2022-06-13 06:18
In order to help you figure out which KPIs to track, this article will list down the metrics you need to track to analyze your digital marketing strategy to increase traffic, leads, and sale… Read More
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Startup Cafe Digital Blog
startupcafedigital.com
Tags:
social media
digital marketing
marketing
digital
storytelling secrets podcast
gracepoint matrix
media trends
crafting emotionally charged
machine learning
seo bad habits
Startup Cafe Digital is an inbound marketing agency based in Bangalore, India.
2021-11-30 05:31
Make sure your social media strategy for 2022 incorporates these features - to show you as a brand that’s up-to-date and relevant.
The post 6 Social Media Trends You Need to Know for Y… Read More
2020-07-16 06:06
There’s a time and place for outsourcing. The key is to know when to outsource what. Here's a list of things you should (and shouldn't) outsource when it comes to digital marketing.
Th… Read More
2020-06-30 19:43
If this is your first time hiring a digital marketing agency or you are looking to replace your current partner agency, you need to do some serious prep work. Here are some of the most impor… Read More
[Podcast] MM046: Crafting Emotionally Charged Stories W/ Jules Dan From Storytelling Secrets Podcast
2020-04-29 14:55
In this episode, Sandeep Mallya is joined by our special guest, Jules Dan, host of the Storytelling Secrets podcast.
The post [Podcast] MM046: Crafting Emotionally Charged Stories w/ Jules D… Read More
2020-04-23 17:47
In this episode, Sandeep Mallya reveals the top 3 must-watch movies for entrepreneurs. These movies will not just entertain you, but you'll also learn something new or, at the very least, be… Read More
2020-04-13 10:14
In this episode, our host Sandeep Mallya will be joined by our special guest, Michelle Vandepas, co-founder of GracePoint Matrix Publishing. You will find lots of great information in this e… Read More
2020-04-06 16:21
A social media calendar is a planning tool that details the schedule of all your social media posts, ideally prepared for month-long posting. Check out our step-by-step guide to creating you… Read More
2020-03-29 10:56
In this episode, we'll be joined by John Wall, co-host of Marketing Over Coffee, where he'll be sharing his unique insights on SEO, SMM, & entrepreneurship.
The post [Podcast] MM043: Mac… Read More
2020-03-24 14:00
In this episode, Sandeep Mallya reveals the 3 most annoying SEO bad habits many marketers and bloggers are guilty of. These are the habits that are preventing several websites from ranking h… Read More
2020-03-03 19:34
Designing landing pages for conversion is just as important as crafting a relevant campaign. Here are 6 actionable tips to build effective landing pages.
The post 6 Actionable Tips for Build… Read More
2020-02-19 15:57
It seems difficult, but it is possible to get ahead of your advertising competitors with a small budget. All it takes is going the extra mile in researching and organizing your campaigns. Re… Read More
2020-02-14 14:42
In this edition of "Social Media Buzz this Week," Sandeep Mallya shares his thoughts on IGTV enabling monetization, which will finally let creators earn money from their IGTV videos. IGTV ha… Read More
2020-02-06 14:29
Google has had a busy 2020 so far. Not only have they changed the look of paid and organic search results on desktop, they have also rolled out a major update to featured snippets. Tune in t… Read More
2019-12-16 15:26
In this episode, we'll be joined by SEO expert Craig Campbell who will be sharing some of his favorite affiliate marketing strategies.
The post [Podcast] MM039: Craig Campbell Interview &nda&hell…Read More
[Podcast] MM038: What Is The Best Page Speed Metric To Look At? — With Lukas Haensch From Pathmonk
2019-12-11 16:21
In episode 38 of Marketing Mantra, Sandeep Mallya will be joined by our special guest, Lukas Haensch, co-founder of Pathmonk
The post [Podcast] MM038: What is the Best Page Speed Metric to L… Read More
2019-11-18 12:44
Tune in to this episode to learn more about how BERT will impact search results and what it means for SEO in the long run.
The post [Podcast] MM037: Google BERT Update – What You Need… Read More
2019-10-10 12:21
In this episode, we’ll be joined by Subramanian Kalpathi, author of “The Millennials.” He will talk about the collaboration challenges faced by millennials and what en… Read More
2019-10-08 12:07
Welcome to the September 2019 edition of "This Month in Social Media." Tune in to this episode to learn more about the top 3 news stories in social media marketing.
