The last update in 2014 – Penguin 3.0 – may have only affected less than 1% of US/UK searches, but that ultimately translated to 12 billion queries.
Here we’ll detail all the changes you can expect from Penguin 4.0 according to Google’s blog post. But first a little refresher…
What is Penguin?
Google first launched the Penguin update in April 2012 to catch sites spamming the search results. Specifically the ones who used link schemes to manipulate Search Rankings.
Penguin basically hunts down inorganic links; the ones bought or placed solely for the sake of improving search rankings.
Before Penguin, bad links were simply devalued and needed to be replaced in order to recover search rankings.
But according to Chuck Price, after Penguin, bad links became ‘toxic’, requiring a link audit and removal or disavow of spammy links and a Penguin refresh was usually required before one could see any signs of recovery. This could take a while.
Thankfully this one of the things addressed in today’s update…
What to expect from Penguin 4.0
The following improvements were among webmasters’ top requests to Google: