2024-04-15 10:59
Establishing an online presence is crucial for any business,
not least for those in the creative industry. Whether you’re an artist,
designer, photographer, or any other creative busin… Read More
Blog Directory > Marketing Blogs > Shire Copywriting marketing Blog >
Shire Copywriting Blog
shirecopywriting.com
My blog aims to give useful tips and information about writing for a small business, from website content to blogging.
2024-03-15 08:00
If you are a business owner and you write content as part of
your marketing, you’ll probably have heard about how AI can help you to write
all sorts of stuff, like your blog posts, you… Read More
2024-02-03 14:12
One of the biggest hurdles when
writing a blog post is finding the right topic to write about. How do you know
what your audience is searching for? None of us want to spend our precious time… Read More
2024-01-19 10:26
Getting people to read your blog posts can be difficult.
There are so many elements at play, and algorithms are changed and updated
quickly, meaning that a post that did well last month migh… Read More
2023-11-17 09:55
I can personally testify that having an email list is one of
the most valuable things you can do as a small business. More than half of my
clients have hired me as a result of reading my e… Read More
2023-11-01 12:00
Now and again, I get requests from people asking me to
update their website content. When I ask when it was last updated, I’ll often
get the answer, “Oh, probably a good 2 or 3 y… Read More
2023-06-26 10:27
When people see your social media bio, what do they see?
Does it intrigue them to click through and have a look at the rest of your content,
or do they simply ignore it and move on?
Your so… Read More
2023-06-16 09:33
After you’ve been publishing to your blog for a while, you
will have built up a useful content bank, wonderful for SEO and for encouraging
return visitors to your website. There will b… Read More
2023-05-18 08:50
We all get stuck in a marketing slump sometimes. As
businesses, we tend to stick with old habits in our marketing, and it can be
hard to recognise when things stop working effectively unti… Read More
2023-03-03 09:47
*Disclaimer* While blogging is one of the most important tools you can use to drive traffic to your website, it’s not going to happen overnight. Writing a really good blog post isn&rsq&hell…Read More
2023-02-10 10:32
So, you’ve spent some time planning out your blog content. You’ve researched all the relevant keywords, you’ve crafted an amazing title, and you’ve written the piece… Read More
2023-01-20 07:00
You know what it’s like, when you’re in those situations where you meet someone new and you get asked that question, “So, what do you do?”. If you have a conventiona… Read More
2023-01-06 07:00
SEO is something that you need to consider if you want your blog to bring leads to your business. But what is keyword research, and how does it work for blog growth? Read on to find out how… Read More
2022-10-28 08:35
If you think that writer’s block is just for novelists, think again! As a blog and content writer, I’ve come across it plenty of times – in fact, I’ve deleted and re… Read More
2022-10-14 06:00
Through working with web designers, I’ve seen how much of a struggle it can be for them to create consistent content. Often, it’s because they don’t know what to write abou… Read More
2022-09-30 07:00
“Why should I hire a copywriter? How would it benefit my business? And what does a copywriter do, anyway?” If you’ve been running any kind of business for more than ten min… Read More
2022-09-16 08:20
Is it really worth having a blog for your small business? Of course! I truly believe that businesses that don’t blog regularly, or worse not at all, are missing out on a golden opportu… Read More
2022-09-08 09:12
Over on LinkedIn recently, I have posted a couple of questions and polls around blogging. What I got from it is that people don’t understand what blogging is, how it works, or more imp… Read More
2022-07-15 09:07
Using your existing video content to create blog posts is an excellent strategy to massively increase your online reach, and helps you to market to a whole new audience. And it’… Read More
2022-01-07 11:59
So we’re a week in to the new working year – a time where we’re thinking about how the past year went, and making plans for the next year ahead. Was 2021 kind to you?… Read More
2021-12-17 08:00
During the past year, I’ve read a lot of books about business growth. Actually, not just books, blog posts, too. I read because I enjoy learning how other people do it – and thin… Read More
2021-11-30 10:26
“I only write a blog post when I’ve got something to say.” That was a comment I read recently on LinkedIn. And it got me thinking – if you only write on your bu… Read More
2021-11-12 08:30
12 months ago, I all but given up on my newsletter. I remember talking to a friend about one that I’d just written for my business, and was holding back on sending it to my subsc… Read More
2021-11-05 08:00
If there’s one thing I love, it’s reading about how other people do their jobs. Whether it’s a blog post, an Instagram reel, or a YouTube video, seeing ‘day in… Read More
2021-10-15 07:00
If you run a small business, you won’t have failed to notice that the number one marketing tool right now is content creation. For you, that might mean posting to your social media cha… Read More
2021-08-13 07:30
As business owners, we’re all aware of how having a good social media strategy is integral to our content marketing strategy. As well as knowing what to post, many of us also question… Read More
2021-08-06 07:00
You know me – I LOVE blogs! Having a blog page on your website can be so super powerful in getting new eyes on your brand, but there are still many small businesses and start-ups… Read More
2021-07-16 12:46
Don’t worry – I’m not about to slate social media, or tell you to go in and delete all of your social accounts and banish the whole thing from your content marketing… Read More
2021-07-02 09:04
I’ve been asked this question a lot. I write blog posts for all sorts of businesses, most of them simply want well-written content so that they can publish it on their blog page… Read More
2021-06-25 09:10
Are you writing blog posts to publish on your website and then just…letting them sit there? I’m here to tell you today that there’s so much more you can be doing wit… Read More
2021-03-29 14:54
If your creative business doesn’t have a blog, you’re missing out on a potentially huge audience. These days, where most of us rely on social media to market what we do, it… Read More
2021-02-24 14:22
The future of blogging is highly competitive. As with all online content, technology and algorithms are evolving, and we as content creators have to learn to evolve with it. Gone are the day… Read More
2021-01-26 12:51
I see you; you’re spending hours upon hours creating beautiful items, designing and crafting, but no matter how many photos you post on Instagram, people just aren’t buying… Read More
2020-12-28 07:00
I was quite surprised that when I looked at my blog statistics for the past year, the most popular post was one that I wrote at the beginning of 2019. For those of you who are interest… Read More
2020-12-21 07:00
People tend to misunderstand SEO. It’s made out to be this big, ugly, complicated thing, but actually, it isn’t. I think the misconception comes from the early days, when k… Read More
2020-11-30 07:00
As a content writer, I spend a lot of my time poking around social media and blogs. I read loads of content every day, some good, some awful, most mediocre… But I think that whi… Read More
2020-11-23 09:11
Like most small businesses, I use social media a lot in both my marketing and my research. I’ve spent a lot of time poking around the inner workings of social media platforms, an… Read More
2020-10-14 15:17
If you’re proficient on LinkedIn, it’s likely you’ve noticed the little option when you click in the text box inviting you to publish an article. LinkedIn Articles is… Read More
2020-06-19 18:17
2020-06-07 12:33
Not many of you will know the journey I’ve gone through to get here, and the journey, in many ways, I’m still taking. It’s not something I’ve talked about, and I&rsqu&hell…Read More
2020-05-24 10:52
Ok, something a bit different from me today. Since we’re in the middle of a global crisis, and many of us have got this subject at the front of our minds, whether we’re self-empl… Read More
2020-04-26 13:05
Over recent years, LinkedIn has become a big player for businesses of all sizes and industries. For those who run B2B companies, it’s become the platform of choice, and used well, can… Read More
2020-03-25 11:09
As I write this, we are in the centre of a pandemic, which is changing the way we work, the way we live, and the way we behave. We’ve never before faced anything like it in our lifeti… Read More
2020-02-24 10:58
There are over 152 million blogs on the internet, with a new post being published every 0.5 seconds. So you might be wondering how on earth to get your blog posts to be noticed on such a cr… Read More
2020-02-05 17:59
****ATTENTION!**** Read More
2020-01-22 08:00
All I’m hearing on social media at the moment is how important it is to get in on the trend of live video. In doing so, the movers and shakers say, you’re helping your audience… Read More
2020-01-20 11:09
There seems to be some resistance amongst the small business community when they hear about what I do. In fact, I was surprised when I called some local small businesses in my area recently… Read More