The post [Podcast] MM035:… Read More
2019-10-04 09:17
Episode Description If you have your own podcast, then you’d probably know how difficult it is to keep a track of your podcast downloads on so many different channels where your podcas… Read More
2019-10-01 21:51
In this episode, Sandeep Mallya will be joined by Ish Jindal, co-founder of TARS Chatbots — a popular chatbot-building platform.
The post [Podcast] MM033 – How Chatbot Landing Pa… Read More
2019-09-30 05:41
In this episode, we break down the sequence of events that unfolded over the past few weeks that took WeWork from being a potential Wall Street darling to a cautionary tale.
The post [Podcas… Read More
2019-09-07 15:10
In this episode, Sandeep Mallya shares the top 3 news stories in Search Engine Optimization (SEO) in August 2019.
The post [Podcast] MM031: This Month in SEO [August 2019 Edition] appeared f… Read More
2019-08-30 18:09
In episode 30 of the Marketing Mantra podcast, Sandeep Mallya shares the top 3 social media news stories in August 2019.
The post [Podcast] MM030: This Month in Social Media [August 2019 Edi… Read More
2019-08-22 04:34
In this episode, Sandeep Mallya is joined by Matthew Woodward, a marketing thought leader who’s considered a leading authority in SEO. His immensely popular award-winning internet… Read More
2019-08-19 14:11
In this post, we will discuss the three best Facebook ad examples used by brands and identify the aspects that make them work.
The post 3 Best Facebook Ad Examples That Work appeared first o… Read More
2019-07-28 11:40
In this episode, we discuss the art of paid content promotion. Sandeep Mallya is joined by Daniel Daines-Hutt from AmpMyContent.
The post MM028: The Art of Paid Content Promotion — wi… Read More
2019-07-02 07:17
In episode 27 of Marketing Mantra, Sandeep Mallya shares his thoughts on Facebook's new cryptocurrency, Libra, and how the social media giant aims to revolutionize the payment system with th… Read More
[Podcast] MM026: How To Audit Your Marketing Team’s Productivity — With Vlad Calus From Planable
2019-06-16 18:41
In this episode, our special guest Vlad Calus from Planable talks about auditing your marketing team's productivity and upgrading their results.
The post [Podcast] MM026: How to Audit Your M… Read More
2019-06-10 14:53
Did you know you could grow your email list exponentially with Facebook ads? Tune in to this podcast episode to learn how to leverage Facebook ads to grow your email list.
The post [Podcast]… Read More
2019-06-06 14:21
In episode 23 of Marketing Mantra, Sandeep Mallya shares his thoughts on Apple's decision to shut down iTunes and break it down into 3 standalone apps — Apple Music, Apple Podcasts, an… Read More
2019-06-06 04:48
In this newly-launched series at Marketing Mantra, called the "Startup Culture Series," we'll focus on unique case studies and share our views on startup best practices. Sandeep is joined by… Read More
2019-05-31 15:06
In this episode, Sandeep Mallya reveals a Facebook Marketing secret no one is talking about. Learn this secret to gain a competitive edge and craft an effective Facebook marketing strategy… Read More
2019-05-24 07:38
WordPress is the most popular content management system (CMS) in the world. It powers over 30% of all websites on the internet. In this episode, Sandeep Mallya talks about 3 best (and 100% f… Read More
2019-05-13 14:07
What do successful entrepreneurs like Bill Gates, Richard Branson, Elon Musk, and Mark Zuckerberg have in common? Aside from the fact that they are all billionaires, of course. They are all… Read More
2019-05-03 14:29
In this episode, our special guest Ilya Lyubimov, Affiliate Manager - SEMrush, shares his views on the latest SEO trends and tells us what's next for SEMrush.
The post MM020: How to Boost Yo… Read More
2019-05-01 06:00
Whenever we are uncertain of making a decision, we follow other people assuming that they're doing the right thing. Let's dive further on how to use social proof in your marketing.
The post… Read More
2019-04-15 07:57
Google+ is back in an all new avatar. In this episode, Sandeep Mallya talks about Google’s surprising new decision to revive the failed social network as an enterprise communications t… Read More
2019-03-30 15:20
In this episode, Sandeep Mallya talks about Instagram's latest feature that's going to enable users to shop within the app without ever having to leave it.
The post MM018: Instagram’s… Read More
2019-03-19 15:22
In this episode, Sandeep Mallya reveals a rookie SEO mistake that's costing you massive search traffic. Find out what that mistake is and how you can go about fixing it to increase your sear… Read More
2019-02-18 05:24
This ROI calculator simulates the potential return you could realize by using Startup Cafe's digital marketing services. Calculate your ROI now!
The post ROI Calculator: ROI of Using Startup… Read More
2019-02-08 09:33
Do you use the privacy-focused search engine DuckDuckGo?
In this episode, Sandeep Mallya talks about DuckDuckGo's new milestone and its implications on Google.
The post MM016: DuckDuckGo Hit… Read More
2019-02-06 07:04
Seth Godin's book All Marketers Are Liars is a must-read for all marketers. Here are 7 important marketing lessons I learned by reading the book.
The post 7 Marketing Lessons I Learned… Read More
2019-02-04 14:24
In episode 15 of the Marketing Mantra podcast, Sandeep Mallya reveals the number 1 reason why people are leaving your website and never returning.
The post MM015: The Number 1 Reason Why Pe… Read More
2019-01-31 17:17
In this episode, Sandeep Mallya explains why you need to reevaluate Bing ads as an advertising platform and provides 3 key reasons why it's worth spending money on Bing ads.
The post MM… Read More
2019-01-26 16:04
In this episode, Sandeep Mallya discusses the influence of Google Panda algorithm update on SEO and the steps you need to take to recover from a Google Panda penalty and reclaim your search… Read More
2019-01-20 15:26
In episode #12 of Marketing Mantra, Sandeep Mallya talks about a new Snapchat-commissioned social media study that reveals Snapchat has the happiest users. Are the findings of this study bia… Read More
2019-01-10 08:11
If you've used Instagram for marketing, then you'd know one of the major challenges on the platform is to drive traffic to your website. Instagram's 'one link in bio' limitation is a major h… Read More
2019-01-07 16:55
In episode #10 of the Marketing Mantra podcast, Sandeep Mallya answers the all-important question—How long should your blog post be? Plus, he also reveals a tool that can help you arri… Read More
2018-12-17 20:39
One of the greatest challenges on Twitter, as with any major social media platform, is to get relevant followers. That’s why Sandeep Mallya is going to reveal a simple technique in thi… Read More
2018-12-16 14:38
There are several businesses that are already using IGTV to grow their brand's visibility. To that end, here are 3 ways you can use IGTV to grow and engage your Instagram audience.
The post… Read More
2018-11-05 07:54
Businesses have started feeling the heat since Facebook’s 2018 algorithm change, promoting “meaningful engagement” between friends and family. Does this mean organic reach… Read More
2018-09-24 05:52
In episode #4 of the Marketing Mantra podcast, Sandeep Mallya, founder/CEO of Startup Cafe Digital, talks about 5 marketing tools you may not have heard of.
The post [Podcast + Transcript] 5… Read More
2018-08-31 14:22
Social media is evolving at a rapid pace and it can be daunting for marketers and entrepreneurs alike to keep pace.
This is where social media scheduling tools can help you publish content o… Read More
2018-08-02 09:11
In the inaugural episode of the Marketing Mantra podcast, Sandeep Mallya, our founder/CEO, talks about 3 of his favorite marketing podcasts.
The post MM001: 3 Best Podcasts for Entrepreneurs… Read More
2018-07-18 05:57
In this SEMrush webinar, Sandeep Mallya, founder of 99signals and Startup Cafe Digital, will talk about his own experience with affiliate marketing and share actionable tips t… Read More
2018-06-02 19:39
In an exclusive interview with Entrepreneur India, Sandeep Mallya, Founder & CEO of Startup Café Digital, discussed various ways in which you can brew the perfect marketing strate… Read More
2018-05-26 01:40
LinkedIn is a professional network where people are looking for business and talent solutions. When you highlight your business to this highly professional and active community of people, yo… Read More
2018-04-17 05:19
Quora has come a long way since its inception back in 2009 and currently has a growing user base of more than 195 million active monthly users.
Today Quora is an amazingly huge question and… Read More
2018-03-25 02:23
Do backlinks still matter in 2018? What’s with all the hype surrounding internal linking? Should you spend more time publishing long-form content? If you’ve pondered over these q… Read More
2018-03-14 05:43
In an exclusive interview with Insight Success, Sandeep Mallya talks about his journey with Startup Cafe Digital and his plans for the future. Read the full interview as he shares his views… Read More
2018-02-06 08:52
Facebook groups have considerable advantages over Facebook pages when it comes to promoting a business.The primary goal of every business is to have a highly targeted audience to facilitate… Read More
2018-01-15 05:06
Social Media today is not what it used to be a year ago. Being marketers, we always need to be on our toes, implementing anything or everything that promises to improve our productivity and… Read More
2018-01-03 06:12
Is your SEO knowledge up to speed? At 99signals, our SEO and inbound marketing blog, we created a quiz to assess your basic SEO knowledge. The quiz features questions about different aspects… Read More
2017-12-29 08:42
If you are already familiar with Facebook and other social media analytics, you know how important it is for your business. Apart from tracking and understanding how your posts are performin… Read More
2017-12-11 09:36
Landing pages are essential tools for marketers to generate leads and increase email signups.
