2024-04-04 10:34
HubSpot has recently unveiled its latest innovation in digital marketing tools: the Content Hub. This transformative platform represents a significant leap forward from the previously… Read More
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Nexa Blog - Digital Marketing Agency Dubai Blog
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Latest digital marketing and E commerce insight, analysis and opinion from Nexa's team of analysts and digital marketing experts.
2024-03-29 07:39
In the vast expanse of the digital landscape, where information inundates every corner and attention spans waver, content stands as the beacon guiding brands toward success. It's not… Read More
2024-03-19 07:06
In the dynamic and competitive digital arena of today, distinguishing your brand amidst the content deluge is both challenging and imperative. Our Campaign Strategy service serves as… Read More
2024-03-14 12:05
In today's rapidly evolving business landscape, staying ahead of the curve is essential for success. Strategic Market Studies provide invaluable insights and actionable intelligence, e… Read More
2024-03-11 06:00
In today's dynamic business environment, fostering a cohesive and motivated workplace is paramount to success. At the core of this endeavor lies internal branding, serving as the condu… Read More
2024-03-06 09:24
In the digital age, where competition is fierce and consumer attention spans are short, having a well-defined go-to-market (GTM) strategy is more crucial than ever. At NEXA, we've mast… Read More
2024-03-06 09:12
In the digital age, a robust digital marketing strategy is not just an option; it's a necessity for businesses aiming for growth and success. At NEXA, a leading digital growth agency b… Read More
2023-11-29 07:22
In B2B marketing, the concept of a customer persona is pivotal. It's more than a marketing tool; it's a compass that directs every aspect of your marketing strategy, ensuring that your… Read More
2023-11-27 06:27
The financial industry, a cornerstone of global economic stability and growth, is currently experiencing a paradigm shift. This transformation is being fuelled by the innovative advent… Read More
2023-11-22 06:26
In the fiercely competitive world of digital marketing, understanding and mastering the nuances of lead generation is crucial for any business looking to thrive. Lead generation, the p… Read More
2023-11-20 06:26
Today, social media has become an essential platform for businesses aiming to expand their reach and connect with their target audience. With the plethora of social media channels avai… Read More
2023-11-15 06:25
When it comes to B2B marketing, strategies and trends are constantly shifting and evolving, and businesses must continuously seek out innovative methods to connect with their target au… Read More
2023-11-13 06:25
In our online, technologically-powered world, the importance of digital marketing for small businesses cannot be overstated. Digital marketing is a powerful tool that levels the playin… Read More
2023-11-06 13:01
Despite the vast array of digital marketing channels we have available to us today, email marketing campaigns continue to be a vital component of our digital marketing strategies. This… Read More
2023-10-30 08:36
While Artificial Intelligence (AI) has been a part of the technological landscape for many years, in recent months it has rapidly transformed the way businesses operate, emerging as a… Read More
2023-10-23 08:36
In recent years, the retail sector has been rapidly transformed by eCommerce. Today, online shopping is a highly versatile and ubiquitous method of conducting business, allowing custom… Read More
2023-10-16 08:35
In recent years, the advent and proliferation of social media have profoundly transformed the landscape of marketing and networking, ushering in a new era of digital communication and… Read More
2023-10-09 08:35
In our digital age, the way businesses interact and connect has transformed significantly. Gone are the days of telephone and fax communication, and reliance on printed marketing as a… Read More
2023-10-02 09:30
Zapier, a leader in the automation platform industry, has once again made headlines with the introduction of its newest offering: Canvas. This state-of-the-art, Zapier AI-powered flowc… Read More
2023-09-25 09:30
The realm of architecture has always been a fusion of art and science. With the advent of technology, this fusion has taken on a new dimension, with generative AI playing a pivotal rol… Read More
2023-09-18 09:29
In the contemporary digital era, the mechanisms through which we communicate, acquire knowledge, and disseminate information have undergone a major transformation. The education sector… Read More
2023-09-04 09:29
In today's dynamic digital world, the ways in which we consume and share content are constantly being redefined. As technology advances and user preferences shift, traditional mediums… Read More
2023-08-28 09:28
In the dynamic world of digital marketing, finding innovative ways to capture audience attention is an ongoing challenge for businesses. Video marketing has emerged as a potent tool, p… Read More
2023-08-14 08:33
Marketers know all too well that there are a handful of powerful social media platforms to which their energy and efforts need to be directed. You can't be on every app, and you've got… Read More
2023-08-01 04:54
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2023-07-27 05:48
Updated 2023.