2020-01-09 10:11
Lately, I’ve been exploring the benefits of using LinkedIn as part of my marketing strategy. I’d always thought that LinkedIn was a platform for job searchers and recruiters &nd&helli…Read More
2019-12-23 12:28
We’re almost into a brand-new year – and no doubt, like me, you’re thinking about how you’re going to grow your business during 2020.Part of your content marketing p… Read More
2019-12-18 08:00
Every company on the planet needs written content for their business. Website text, brochures, newsletters, blogs, social media posts…the list is endless. But if you are a small busi… Read More
2019-12-06 10:19
Subscribe to the email list now to be part of the project...Launching in 2020 Read More
2019-11-27 07:00
The way you speak to your online audience is more important than you might think, and if you’re a small or fledgling business, getting your tone of voice right can be the difference o… Read More
2019-11-19 20:59
Want to know the biggest blog fails? Whether you’re thinking about starting a blog, or have already got one and are looking to improve your odds, it pays to know where bloggers typica… Read More
2019-11-13 08:00
When you’ve got a product to sell, things feel relatively straight forward. People can see what your product is, you can describe it to them, they can touch it, hold it, decide whethe… Read More
2019-10-09 12:05
Are you getting the most from your blog posts? Chances are, you’re posting your blog, perhaps sharing it a little bit on social media, and then moving on to the next thing. But is that… Read More
2019-06-19 08:57
If you own a small business, there’s a good chance that you’re managing most of the work yourself. Especially if you’re just starting out, you can’t afford to hire p… Read More
2019-05-07 13:59
I’m guessing that in order to get content written for your small business, you either use a member of staff who’s reasonably good at stringing a sentence together, or you do it… Read More
2019-05-02 10:34
As much as I love my job as a freelance copywriter, it’s not quite so much fun on days when I am sick. When I had a conventional job, I, like most people, got paid for sick days. That… Read More
2019-04-30 09:49
It might surprise you to learn that when visiting websites, consumers are 42% less likely to buy from you if your website is poorly designed or poorly written. In fact, many people are so t… Read More
2019-03-18 10:57
If you follow any of my social media sites, you will know that I’m PASSIONATE about the need to have a blog, especially if you are a small or independent business. Yes, I might bang o… Read More
2019-03-01 13:58
This is a little trick I picked up last month. I was in a bit of a funk about my marketing plan, and was searching for some fresh ideas to get my name out there. Because isn’t that wh… Read More
2019-02-13 09:40
There are a lot of freelance writers out there who swear that it’s vital that you have to have a niche if you are going to be successful as a copywriter. If you enter the term ‘… Read More
2019-01-22 10:26
I've blogged a lot lately about how things have continued to change since I made the decision to quit my job and become a full-time copywriter. I've found that since making this my full-time… Read More
2019-01-10 13:00
I’m staggered at the amount of progress I managed to make during the last half of 2018. When I made the decision to quit my part-time job to freelance full-time back in September, I c… Read More
2018-12-17 10:41
Some time ago, I wrote about how I was unhappy with my career path (if you could call it that). I was stuck in a part-time job, where the management were bullies, the pay was not enough, an… Read More
2018-09-12 13:53
If the idea of marketing your small business fills you with dread, here are my top 5 tips for marketing for little or no money.Social MediaBeing active on social media platforms, such as Fa… Read More
2018-08-22 13:06
The internet is a pretty busy place these days. So getting your website noticed in all the hubbub is an important but tricky thing. It’s no longer enough to simply have a website &ndas&hell…Read More
2018-06-24 09:07
If you are creating a new website, one of the first questions you might ask (after 'what should I write on my new website') is how many words each page should contain. It's a question that c… Read More
2018-01-31 10:52
I wrote a while ago about how I’d decided to be less of a generalist in my approach, and narrow down my areas of interest in what I wanted to write about. I have revisited that list, a… Read More
2018-01-24 13:55
If the idea of having to write the words for your website fills you with a sense of dread, then this post is for you.Now that we’ve settled in to a new year, many of you will be thinki… Read More
