2024-04-10 17:43
Embarking on a paid social media campaign entails more than just creative content and strategic planning; it begins with analyzing the language of the platform you’re using such as t… Read More
Blog Directory > Marketing Blogs > Online Marketing Blogs > Social Media Advertising Insights - Strike Social online-marketing Blog >
Social Media Advertising Insights - Strike Social Blog
strikesocial.com/blog
Tags:
youtube
youtube ads reporting
tiktok
youtube ads
ads reporting template
social media
advertisers
media
metrics
budget
Insights from industry pros on the social media advertising space (and a little beyond). From YouTube Advertising to paid search to Promoted Pins.
2024-04-09 07:45
Table of ContentsOptimize Your Facebook Ad Spend with Campaign Budget OptimizationCommon Mistakes when Managing Facebook Campaign BudgetsFacebook Campaign Budget Optimization In ActionMake B… Read More
2024-03-29 21:11
The post YouTube Ads Reporting Template appeared first on Strike Social Read More
2024-03-29 21:02
The post YouTube Ads Reporting Template appeared first on Strike Social Read More
2024-03-29 19:29
Table of ContentsTracking the Right Metrics in Analyzing YouTube Ad PerformanceKey YouTube Metrics for Advertisers to WatchKnow Which Metrics Matter For Your YouTube Ads ReportingUtilize a… Read More
2024-03-28 17:35
Table of ContentsShifting Social Media Ad Strategies with News of the US TikTok BanThe Uncertain Waters of TikTok’s FutureWhat Does the Bill to Ban TikTok Mean for Future Campaigns?How… Read More
2024-03-27 17:36
Table of ContentsWhy Panicking Isn’t Your 2024 TikTok StrategyShort-Term Effects of a Potential TikTok Ban for Advertisers – Benefit of Not PanickingHow Do We React About T… Read More
2024-03-20 07:13
Table of ContentsMaximize Your Reach by Exploring The Different Ad Formats on YouTubeWhat Are The Different YouTube Ad Formats Available?The Complete Breakdown of YouTube’s Video Ad F… Read More
2024-03-13 16:45
Table of ContentsEyeballs Wanted: Overcoming the Live Stream Visibility HurdleResurrecting Your Easter Live Stream With These Organic and Paid Best PracticesSpring Into Action and Crack The… Read More
2024-03-11 18:20
Marketing on an unfamiliar platform can be challenging, but fortunately, you have Strike Social’s YouTube advertising glossary to assist you. YouTube is ubiquitous these days, with u… Read More
2024-03-08 10:08
Table of ContentsWhat You Know (and Don’t Know) about Google Performance Max CampaignsGetting Started with Performance Max AdsWhat Lies Beneath the Surface of Performance MaxFinding th… Read More
2024-02-29 20:46
Table of ContentsHow Does Your Organic Social Media Reach Compare to Paid Campaign Results?What’s the Difference Between Organic and Paid Marketing?Why Organic Social Media Marketing a… Read More
2024-02-29 17:02
Team of Dedicated and Global Experts: Strike Social’s Approach to Facebook Local Club Advertising
Strike Social profoundly amplified brand awareness and spurred membership growth, m… Read More
2024-02-28 18:54
Table of ContentsStrategies for Dominating March Madness Marketing on Social MediaCrafting March Madness Marketing Strategies Through Social Media TrendsFormulate Your Marketing Mix Using Ke… Read More
2024-02-27 18:32
Table of ContentsUnderstanding YouTube Ads Metrics That MattersThe 4 Essential Metrics Beyond Views for YouTube Ads SuccessCost per View (CPV)View Rate (VR)Video Completion Rate (VCR)Device… Read More
2024-02-27 18:31
Our latest YouTube Insights report analyzes cost trends, view duration, and device performance changes across industries last 2023. See how each sectors performed and which device help drove… Read More
2024-02-21 14:13
Although LinkedIn might not be your initial choice for social media advertising, it’s reassuring to have access to a LinkedIn ads glossary for when you do decide to utilize it. Fear no… Read More
2024-02-16 18:08
With TikTok’s growing influencer and creator community, it’s evident why Gen Z users are 1.8 times more likely to buy from a TikTok shop than traditional marketplaces. This prese… Read More
2024-02-07 19:14
As the NFL frenzy sweeps across advertising platforms, brands are eagerly jumping into the mix of Super Bowl social media campaigns to capitalize on the excitement. With TikTok amassing 25.7… Read More
2024-01-31 15:39
53% of marketers recognize the potency of short-form videos, especially for promoting podcasts on Instagram and video content overall. It’s not a misconception; short-form videos have… Read More
2024-01-31 13:09
Are you new to Facebook marketing and seeking a one-stop resource for the Facebook ad glossary? We’ve got you covered. Here’s an all-inclusive compilation of essential Facebook m… Read More
2024-01-31 12:34
Is your video content appearing in unintended locations because you did not exclude video and channel placements in YouTube ad campaigns?
It’s a delicate balance – ensur… Read More
2024-01-24 13:53
YouTubeFacebookInstagramTikTok
Ad Specifications & Best Practices
How to Guarantee… Read More
2024-01-23 08:52
Connected TV and YouTube Ads: A Recipe for QSR Paid Social Success
In a strategic move to amplify brand awareness across over 50+ branches across the United States, a leading QSR chain ha… Read More
2024-01-19 17:59
Valentine’s Day 2024, the month of love and affection, is not just about roses and chocolates anymore. For media buyers and advertisers, it’s a season of ‘Roi and Roses,&rs&hell…Read More
2024-01-19 15:56
Have you ever wondered about the sheer potential reach your advertisements could achieve without any category exclusions in YouTube ads? The possibilities seem boundless, with at least 800 m… Read More
2024-01-19 14:25
As the news cycle perpetually churns out updates, it becomes imperative for video advertisers to optimize YouTube ads with trending negative keywords. Beyond employing negative keywords that… Read More
2023-12-30 09:07
Stop annoying your viewers with ads appearing on irrelevant content by utilizing YouTube ad topic exclusions. According to BrandGym, up to 90% of YouTube viewers opt to skip online video ads… Read More
2023-12-29 16:39
For adept media buyers, mastering X ad specs remains a distinct advantage as X (formerly known as Twitter) stands out as an essential hub for breaking news. Despite notable brand pullouts, X… Read More
2023-12-28 18:28
Did you know that by implementing negative keyword targeting in your YouTube ads, you can maximize your ad spending by up to 90%? According to HawkSEM’s study, that’s because you… Read More
2023-12-27 09:56
The concept of advertising is nearly as old as commerce itself. Wherever businesses compete, there’s a need to get your brand noticed. But advertisement as an industry is one of contin… Read More
2023-12-26 10:19
Q5 Advertising Strategies’ are becoming indispensable for brands that leverage the post-holiday season. This period, often underestimated, offers a unique opportunity to engage with co… Read More
2023-12-22 10:29
Today’s media buyers are facing a crucial task: understanding the difference between brand safety vs. brand suitability. Salsify’s 2023 Consumer Research Report reveals that 55%… Read More
2023-12-19 05:43
The landscape of social media marketing continues to transform the online presence of any business with dynamic and innovative trends. Nowadays, businesses are generating more leads from soc… Read More
2023-12-14 16:25
As the scent of pumpkin pie fades and festive decorations twinkle to life, one thing becomes abundantly clear: the holiday shopping season is upon us. The battleground for consumer dollars h… Read More
2023-12-12 17:44
In the recent Google announcement, Danielle Wolinsky, Google Global Lead, Advertiser Trust & Responsibility, mentioned content theme exclusions availability. Advertisers can fine-t… Read More
2023-12-07 14:12
In 60 seconds or less, your YouTube Shorts ad holds the key to capturing and retaining attention, encouraging active engagement from your viewers. As media buyers, you must stay ahead of the… Read More
2023-11-28 09:37
Search Engine Optimization (SEO) has always been critical for businesses aiming to enhance their online visibility. As 93% of consumers’ online experiences begin with a search engine… Read More
2023-11-24 16:52
Unintentional ad placements on YouTube Kids channels pose critical challenges for both ad suitability and the effectiveness of advertising campaigns. While video promotions on gaming content… Read More
2023-11-22 18:01
The introduction of the Video View Campaign (VVC) by YouTube marks a significant advancement in digital advertising strategies, and advertisers found their new shiny toy. According to Google… Read More
2023-11-22 11:50
Are you grappling with your video advertising strategies, having experimented with both YouTube contextual targeting and audience targeting without achieving the desired results? Recognizing… Read More
2023-11-16 09:45