With the help of landing pages, you can promote offerings such as eBooks, whitepapers, checklist… Read More
2017-12-04 08:58
Getting your Facebook page verified is a great way to establish trust and credibility. The verified badge shows your audience that your business is authentic and also helps it rank higher in… Read More
2017-11-28 14:13
There is a tidal wave of content on the internet, each piece trying to grab your undivided attention. In such a scenario, how do you get people to pay attention to your PPC ads? It’s s… Read More
2017-10-29 07:37
Local SEO has become more important than ever. As local competition heats up, the task of dominating local search results is taking precedence over every other marketing activity for sm… Read More
2017-10-06 16:56
Wondering who to follow on Snapchat? Here are the top 10 accounts - entrepreneurs, influencers, and brands - every marketer needs to follow on Snapchat.
The post 10 Snapchat Accounts Every M… Read More
2017-08-04 05:33
Mobile apps have made the process of content creation easier by turning our smartphones into all-in-one production studios, allowing marketers to create high-quality content. Here's a list o… Read More
2017-07-27 08:20
Your Twitter follower count is an important metric for various reasons. It adds credibility to your business and makes it possible for you to maximise the reach and engagement of your conten… Read More
2017-07-15 07:40
If your website doesn't show up when people search for your keywords in your location, you could be losing out on a lot of potential customers. Local SEO can fix this problem for you. It tak… Read More
2017-07-05 20:32
Did you know you could decrease the number of unsubscribes in your email list by designing a creative unsubscribe page?
The unsubscribe page is most often ignored by brands, but it's one of… Read More
2017-06-05 03:55
Investing in an SEO tool is a crucial step for an early-stage startup if you'd like your business to feature prominently in search engine result pages (SERPs).
The post 5 Best SEO Tools for… Read More
2017-05-18 15:02
With over 5 million businesses using Instagram, it goes without saying that marketers need to think of new ways to stand out. Here 15 Instagram apps to help you increase followers and engage… Read More
2017-03-30 12:36
There was a time when black hat SEO techniques such as keyword stuffing, cloaking, and spammy link building were the norm. Luckily, those days are long gone and Google tends to banish websit… Read More
2017-02-09 04:15
Since it first launched in 2007 as Facebook Flyers, Facebook Ads has grown into one of the biggest online advertising platforms in the world. It has also grown more and more expensive every… Read More
2017-01-29 13:13
Instagram presents a unique opportunity to visually represent your brand, celebrate its personality, and keep it fresh for all users who scroll through their Instagram feeds every single day… Read More
2017-01-28 05:20
To keep customers interested in what you have to say, you also have to make sure that it’s to read on mobile devices. Your content should be focused on your business, not cheap viral c… Read More
2017-01-20 16:02
Google Chrome offers a plethora of SEO extensions which can make a marketer's life easier. In this article, we'll share 10 such SEO Chrome extensions which you need to add to your web browse… Read More
2017-01-19 05:36
At Startup Cafe Digital, we firmly believe in the power of analytics in helping businesses achieve social media success. Setting goals and targets for your business and measuring them is key… Read More
2017-01-18 13:59
Having technical issues on your site can really impact search rankings of an otherwise resourceful website. Which is why identifying technical issues and then fixing them should be a priorit… Read More
2016-12-23 21:30
2016 was an incredible year for inbound marketers in all corners of the world, but it was even more incredible for us at Startup Cafe Digital. The team at Startup Cafe Digital is proud… Read More
SEO 101: How To Make Sure Your Website Is 100% Mobile-Friendly [FREE Download: Mobile SEO Checklist]
2016-12-23 05:10
Here are 5 tactics you can implement to make sure your site is 100% mobile-friendly. To help ensure that your website is completely mobile optimized, we have also prepared a Mobile SEO site… Read More
2016-12-18 16:19
If your Facebook audience responds well to visual content, then you should seriously consider sharing Instagram posts on Facebook.
The post How to Republish Instagram Content on Facebook app… Read More
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