2018-01-22 17:58
A while ago, I wrote a blog post about my experience of growing a freelance copywriting business, holding down a part-time job, and raiding a 2 year old (read it here). Well, now my 2 year o… Read More
2018-01-16 18:04
Well, that’s that for 2017. I left the year with mixed feelings really; my little copywriting business continued to grow, which is great, but it still doesn’t earn me enough t… Read More
2017-08-16 18:41
Lately, I have been thinking about the projects I have been involved in over the past months, and I've come to realise that in my approach of accepting everything that seems remotely interes… Read More
2016-11-27 14:49
In my last post, I told you a bit about how I had let things get on top of me, and how I was taking some time away from the pressures of marketing my business while I was re-thinking my part… Read More
2016-10-20 14:31
Lately, things are not good with me. You may or may not know that as well as freelancing, I hold a part time job, and have a toddler, and juggling all of those things is proving too much. I… Read More
2016-10-07 16:40
I can’t believe that I almost forgot to post my Monthly Assessment this month! I can’t apologies enough, I’ve just been so wrapped up in planning and working, the fact that… Read More
2016-09-23 14:22
You might have noticed recently that there has been a distinct increase in the frequency of my blog posts. Hurrah for me! No, I haven’t suddenly had a brainwave of ideas; I’ve ju… Read More
2016-09-16 09:44
Freelancing can be an all-consuming practice, especially in the early days when you’re working extra hard to get the gigs in. Throw in to the mix taking care of a family and it sometim… Read More
2016-09-14 13:17
Back in April, I came across an interesting concept while I was looking for ways to organise and plan my freelancing work. It was an idea that was so simple I wished I’d have thought o… Read More
2016-09-10 08:50
Emily demonstrating the balancing act of freelancing with a toddler!When I was pregnant with my Daughter, I was working in an office job, 9-5, and freelancing on the side. Back then, I naive… Read More
2016-09-02 14:22
Well Friends, I promised you changes, and here's the first! This little web space now has a permanent home, rather than the blogger address it's been camping out in thus far!Go, tell your fr… Read More
2016-09-01 19:18
I realise I’m a bit late in the day posting my assessment today, but better late than never, right?! Anyway, I’ll get straight into it, here’s my assessment for August&hell&hell…Read More
2016-08-18 11:46
I’ve been thinking a lot lately about the images I use for this blog, as I’ve always taken the approach of searching for them online, which is sometimes trickier than it sounds… Read More
2016-08-01 05:00
I’m feeling a bit like time stood still last month, all of those projects I had pending are still there, and so much of my assessment this time is going to be repeated I’m afraid… Read More
2016-07-01 09:58
I can’t quite believe that we are entering July already – where is the year going? As I look outside, the weather really doesn’t convince me that we’re in the Summer… Read More
2016-06-10 09:42
You should know by now that I am a big fan of having a blog as a marketing tool, and the fact that I use my own blogger site as my only online presence stands as proof that whether you choos… Read More
2016-06-01 07:00
As well as the usual marketing, I’m doing a lot of work on my blog at the moment – something I’ve been needing to do for a while. Here’s my run down of May…Mar… Read More
2016-05-26 19:22
A little review for you today, not sponsored in any way, but these are 3 books that I have, over the years, found invaluable in crafting my skills as a writer, and given me the confidence to… Read More
2016-05-26 19:22
I’m always intrigued to hear how other freelancers work, there are so many variations on the working day, scheduling, priorities and the things we use every day to help us to get the w… Read More
2016-05-26 19:21
I was hoping to post at least one blog post between my last assessment and this one, but due to illness, stresses at my part-time job, and life events getting in the way, I was left with lit… Read More
2016-05-26 19:21
Since things are busying up around here, I’m introducing this as a new series to my blog. It may evolve and change over time, but the goal is to post a monthly assessment to both keep… Read More
2016-05-26 19:21
Well, things are a bit more positive this month, although the disaster that was last month has definitely had a huge impact. I rather feel like I’ve had to start again from scratch in… Read More
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