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Empowering Self-employed Small Business Owners To Succeed - Practical tips, advice, training and techniques
2024-01-15 08:54
It seems to be a trend that’s growing: small business owners are getting distracted by too many ideas or the latest fad, going off in a million directions and never completing anything… Read More
2023-10-03 07:12
I talk to many small business owners who are feeling afraid right now. They’re afraid of: Not having enough: enough money, enough love, enough health, enough security, and enough… Read More
2023-08-11 07:59
I have ebooks, audios and videos sitting on my hard drive that I’ve never consumed. I bet you do, too. Free information is everywhere. Even if it’s excellent, it’s not alwa… Read More
2023-05-31 19:14
What’s New:  Last week, my friend Anastacia Brice told me about the AI tool Jasper, and their Terms of Service which says you give them the right to use your content (Jasper&rsquo&hell…Read More
2022-01-09 09:40
When your business is offering a one-on-one or group service, you have to determine how many clients you’ll need in order to reach your goals. You don’t have to have a group of r… Read More
2021-12-08 16:21
In Part 1 of this article, I gave you some ideas on how to spot a crazymaker client (or student, or business partner, or mastermind group member – whomever you have a close business re… Read More
2021-12-01 08:28
Dealing with difficult clients? I hear horror stories all the time from my colleagues and clients about their own customers (also — vendors, mastermind group members, partners and empl… Read More
2021-09-28 07:48
When you sell services rather than products, pricing can be a challenge. Consulting, coaching, workshops, mastermind groups, professional speaking, and one-on-one services of all kinds &mdas&hell…Read More
2021-06-15 13:03
I ran a marketing experiment a few weeks ago, sending out an email newsletter, offering my readers either a blog post or a video tutorial on the same topic (setting and raising your fees). I… Read More
2021-05-01 14:46
It’s “back to basics” time, so let’s talk about copywriting your marketing materials! Here are the steps to any marketing copywriting, whether you are selling service… Read More
2021-02-17 13:31
When planning for the year, remember that there are 8 ways to increase your income: Sell more quantity of your existing offers. If you typically have 25 people in a workshop, aim for getting… Read More
2021-02-02 20:19
These are indeed uncertain times. COVID has upended all our carefully laid plans and we’ve all had to pivot in the past year. For the most part, we really don’t know what’s… Read More
2021-01-14 20:39
In nearly every business book I read and from the lips of nearly every business guru I listen to is the premise that you have to grow your business. Grow, grow, grow — think big &mdash&hell…Read More
The 7-Question Sales Script
2020-12-08 12:39
When speaking with prospective clients or mastermind group members, it’s helpful to know in advance how to frame the conversation and design the flow of the meeting. The goal of the sa… Read More
2020-06-22 13:39
When you think of a silo, you think good thoughts: silos on a farm filled to the brim with an autumn’s grain harvest. It sounds like a perfect metaphor for a successful business market… Read More
Are You Using The Wrong Marketing Model?