Thanksgiving has long served as the unofficial kick-off for the holiday shopping season, but recent trends indicate a significant change in consumer behavior, with online platforms and socia… Read More
2023-11-14 14:35
YouTube audience targeting can boost your ad viewership, but beware – a misstep can lead to zero audience reach. This year, the US claims the second-largest YouTube user count, with St… Read More
2023-10-31 19:38
In YouTube advertising, you have the creative freedom to explore various ad sizes and placements. However, amidst this versatility, there’s a crucial aspect that deserves your attentio… Read More
2023-10-31 18:46
Three years after YouTube’s Video Action Campaigns were introduced, a new YouTube Video Ad Format emerged: Video View Campaigns. This video-views-centric ad format revolves around maxi… Read More
2023-10-31 17:00
June 2023 brought an exciting announcement to video advertising – the introduction of YouTube Video View campaigns (VVCs). The new AI-powered ad campaign has quickly become the talk of… Read More
2023-10-26 13:46
Download Q3 2023 YouTube CPV Benchmark Report
Our comprehensive report is your passport to understanding YouTube’s CPV benchmarks. To provide businesses with the knowledge and insig… Read More
2023-10-16 08:55
Google has decided to delay getting rid of third-party cookies until 2024. The death of 3P cookies has caused many concerns for marketers figuring out how to adjust to the ‘cooki… Read More
2023-10-09 10:44
Facebook ad rejection reasons can stem from something as innocent as including “CBD” in your ad. Your ad can be flagged and stopped even when it refers to “Central Business… Read More
2023-10-06 18:13
In 2023, Halloween spending is projected to reach new highs, with total expenditures expected to reach $12.2 billion, surpassing the previous year’s record of $10.6 billion. Based on t… Read More
2023-10-05 11:24
Are you curious about how media planning using AI can revolutionize your advertising strategies, or do you find it adding complexity to your tasks? The idea of relying on generative AI for c… Read More
2023-09-11 16:56
How frustrating can it be when you want better ChatGPT responses, but it’s not quite hitting the mark? Despite repeated requests, it still falls short of delivering the response you&rs&hell…Read More
2023-09-11 15:33
Have you ever wondered why some ads effortlessly navigate through the TikTok ad review process while others falter? Are you merely guessing, fervently wishing for your campaign to emerge unt… Read More
2023-09-11 11:59
Do you know that YouTube remains a major platform for sharing videos online? In fact, more than 2.7 billion people watch videos on YouTube every month.
Anyone can use YouTube to sho… Read More
2023-08-31 09:57
The busy schedules of people and the ease offered by online shopping these days have made people turn towards ecommerce lately. Instead of taking significant time out and visiting brick-and… Read More
2023-08-29 11:04
When it comes to TikTok, tossing your video ad into the mix without a thought to TikTok ad creative policies won’t cut it. With a potential reach of 109,538,000 in the US alone, TikTok… Read More
2023-08-23 17:27
Facing rejection due to non-compliance with TikTok advertising policies – industry entry can be disheartening. You’ve crafted a compelling TikTok ad, only to be halted by a &ldqu&hell…Read More
2023-08-15 17:28
Capturing and maintaining audience attention these days is a prized achievement, and that’s why knowing the optimal video ad length for YouTube is essential. Imagine launching a YouTub… Read More
2023-08-14 16:54
Download Q2 2023 YouTube CPV Benchmark Report
Navigate YouTube’s CPV benchmarks for Q2 2023 with our comprehensive report, designed to provide businesses with the knowledge and insi… Read More
2023-08-14 16:41
The 2023 Back-to-School shopping season hits differently this year as BTS spending is expected to tumble by 10% less than last year. But most retailers, parents, and students will have the s… Read More
2023-08-09 09:06
Imagine saving over 5 hours per week – more than an entire month per year – simply by using generative AI in advertising.
