2023-06-26 10:01
When is social media, not social media? When it’s dark social media.
WTF is ‘dark’ social media? Well, I’m so glad you asked.
‘Dark social’ is the term gi… Read More
Blog Directory > Marketing Blogs > KEXINO Small Business Marketing marketing Blog >
Kexino Small Business Marketing Blog
kexino.com/blog
Thoughts, opinions, and recommendations for startup and small business entrepreneurs looking to drive greater awareness, visibility, reputation - and sales.
2022-11-04 15:41
By all accounts we’re standing by a cliff-edge, about to head into a global economic recession. It’s no surprise that businesses are looking for ways to mitigate the impending da… Read More
2022-04-24 10:53
Designing and executing effective marketing programs is a tough gig at the best of times. Yet, on top of everything else, many marketers are saddled with having to convince skeptics on the v… Read More
2021-11-28 17:35
Part of marketing’s role has always been concerned with delivering information to people. Today, it would seem marketing is more concerned with looking for ways of extracting informati… Read More
2021-06-06 10:29
There’s a danger in remaining overly confined within your own industry’s thought bubble. Reading and listening to peers too much can cloud your view of your job, as well as the i… Read More
2021-04-24 17:03
At a geopolitical level, there’s evidence to support the notion that democratically-governed countries produce higher levels of innovation than autocracies. But does that hold true whe… Read More
2021-02-09 09:44
As long term readers to this blog will know, most of my working day is spent talking with business owners or marketing managers.
Subjects can range anywhere from whether I think they should… Read More
2020-10-19 09:10
In the old days, the role of marketing within an organization was more straightforward. Its confines were clearer too, especially against a backdrop of B2B sales. Today, truly effective mark… Read More
2020-09-13 10:15
None of us know what the next 12 months have in store in terms of social distancing, mask-wearing, or vaccines. Regardless of that, whatever you previously thought marketing was must now cha… Read More
2020-06-28 10:29
It doesn’t matter whether you call it an RFP (Request For Proposal), RFQ (Request for Quotation), or RFI (Request For Information). Using a rigid, pre-determined checklist as the basis… Read More
2020-03-27 09:44
Well, this is all pretty bonkers, isn’t it?
Like many people, the past weeks have seen my email inbox filled with heartfelt wishes for my continued good health and current working situ… Read More
2020-02-29 16:57
While social media seems to be losing some of the sociability it once had, Google seems to be taking more and more search clicks away from businesses. What on earth is going on?
Back when so… Read More
2020-01-06 12:39
One of the hardest things in business is to work out what price to charge for your product or service. This becomes even more of a headache if you’re selling a premium product.
Price y… Read More
2019-12-02 14:27
Recently I was discussing a potential marketing project with the CEO of an engineering company. He was looking for a marketing agency to help grow revenue for his business and develop a more… Read More
2019-11-06 13:36
Sure, I get it. You’re an accomplished marketing ninja who knows their craft. For example, you understand the difference between marketing strategy and tactics, or price vs value.
You… Read More
2019-09-21 13:07
We’ve been doing this marketing malarkey for the best part of twelve years. Over that time, I reckon we’ve seen just about every marketing mistake, wrong assumption, or badly set… Read More
2019-06-10 10:20
Here’s something to think about: Unless your business has more than 50% market share (highly unlikely) then the majority of your potential customers are buying from your competition.
W… Read More
2019-05-04 13:24
If you want to know where a business is today, look at their sales. But if you want to know where a business will be tomorrow, look at their customer service.
Typically whenever you read abo… Read More
2019-04-13 13:17
Many businesses see the process of finding the right a marketing agency as pleasant as a colonoscopy. And just as messy.
Finding a small business marketing agency that checks all the boxes f… Read More
2019-03-10 14:20
Everyone’s talking about how business needs to break down internal departmental silos. Why it’s important for the Sales department and the Marketing department to play nicely wit… Read More
2019-01-26 16:36
Why should customers buy from you, rather than the gazillion other businesses selling pretty much the same thing? What’s special, unique, or innovative about what you sell, compared to… Read More
2018-12-17 16:56
What’s the single biggest problem smaller businesses have when marketing their product or service?
Is it reach? Is the problem based on you finding it difficult to reach the right kind… Read More
2018-10-21 07:14
Whether we call ourselves a business owner, salesperson, or marketer, there’s a common underlying end-goal to the job we do. Fundamentally, sales and marketing is about using a variety… Read More
2018-07-25 15:31
Wanna play a game? I call dibs on going first.
There are many games where the player who goes first has a greater likelihood of winning than their opponent. It generally goes by the term &ls&hell…Read More
2018-06-02 15:31
In many areas of life, perception is reality.
There seems to be no end of people more than happy to spend $1,500 on a smartphone so they can listen to music, check their social media channel… Read More
2018-04-22 15:51
Why do we continue to talk of a “digital” marketing campaign, when everything in marketing is now digital?
There can be no doubt digital marketing technology gets more than its f… Read More
2018-03-18 18:08
It’s never been easier to start a business than it is right now. And that’s the problem.
25 years ago all most businesses had was a phone. Since no-one knew who you were or what… Read More
Subscribe to Kexino Small Business Marketing
Get updates delivered right to your inbox!