2020-06-09 11:01
Should your marketing strategy be a funnel or a bullseye? Neither marketing model is wrong — but one is more flexible to real-world situations than the other. And both offer you insigh… Read More
8 Ways To Increase Revenue In 2020
2020-05-01 12:31
When planning for the year, remember that there are 8 ways to increase your income: Sell more quantity of your existing offers. If you typically have 25 people in a workshop, aim for getting… Read More
10 Ways To Cope With A Recession
2020-03-18 18:26
Whether we’re in a recession or not, the economy surely seems shaky right now. When things take a down-turn, how will you handle it for your business? Now is the time to think strateg… Read More
Crafting Your Core Message
2020-03-09 20:37
For some business owners, it’s a struggle to clearly explain what it is you do, especially if your business is unique or you are trying to stand out in a crowded marketplace. Often, we… Read More
2020-03-01 08:05
This article is for the rest of us – people who are NOT professional copywriters, but need good copy and good headlines for our websites and email newsletters. Let’s focus in thi… Read More
2020-01-08 01:04
I LOVE reading about the psychology of marketing! Have you read The Art of Choosing by Sheena Iyengar? She’s a social psychologist and a professor of business at Columbia University. S… Read More
Categories For Small Business Goal-Setting
2019-10-03 14:12
One of my mastermind group members is working on her business goals for next year and she brought up a good question: How, exactly, do you set goals for your business? The first step is to r… Read More
2019-08-12 19:04
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Mauris pellentesque pulvinar pellentesque habitant morbi tristique… Read More
Repeat After Me: Competition Is Good
2019-08-12 07:07
No! No! No! I got an email from a student the other day who said he wasn’t going to launch his class because he found out that a competitor had a similar new class. Do not give up on y… Read More
Tool: Your Business Offers Matrix
2019-07-01 14:01
Here’s a handy tool that you’ll find helpful when building out your products and services funnel, and estimating revenue for each offer. Instructions are below. Columns A through… Read More
Think Small And Accomplish Great Things
2019-06-18 07:46
Mary was ready to create huge changes in her consulting business. How exciting, having a big dream! She had a million ideas and a solid, well-planned task lists to back up the big plan. Exce… Read More
Courage, And The Self-Employed
2019-06-10 09:39
Each week, I hear people telling me they want to build their small business, but they don’t (or can’t) move forward on their dreams because they’re afraid. There are so man… Read More
Should You Create A Product?
2019-05-14 04:51
Great question! I’ll work off the premise that by “product” you’re referring to anything from writing a book to creating a live or self-study training class. Products… Read More
Taking An Entire Month To Create Products
2019-04-08 17:00
Do you ever have that disturbing feeling that trying to squeeze one minute out of your day will render you senseless? Like you, I struggle with finding time to write books, create new classe… Read More
2019-02-08 09:38
When it comes to marketing to multiple niches, I have two words of advice: 1. Go ahead! There’s nothing wrong with targeting multiple niches. BUT… 2. Pick one and become a leade… Read More
2019-01-29 11:12
There are some people in the world who love the challenge of “cold calling” — that is to say, you enjoy calling people who you have never met, have never had any conta… Read More
How To Imagine Your Future
2018-11-27 13:16
At this time of the year, we’re encouraged to set our business goals for the next 12 months and beyond. But when I speak with small business owners, you consistently tell me that you c… Read More
8 Ways To Increase Revenue In 2019
2018-11-20 13:31
When planning for 2019, remember that there are 8 ways to increase your income: Sell more quantity of your existing offers. If you typically have 25 people in a workshop, aim for getting 30… Read More
2018-10-30 14:49
Do you have an area in your business that you want to grow or change? Sometimes it feels like you can’t get there fast enough. Setting goals can seem intimidating until you realize goa… Read More
SEO Checklist For Small Business Owners
2018-10-01 15:06
It’s easy to forget the the simplest SEO tasks when you’re busy. Search engines can drive a huge amount of traffic to your site, but only if you’re consistent about doing t… Read More
7 Tips For Managing Information Overload
2018-09-20 14:40
Do you ever have that disturbing feeling that trying to squeeze one more piece of new information in your brain will render you senseless? Information overload causes stress and a loss of pr… Read More
2018-07-27 08:01
Did you know your business runs in cycles? The key to a successful business is to begin the process of change, growth and/or innovation before the preceding cycle of success runs out. Over t… Read More
Step Into Your Leadership Potential
2018-07-16 06:34