Over the past year, generative AI has witnessed remar… Read More
2023-08-03 09:33
One thing’s for sure: not using AI in social media advertising is a missed opportunity. AI’s transformative capabilities have reshaped the marketing industry, and businesses not… Read More
2023-08-03 08:44
Google Bard Prompts could be the ideal AI solution for marketers considering saving a few dollars for a premium AI app subscription. It seamlessly integrates into your workflow, offering a w… Read More
Protecting Your Brand From Identity Theft In Social Media Advertising: Best Practices And Strategies
2023-07-31 08:50
Many newbies may have question what is Identity Theft on Social Media. However, identity theft poses a grave threat to brands’ reputations and financial stability. Imagine the horror o… Read More
2023-07-31 01:00
Remove the guesswork and gain valuable insights into your TikTok ad performance with our TikTok View Through Rate calculator. As TikTok has become a reliable platform for ad views and engage… Read More
2023-07-26 09:22
With TikTok’s dominance in the short-form video space, how can advertisers maximize the potential ad reach and high view-through rate? Our team has recently gathered audience insights… Read More
2023-07-18 14:17
A study last year revealed that 59% of respondents recognized YouTube ads as more relevant than ads on linear TV or other streaming apps. This highlights the immense potential for businesses… Read More
2023-07-11 07:30
In 2023 alone, 91% of businesses tapped into the power of video marketing, propelling its utilization to heights unseen since 2016. YouTube, with its vast reach, viewer-friendly features, an… Read More
2023-07-11 07:29
With 3.7 million new videos uploaded daily, accounting for approximately 271,330 hours of video content, it’s clear that YouTube reigns supreme. It’s no wonder that 88% of media… Read More
2023-07-10 18:11
Is your brand among the 5 million businesses taking advantage of TikTok’s advertising features? The introduction of TikTok search ads feature is creating quite a buzz and generating ex… Read More
2023-07-10 16:37
Adalytics recently delivered a startling revelation that has sent shockwaves through the advertising world. Advertisers, ranging from Fortune 500 brands to small businesses, along with the U… Read More
2023-06-28 09:04
MediaOcean’s 2023 Outlook Report highlights that 40% of marketers feel uneasy about the escalating prominence of brand safety issues. With an upsurge in awareness among social media ad… Read More
2023-06-28 07:17
Since its inception in 2019, Facebook’s Inventory Filter has played a crucial role in fortifying the platform’s commitment to brand safety. Meta, the company formerly known as Fa… Read More
2023-06-27 13:41
Since 2016, Meta’s commitment to providing utmost Facebook ads protection has steadily increased, with the progress being particularly notable in 2023. Acknowledging the pressing need… Read More
2023-06-22 09:46
As a leading video platform, TikTok continues captivating its 150 million US app users by introducing cutting-edge features such as TikTok Interactive Add-ons. These add-ons allow brands and… Read More
2023-06-14 08:44
In a recent comparison of average daily usage, TikTok nudged out YouTube by a slim margin, 47 minutes to 46, among U.S. users, but have TikTok’s Brand Safety tools kept pace with the m… Read More
2023-06-13 16:20
At the epicenter of the TikTok digital breakthrough lies an interactive tool transforming how social marketers fuel anticipation for their LIVE or Promotional content – the ‘TikT… Read More
2023-06-01 13:14
Did you know that 80% of social media buyers strive to boost engagement, yet only 50% have witnessed increased sales?
As the vital link between businesses and their target audience, digit… Read More
2023-05-22 17:32
Strengthening brand safety is a top priority for advertisers, and TikTok has responded by introducing a brand safety in-app feature, TikTok Inventory Filter.
