2021-04-30 17:51
An army is bushwhacking its way through a dense tropical forest when one of the soldiers decides to climb to the top of a nearby tree to get a be… Read More
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Lindeman Collective Blog
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A blog providing education and "how to" posts related to advertising, marketing and public relations.
2020-11-20 15:33
We’ve always been big believers in the power of video—in fact, way back in 2017, we even wrote an entire blog post explaining why we thought putting a little money aside for vide… Read More
2020-08-19 17:15
Over the years we’ve been fortunate to have produced more radio spots than we can count. I say fortunate, because for us, working in radio has always given us the opportunity to stretc… Read More
2020-06-24 16:12
As our world becomes more and more digital, producing anything even remotely tangible has become a bit of a foreign idea.
So, what do you do when that thing you’ve created simply ca… Read More
2020-05-01 18:23
Unless you’re an essential worker (and if you are, we want to extend our heartfelt thanks), the COVID-19 pandemic probably has you stuck at home as you continue to shelter in place.&nb&hell…Read More
2020-01-22 20:23
If you grew up in Wichita like we did, chances are Pizza Hut holds a special place in your heart. Originating here in 1958, Pizza Hut is more than just a global fast food goliath to us, it&r&hell…Read More
2019-10-30 18:21
A couple of weeks ago, Carrie and I had the privilege of speaking to a communication class at our alma mater, Wichita State University. Normally, when we have given these presentations like… Read More
2019-07-24 16:12
It’s a place of awe and wonder. A place where make believe brings fantasies to life. A place where everything is just as it should be.
It’s the “happiest place on… Read More
2019-05-14 15:42
The golden arches. For nearly 60 years they’ve dotted our landscape, calling out to the world’s most hungry, budget-conscious carnivores.
But go on a road trip and the site of… Read More
2019-04-25 14:43
“What’s in a name? That which we call a rose by any other name would smell as sweet.”– Juliet Capulet, “Romeo and Juliet” (II, ii, 1-2)
Juliet, Juliet… Read More
2019-02-27 15:06
The GOAT. Lately, it seems you can’t walk by a water cooler, scan the local radio dial or scroll through YouTube without hearing a passionate debate over which athlete should be given… Read More
2019-01-04 20:16
Whether you’re promoting your own business, selling a product or service or are just out there selling yourself to the world, you’re a marketer. Like all other facets of your day… Read More
2018-10-17 14:15
Whether you’re looking for a new logo, a mass-media campaign or a strategic plan, there is no shortage of options when it comes to finding someone to help you with your marketing. The… Read More
2018-08-21 13:16
When you work within a given industry for over 15 years you see, experience and ultimately learn a lot. For me, my decade and a half (plus change) in higher-education marketing exposed me to… Read More
2018-07-03 14:03
Like most parents, we greet each summer with a combination of excitement and trepidation. While we’re excited about all of the fun and new adventures awaiting us as a family, we’… Read More
2018-05-15 15:22
What you’re about to read will probably fly in the face of virtually every modern marketing axiom you’ve come to know and love, but we think it needs to be said.
You may be spend… Read More
2018-03-29 19:32
When we were just starting out, we knew there were two things that set us apart from other marketing and communication firms: 1) we offered more experience and a wider range of services than… Read More
2018-02-27 19:38
In our last post, we laid out our case for project-based billing and why we felt that (at least most of the time) charging a flat hourly rate didn’t work in your best interest&mda&hell…Read More
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