Whatever your business model, whatever your industry, your clients are crying out for your leadership. They want you to bring a community of like-minded people together to share creative&nbs&hell…Read More
On Being YOU In Business
2018-07-10 07:28
A few years ago, a client (let’s call him George) asked me whether his marketing is “professional enough.” He was worried that his text was “too personal” and d… Read More
2018-07-10 07:24
A few years ago in the grocery store, I had an epiphany of the effectiveness of marketing message and marketing differentiation. My husband loves cheese — specifically cheddar cheese… Read More
2018-06-17 22:28
Every weekend, my husband (who is also my business partner) and I take one day off from our busy schedules, either to go somewhere interesting and relaxing, or to visit with family and frien… Read More
2018-06-04 12:14
A strange phenomena has been spreading like a virus over the past few years. In the past four months alone, three of my clients have told me that their website designer or virtual assistant… Read More
2018-05-23 07:54
Who creates your calendar and books every waking moment of your time? Who asks you to work evenings and weekends to grow your business? Who forces you to work with clients who are not reall… Read More
2018-05-21 07:58
The Ultimate Guide for Entrepreneurs Who Do Too Much. As a small business owner, there are often too many ideas, too many tasks and projects, and not enough time or resources. Entrepreneurs… Read More
2018 Learning Preference Survey Results
2018-05-17 14:02
Thanks to everyone who shared their thoughts in my 2018 Learning Survey! If you haven’t take the survey yet, you can take it here. (Don’t peek at the results below until you take… Read More
The Value Of Double Opt-ins
2018-05-14 06:11
When creating an email mailing list, there is a feature you should consider using: the double opt-in. A double opt-in works like this: First, a person who wants to be on your mailing list ei… Read More
2018-01-07 17:05
If you want a thing bad enough To go out and fight for it, Work day and night for it, Give up your time and your peace and your sleep for it If only desire of it Makes you quite mad enough N… Read More
2017-12-15 14:09
My client Mary called me and cried, “I need to find my niche!” She had been told over and over again that she needed to find a narrow niche for her Life Coaching business so that… Read More
2017-12-07 08:56
If you’ve been in business for a while, you probably already have a marketing model that is working for you. Or, at least it used to work for you… There are seven different area… Read More
2017-11-27 12:03
I’d love to be able to tell you that there are set of linear and finite phases that every small business owner goes through while you’re rethinking and redesigning your busi… Read More
2017-11-01 17:24
In the small business world, where practically everyone is time-constrained, it’s sometimes difficult to give your best to every customer, every project, every task. This is what I dis… Read More
2017-10-30 09:10
Much of marketing is about persuasion. (Note that I do not say “manipulation.”) Dictionary.com defines the verb “to persuade” like this: 1. to prevail on (a person) t… Read More
2017-07-16 12:32
There are three email newsletters I read faithfully, every single time they enter my Inbox. I subscribe to over 20 newsletters, but only three are “never miss reading” newsletter… Read More
2017-05-30 11:34
When asking your customers for their opinion, do you ask enough people? I recently asked my customers (all small busines owners) for feedback about what time of day, and day of week, th… Read More
2017-05-23 10:36
A colleague of mine in one of my mastermind groups shared a great tip with us a few months ago: instead of writing a huge to-do list every day (and never completing all the tasks), focus on… Read More
2017-05-06 01:52
Have you noticed lately that you are getting a lot of requests for link exchanges? At first you think, “Hey, great, someone noticed my website!” But look a little closer and you… Read More
The 60-Second Newsletter Concept
2017-04-23 08:59
Do you spend too much time writing your newsletter each month? Do your readers actually read it…or is it too long? These days your customers are time-constrained. There’s alway… Read More
How To Get 300 Hours Of Education A Year
2017-04-10 10:42
I made an amazing discovery last month. Like you, I’m a busy business owner. Yet I need to continually learn new marketing techniques, new business ideas, etc. in order to maintain my… Read More
Avoid Pricing And Discounting Mistakes
2017-03-09 19:00
In 2008, Pizza Hut saw its sales drop because of the Great Recession. Competitors were lowering their prices and offering discounts — and Pizza Hut figured they had better offer a disc… Read More
2017-02-20 22:07
Many small business owners feel overwhelmed with what they have to do and the time constraints they have for accomplishing both big goals and everyday tasks. I heard an interview with Zack H… Read More
2017-02-17 16:50
A years ago we had a burglary in our office. Among the items they stole were two laptops. But our data — especially our confidential client information — was safe. Here’s h… Read More

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