A Detailed Guide to TikTok In… Read More
2023-05-15 13:09
Maximize your Instagram ad spending with ease! Paying attention to Instagram’s safe zone and ad sizes is crucial for success. Keep up-to-date with the latest guidelines and create stan… Read More
2023-05-09 08:38
Download Q1 2023 YouTube CPV Benchmark Report.
Discover the power of data-driven decision-making with our YouTube CPV benchmark report. This report provides valuable insight on cost-per-v… Read More
2023-04-24 16:50
Why use YouTube Shorts on TrueView Ads?
Are you looking for a powerful way to advertise your brand on YouTube? Google TrueView Ads offers an effective way to reach your target audience an… Read More
2023-04-05 15:50
Welcome to Strike Social’s 2023 Q2 Advertising Calendar series, where we explore the latest trends in YouTube CPV advertising. This post focuses on Q2 marketing events and how they can… Read More
2023-04-03 16:11
TikTok Pulse is a revolutionary revenue-sharing program and advertising feature that transforms how brands engage with their target audience on TikTok. Whether your brand falls under popular… Read More
2023-03-27 14:13
The pandemic has significantly influenced modern consumer behavior, resulting in an upturn in social commerce and video consumption. Among all the social networks, TikTok has seen an unprece… Read More
2023-03-24 17:46
The battle for dominance in the short-form video content space is currently being fought among three major platforms: TikTok, YouTube Shorts, and Reels. Although TikTok got the ball rolling… Read More
2023-03-14 12:16
Social media has revolutionized how businesses advertise and connect with their audiences, and collaboration with influencers and content creators has become one of the most effective strate… Read More
2023-03-01 15:59
The Super Bowl, America’s biggest sporting event, brings together the top two NFL teams in front of hundreds of millions of spectators. But it’s not just NFL enthusiasts who tune… Read More
2023-02-22 16:55
With the hype around AI and marketing automation, Meta ensured that they are not a step behind with these technological advertising advancements. Facebook launched its Meta Advantage+ Shoppi… Read More
2023-02-09 16:09
Social media evolution has dramatically influenced the behavior of the modern marketplace. From product discovery to brand loyalty and seamless fulfillment, social media’s convenience… Read More
2023-02-03 15:43
Welcome to the world of Facebook Shops! In today’s tech-driven world, businesses must establish an online presence to expand their reach and drive profits. Keeping up with technologica… Read More
2023-01-27 12:18
Keep your advertising strategy on track with Strike Social 2023 Advertising Calendar. From industry events to holidays and observances, our calendar is your go-to guide to planning high-impa… Read More
2023-01-23 16:12
Imagine connecting with your target audience in a way that feels intimate, authentic, and engaging. Imagine turning the power of video to your advantage and placing your brand in front of co… Read More
2023-01-13 18:15
Let’s be Reel: Facebook’s short-form video format is the new black. According to Oberlo, it is expected to reach 242.86 million US Facebook users by 2023. With Facebook’s e… Read More
2023-01-06 18:06
YouTube Shopping ads are social promotions that showcase your products at a glance. These ads allow marketers’ to stimulate consumers’ intent to purchase through static or digita… Read More
2022-12-28 18:27
Social commerce is poised to boom in the US as social media networks make digital shopping more accessible and convenient to users. Now that consumers have more avenues to access digital pro… Read More
2022-12-21 09:34
YouTube has been a boon for advertisers— one specific format has recently caught the attention of most media buyers: short-form vertical video ads. YouTube Shorts has reached the miles… Read More
2022-12-07 19:32
As digital storefronts continue to attract consumers, YouTube is evolving into shoppers’ wingman in deciding the best deal when purchasing a product. Most curious shoppers open their Y… Read More
2022-11-28 15:11
Marketing has changed dramatically, and video content is becoming a top-of-mind advertising solution for social promotions. According to Wyzowl, by 2022, YouTube will be integral to 88% of m… Read More
2022-11-11 17:41
This year, US consumers are filling their Christmas carts ahead of the holiday shopping frenzy, which could end the holiday advertising rush in the auction this fourth quarter. While the fir… Read More
Subscribe to Social Media Advertising Insights - Strike Social
Get updates delivered right to your inbox!