“First Impressions matters a lot”, and most times you would never get a second chance. The Social Media has become a very commonplace for business people to come together, connect and bring awareness to both themselves and their company. With close to a billion people using social media, you have to stand out from the crowd one sure way of doing this is by having a professional social media bio.
On most social media, the bio is an explanation of who you are and what you have to offer. A common mistake that most people make is that when they first open their account and put their main information, they rarely make any changes. You need to put a lot more effort than that.
A professional social media bio is as important as joining the network itself
One of the biggest business networking sites is LinkedIn, with over 270 million users. About 80-70% of these people do not have a complete summary.
Twitter has up to 500 million users making it one of the largest networks. Before you follow someone on twitter, most times you check their bios. What would you look for in their profile?
Making a professional Social Media Bio can be time-consuming, and most people are plagued with the problem of not knowing how to express themselves or what to write.
Here are tips from going from amateurish bio owner to a professional social media bio guru
• Know your Limit
• Be consistent across all networks
• Go easy on the Buzzwords
• Keywords for your Target Audience
• Your current position or industry
• Keep it current
• Your Defining moments
• Who is your target audience?
• How you can solve their problems
STEP 1: KNOW YOUR LIMIT
All networks have the maximum characters and caps you can put into your bio. Even within the website, you can see different requirements and formats. A good example is Facebook where it allows for a lengthy About page, but only a few lines would appear on the main screen of any page.
Twitter allows about 140 character before there is a limit and you start seeing those annoying -145…
Not properly calculating those limits would cause you to be cut off mid sentence. This would give your bio a very unprofessional look. Make show you have array of bios with different length for various networks.
STEP 2: BE CONSISTENT ACROSS ALL NETWORKS
Your business is your brand, and consistency is an in very important for your image. When you have a presence across all networks, you’ll want to make sure your connections can recognize you on all these channels.
The wording’s don’t have to be exactly the same in all the bios. Just put some catch phrases and similar tone so that it would ring a bell.
3. GO EASY THE BUZZWORDS
A study shows that 181,000 people on Twitter refers to themselves on their bio as “gurus”, “ninjas” and “experts” e.t.c. These titles sound amazing and cool, but they also make you look unprofessional.
If you have an official title, you can put it in the bio. Usage of buzzwords as titles would make you look like an amateur trying to come across as an expert. Hashtags have become very common on the internet, but that does not mean it has to be in your bio.
STEP 4: KEYWORDS FOR YOUR TARGET AUDIENCE
In your bio, try to put the keywords that your audience would type into Google if they were searching for someone with your skills or expertise. If you a search optimization expert, you can put SEO as a keyword.
STEP 5: YOUR CURRENT POSITION AND INDUSTRY
It’s almost important to put at least three variations of your current position or industry. This helps with connections with other people in the same industry.
STEP 6: KEEP IT CURRENT
An amazing thing about networks is that they can be flexible. Maybe you have a new gig or job, you can update the bio easily. Another important network to update when you have a new job is your LinkedIn account.
Social media presence is tweaked very easily, so take advantage of this flexibility. If you win an award or have a new idea, you can make note of it in your bio.
STEP 7: DEFINING MOMENTS
A plus most times, is to add 2 or 3 defining moments that makes you the person you are now.
STEP 8: WHO IS YOUR TARGET AUDIENCE/ WHO YOU WORK WITH
You need to find out who they are, what unique things you can provide. If you have a partner or someone you work it, in bio like LinkedIn, it can be an also beneficial to add them.
Those partner could have a good followership and just seeing their names in your bio can also bring then unto your train.
STEP 9: HOW YOUR COMPANY CAN SOLVE THEIR PROBLEM
In just short sentences, you can explain how you can solve their problems which is your main goal. Like at the informania which aim at bringing the world to your finger tips.
STEP 10: PROOFREAD
Before posting your bio live, it is very important to proofread. This might look like a very commonplace thing to do, but make sure you take extra care in checking grammar and links.
If you don’t trust yourself, you can ask a friend or coworker to cross check it for to avoid any mistakes.
BONUS STEP: THE PHOTO/AVATAR USED IS VERY IMPORTANT
Along with the writing components of the bio, another aspect that is very essential is the photo used. Make sure that image is not blurry and it is properly cropped.
Also ensure that photos is very similar across all the networks so that your brand can be easily recognized.
Some good examples of amazing professional social media bio
1. Hugo’s bio is precise and straight to the point. He tells you exactly what he does with audience directed keywords like freelance and writer.
Even his use of hashtags when used did not draw away attention from his bio, and it still looked professional.
In this bio above, the made good use of Step 4: keywords for your target audience and Step 9: How your company can solve their problems.
3. Lance scholars bio is hip, engaging and tells you need to know about him and gives you reasons to want to connect.
Note that all these professionals outlines ways for you connect with them. It could be through an email or a website.
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