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India, A Data Led Marketing Paradise!
2017-11-30 05:33
It is interesting how many large customer databases exist in the US? Amazon has about 300 million active users & almost 30 million users are the Amazon app monthly users. Netflix has cla… Read More
Big Data Can Be A Big Problem
2017-11-30 04:33
In his book, “How to Create a Mind”, technologist Ray Kurzweil estimates that a human brain can recognize 100,000 patterns. But consumers are producing a huge amount of informati… Read More
2017-10-13 10:26
Unloved, undifferentiated, and incapable of innovation — that’s what today’s digitally savvy users, primarily including high-school students, entry-level workers, and thirt… Read More
CMO’s Need A New Kind Of Team?
2017-07-31 15:17
Marketing had always been considered a creative function. Over the last few years, there has been this rush of views that almost seem to suggest that Marketing is now only Math!This Forreste… Read More
FourSquare & Google Are Watching You!
2017-07-01 17:14
IOT & digital businesses will produce an unprecedented amount of location-referenced data, particularly as 25 billion devices become connected by 2020, according to Gartner estimates. Ev… Read More
Are P&G & Wal-Mart Enemies!
2017-06-16 11:58
Procter & Gamble (P&G), the world’s biggest consumer goods company, has been exploring a long-term partnership with Future Group akin to the one it has with Walmart in the US… Read More
2017-06-09 11:48
Wal-Mart, a retail giant, handles more than 1m customer transactions every hour, feeding databases estimated at more than 2.5 petabytes—the equivalent of 167 times the books in America… Read More
2017-05-19 10:10
Data driven lingerie=Better products In difficult times, fashion is always outrageous. —Elsa Schiaparelli How can Lingerie & data have any correlation? I am sure you are aski… Read More
Sous Chef’s & Data??
2017-05-17 09:57
A Chef’s Data-Driven Empire Geoff Tracy couldn’t clone himself. But as his restaurant empire grew he did the next-best thing, creating a complex, data-driven system to ensure tha… Read More
Amazon & It’s Bold Experiments!
2017-05-15 09:52
Jeff Bezos writes an annual letter to his shareholders which is an amazing lesson for any business. He always attaches a copy of his original 1997 letter to reiterate that even today it is D… Read More
Banks & Customer Profitability!
2017-05-05 12:37
It is interesting to see the Mobile phone services in India beginning their journey to increase profit per customer! During the last two years, profits and revenues of Indian telecom compani… Read More
2017-04-28 12:32
The problem with analytics is that sometimes it becomes an ivory tower! But journalism is showing some wonderful examples of how analytics & visualization can connect economics & eve… Read More
2017-04-28 12:16
IBM, Adobe & Oracle have all decided to focus on the CMO. Don’t get me wrong, I love these companies & I think they are doing a great job of reaching the CMO’s. But the j… Read More
Your Bank Can Be Amazon & Google!
2017-02-27 06:26
Roughly one in three banking and insurance customers globally would consider switching their accounts to Google, Amazon, or Facebook ,if the tech giants offered financial services, according… Read More
It’s My Data, Not Uber’s
2017-01-09 03:39
Apparently, Uber has a company tool called “God View” that reveals the location of Uber vehicles and customers who request a car. This tool can allow a wide number of Uber employ… Read More
Airbnb & The Art Of Analytics Storytelling!
2016-12-12 07:35
Analytics and data are transforming companies around the world. Yet one of the great difficulties with analytics is that it can be difficult to explain and understand; it is widely held that… Read More
Creating An Experimentation Culture!
2016-12-05 08:46
It is actually amazing how difficult it is to drive experiments in the corporate world. Marketing folk seem to be more comfortable with the “tried & tested”. Especially in bu… Read More
Partner Or Perish!
2016-11-27 13:53
The retail narrative has always been about two separate businesses: the off-line world & the online world. Despite a lot of talk about Omnichannel, most off-line retailers didn’t s… Read More
Analytics-from Small Acorns Grow Big Oaks!
2016-11-24 18:06
Last year, a client asked me an interesting question: How would you start analytics in an organisation? And how do you make it contribute meaningfully to the bottomline? This also seems to d… Read More
2016-11-22 12:36
What do companies need to grow? Short term vs long term? Taking a 4 year view vs a 20 year view. Difficult to solve big problem in 4 years & easy to do in 20 years. Focus vs deeply un fo… Read More

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