obvious—usually because the editor has, instead of clarifying the author’s intent, attempted to rewrite in the editor… Read More
2020-12-18 21:02
If you've never marked up a PDF in Adobe Acrobat Reader using the Comment tool, this is the perfect tutorial for you. Once you get used to it, it will save you and your design team… Read More
2020-10-30 12:37
When you’re a marketing writer in an industry where phrases like hyperconverged infrastructure, Kubernetes, and CI/CD pipelines invade your vocabulary like bugs at a barbecue… Read More
2020-10-07 04:15
Without knowing it, marketing professionals routinely harm their own marketing efforts. They wreak havoc on their own video scripts, infographics, email messages, landing pages, web… Read More
2020-09-16 21:45
It’s a debate that has been going on since long before “copy” became “content,” kids Read More
2020-08-26 19:24
In today's marketing world, it's not a luxury to have a writer—it's a necessity. And not just one writer, either. You're going to need at least two. Why two? Read More
2020-08-05 19:23
Animation was a big part of my life growing up. My memories are filled with watching Wile E. Coyote as his plans to catch the Roadrunner failed again. Or crying for the millionth ti… Read More
2020-07-15 11:55
It can be tough to understand all the terms that marketing and advertising writers toss around. It can also be awkward to ask your coworkers what all that jargon means, especially w… Read More
2020-07-14 06:45
NASHUA, N.H., July 14, 2020 — MarketReach, Inc. (mreach.com), a provider of creative services for leading technology companies, has been recognized for the high quality of its interact… Read More
2020-06-24 05:57
Ice hockey is as much a part of my family as the thick Irish blood running through our veins. My husband played in college. My youngest son slid into skates as comfortably as I slid… Read More
2020-06-03 07:43
As a video guy, I love things that move. Cars... Busy crowds... Birds... The tears running down my face while I watch the Patrick Swayze film Road House… Read More
2020-05-15 07:46
In our own way, I think we have all experienced something positive from the COVID-19 pandemic. In the face of losing so many simple pleasures, we are gaining a new appreciation for… Read More
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