As a digital marketing agency, one of the questions we are asked is, “how long will it take for my website to rank online?” The answer is not so simple becau… Read More
2023-07-24 04:54
In recent years, China has been known for its strict stance on cryptocurrency. In 2017, the Chinese government banned cryptocurrency exchanges and initial coin offerings (ICOs). In 202… Read More
2023-07-18 04:53
In just eight days, Google's Universal Analytics will cease to exist, with Google Analytics 4 officially taking over as the analytics tool of the platform. If you have not migrated ove… Read More
2023-06-08 10:10
As AI continues to weave itself into the everyday of our online lives, more and more people are coming to terms with the need to understand, adopt, and incorporate this technology. AI… Read More
2023-06-02 10:35
Shiba Inu's developers have recently announced the launch of SHIB: The Metaverse, which will steadily open by the end of 2023 as an ongoing project. As a Web3-oriented agency, we at NE… Read More
2023-05-25 06:29
The metaverse is still a major talking point in the tech industry, especially as new developments unfold around the implementation of AR and VR in China. On 22 May, the country launche… Read More
2023-05-19 05:43
ChatGPT, as we know, has launched the use of AI tools into the spotlight in a whole new way. With over 100 million users, the platform has transformed writing processes for many indi… Read More
2023-05-08 11:07
Artificial intelligence in the workplace is not a new phenomenon, the tools at our disposal just keep improving and offering wider possibilities. By now, most of us have come into cont… Read More
2023-05-01 11:07
Consider a world where customer requests are answered 24/7 with lightning-fast speed, without the need for a human agent. This world isn’t too far off, thanks to artificial intel… Read More
2023-04-24 11:06
AI isn't the job killer we thought it was. In fact, human-AI collaboration is the key to unlocking a more productive and fulfilling future of work. Artificial intelligence in the world… Read More
2023-04-17 10:42
The business world is changing fast, and new technologies like artificial intelligence (AI), Web3, the metaverse, and virtual reality are shaking things up. These innovations offer exc… Read More
2023-04-10 10:42
Email marketing has been a mainstay in marketing for years. However, it is a constantly evolving landscape, with new trends emerging with each passing year. 2023 is no different, and s… Read More
2023-04-03 10:41
Since ChatGPT took the world by storm late last year, many businesses have been beginning to recognise the value of adding AI tools to their resource pool as a strategy to distribute a… Read More
2023-03-27 05:03
NFTs have become a mainstay in the world of Web3, as a fun and exciting form of online interaction, engagement, and digital marketing and an increasingly popular way to own and sell di… Read More
2023-03-22 04:44
Search engine optimization (SEO) is an essential part of any digital marketing strategy. It refers to the process of optimizing a website's content and structure to increase its visibi… Read More
2023-03-15 06:16
In today's digital arena, more and more people are online than ever before. It's well-established that the consumer now has access to more information and is conducting online research… Read More
2023-02-27 10:38
At NEXA, we have geared ourselves towards Web3, evolving what we do and how we do it. Web3 is the next "generation" of the internet, so to speak, and the online world is steadily feeli… Read More
2023-02-27 08:21
The rise of Web3 and the metaverse has swept through the digital arena, reaching all avenues. Increasingly, online users are seeking to move away from large, corporation-owned platform… Read More
2023-02-20 06:22
In our digital world, the need to protect one's online data has never become more apparent. Despite our many years of engagement with the internet, statistics show that data theft and… Read More
2023-02-13 05:48
The direct-to-consumer (D2C) business model has experienced a steady rise for several years now, and this trend appears likely to continue in 2023. With the growing prevalence of onlin… Read More
2023-02-08 05:36
At NEXA, we firmly believe in the power of data processing and optimisation. In the age of digital "everything", data is currency. In recent years, and particularly due to the increasi… Read More
2023-02-06 12:38
The nature of the metaverse means that anyone can access it from anywhere, all of us entering the same environment regardless of where we are geographically. Up until now, one problem… Read More
2023-02-01 10:17
As we know, cryptocurrency won't be going anywhere anytime soon, with Bitcoin experiencing its best month in a decade this January. At the moment, cryptocurrency as a general payment o… Read More
2023-01-30 05:37
Many economists have forewarned that a world recession in 2023 is highly probable. In a September 2022 report, the World Bank stated: Read More
2023-01-25 07:43
There has been a huge buzz around ChatGPT, the new AI technology that answers complex questions conversationally with an uncannily human flair. What sets it further apart is that it is… Read More
2023-01-23 07:32
There are several alternatives to Google when it comes to search engines, and You.com is one of the latest additions to that selection. Originally launched in November 2021, the search… Read More
2023-01-18 05:17
Maruti Suzuki, a leading car manufacturer in India, has officially launched ArenaVerse, the virtual reality showroom in which consumers can experience Suzuki cars in the metaverse, and… Read More
2023-01-16 05:13
Google Analytics 4 is the new generation of the website tracking software Google Analytics, a free service used to track engagement and traffic on your website. GA4 is the most advance… Read More
2023-01-11 04:59
2023-01-09 05:34
While the metaverse and its potential uses are still new and, in some cases, relatively unchartered, businesses are beginning to realise that it offers a goldmine of opportunity. The i… Read More
2023-01-04 05:33
As digital marketing expands and takes up more space in the marketing arena in general, it’s vital for businesses to stay on top of predicted trends that will help them grow thei… Read More
2023-01-02 05:33
As a subset of blockchain technology and a power part of the Web3 space, NFTs are on a significant growth trajectory. Individuals are able to mint NFTs on their own; however, it takes… Read More
2022-12-29 16:15
NFTs (Non-Fungible Tokens) are just one of the latest developments Web3 has brought to the tech world. As they steadily integrate and become a mainstay in the digital space, it is time… Read More
2022-12-29 12:45
Recent weeks in particular have shown the unpredictable nature of the cryptocurrency market. The crash of FTX sent shockwaves through the crypto world and left many people facing extre… Read More
2022-09-19 07:16
Throughout history, artists have had a tough time dealing with middlemen and corporations profiting from their talent and hard work. Now, the decentralized world of Web3, is offering a… Read More
2022-09-14 07:48
Snapchat remains a widely popular social media app among millions of users, especially in the Middle Eastern region. After a long history of being a pioneer in providing users with int… Read More
2022-09-12 07:29
You have probably heard of the creator economy by now. But what exactly is it? Read More
2022-09-07 05:47
Dubai has revealed its metaverse strategy, hot on the heels of Shanghai who announced a 5-year governmental plan that seeks to support blockchains, NFTs, metaverses, and web 3. The str… Read More
2022-09-05 07:43
With excitement and palpable anticipation for Web3 and all its promises, the real world of today is still a far way from reaching it. That is because a significant amount of developmen… Read More
2022-08-31 07:12
We live in the digital world, a place where new trends pop up, new platforms are launched and new algorithms are developed every day. This consistent change is vital for the growth of… Read More
2022-08-31 06:36
In the simplest of terms, ERC-721 is a standard interface for NFTs. These can also be referred to as deeds. In this article, we’ll be taking a look at what ERC-721 is, how it cam… Read More
2022-08-29 06:34
Non-Fungible Tokens (NFTs) are unique cryptographic tokens that exist on blockchain technology, meaning they cannot be replicated. NFTs represent real-world assets such as art. Tokeniz… Read More
2022-08-24 11:09
The municipal government of Shanghai recently announced its 5 year plan. A trio of technology that is future-focused made the cut, namely: blockchain, NFTs and Web 3. The government pl… Read More
2022-08-22 11:09
Web 3.0 is revolutionizing the way businesses operate by providing a more personalized web, greater data searchability and the elimination of third-party intermediaries. This means Web… Read More
2022-08-17 11:08
Non-Fungible Tokens statistics suggest NFTs are one of the most exciting trends to hit the Web 3 landscape. Last year, NFT sales reached $25 billion, with enthusiasts and art collector… Read More
2022-08-15 12:02
The internet is changing and the online world is heading toward a decentralized internet known as Web 3.0. Read More
2022-08-10 12:02
The term 'metaverse' sounds like it comes right out of a science fiction movie. When you begin exploring what it’s all about, that notion becomes even stronger. That said, the me… Read More
2022-08-08 12:01
PwC has published their annual Global Entertainment & Media Outlook 2022–2026. It contains a five-year forecast for consumer and advertising spend, both of which are ver… Read More
2022-08-03 10:37
It’s become the norm for almost every company out there to commit to being sustainable. Sustainability is an elusive word holding much promise and has become a requirement for br… Read More
2022-08-01 10:36
Alarm bells are ringing as inflation hikes sweep the globe. There are many variables that have caused this, but the purpose of this article to unpack what this could mean for marketing… Read More
2022-07-27 10:36
Sony PlayStation is a console that has become a part of the modern person's life, whether it plays a contentious role in your relationship or you find yourself up at all hours of the n… Read More
2022-07-25 10:36
Over the past few months, millions of Facebook and Instagram users have received notifications informing them of Meta’s updated Privacy Policies. Read More
2022-07-20 10:35
There are a vast array of digital assets that fall under the NFT umbrella. As blockchain technology continues to evolve and strengthen its role in people’s everyday lives, it has… Read More
2022-07-18 10:42
Cryptocurrency is ever-evolving. In recent times, we’ve seen widespread crashes, with the market remaining low and unclear. That said, all stocks experience their ups and downs… Read More
2022-07-13 10:41
2022-07-11 07:23
About 2 years ago, a force began to make its way through the digital sphere and a new era was ushered in - the era of the Non-Fungible Token, otherwise known as NFTs. Read More
2022-07-06 07:22
As interest in the metaverse continues to grow, so too is land in these virtual spaces. The metaverse is said to be the digital future that will influence the way we work and play onli… Read More
2022-07-04 11:31
With a user base of one billion people and a strong focus on aesthetics and art, the world has been waiting for Instagram to begin expanding into the NFT world.
Since 2021, there have… Read More
2022-06-29 12:31
There is much to learn about the world of web3. In this article, we’ll be looking at the various disadvantages of the newest iteration of the internet that you should be aware of… Read More
2022-06-27 12:30
It's a brave new world and the technology shaping the world as we know it is hot on our heels. Amit Vyas and Andrew Thomas sit down to discuss the impact that web3 is having in the dig… Read More
2022-06-22 08:07
With so much talk about the metaverse, it is natural to wonder what this virtual world means for your identity. One of the fascinating elements is the fact that you can have a 3D avata… Read More
2022-06-20 06:27
By now, you have definitely heard of Non-Fungible Tokens, commonly referred to as NFTs. In the simplest terms, NFTs are digital assets that represent real-world assets and objects like… Read More
2022-06-15 11:18
You’ve purchased an NFT on OpenSea, congrats! Now you have the option to mint it. Here’s a guide explaining all the reasons why and how you can get your NFT minted Read More
2022-06-13 13:15
The metaverse is ever-growing and filled with numerous business opportunities. As this space continues to evolve, businesses are finding new ways to establish themselves virtually. Rea… Read More
2022-06-08 11:28
Decentralized Autonomous Organisations (DAOs) are becoming more commonplace in 2022. As these membership models expand, we’re rounding up the best examples of DAOs that are inspi… Read More
2022-06-06 07:11
The digital landscape is changing and we are entering the age of the Metaverse and Web 3.0, a connected virtual world. Soon, we will use this space to socialize, work and learn, taking… Read More
2022-06-01 07:10
Web 3.0 isn’t just a buzzword - it’s the new iteration of the internet and one that is often misunderstood. Web 3.0 is not just blockchain or cryptocurrency, it is rather a… Read More
2022-05-30 06:38
Since Facebook rebranded and became “Meta,” and Zuckerberg announced the launch of The Metaverse, many have been struggling to understand what is to come from The Metaverse… Read More
2022-05-25 06:37
There are some major NFT projects in the pipeline for 2022. If you’re interested in investing in NFTs, this is a round-up that you need to have on your radar. Read on to learn ab… Read More
2022-05-23 06:35
Ready to dive into the world of Web3? In this article, we’ll be introducing you to the concept and supposed future reality, along with its defining characteristics and link to bl… Read More
2022-05-18 06:33
Cryptocurrencies have become a popular investment option, as well as the means of payment for purchases in the metaverse. There are numerous cryptocurrencies on the market, with new op… Read More
2022-05-16 07:21
Web 3.0 is the third-generation internet, and the latest evolution in the online space. This version of the World Wide Web offers a data-driven Semantic Web that employs machine-based… Read More
2022-05-11 09:34
The TikTok algorithm can be mysterious, with no certain set of rules that guarantees that a video will go viral. That said, there are approaches that creators and businesses alike foll… Read More
2022-05-09 05:57
Smart contracts are gaining popularity, though the term itself dates back to 1997. Nick Szabo coined the term, describing it in relation to having a ledger that stores contracts. Smart… Read More
2022-05-06 05:10
Yuga Labs, famous as the creators of Bored Ape Yacht Club, are selling land in their exciting metaverse project. As a mastermind in the Web 3.0 space, and valued at $4 billion, with an… Read More
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