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The Importance Of Local Citations And Customer Reviews

Local citations bring you the targeted customer base. It can be improved easily through the quality reviews, and by optimizing your citations. Leading Digital Marketing Companies in Mumbai, including Ally, help your Business get the best out of the web, Google, and social media.


NAP (Name, Address, Phone Number) information is also referred to as the citations.  When you are looking to target individuals within a given customer segment, in a particular geographical area, NAP turns out to be a building block around which you can build your local SEO. When optimizing NAP and citations, a few important considerations include:

  • Have identical citations on all social media and other internet platforms.
  • Make your citation complete and accurate. Even tiny details like the zip code help in garnering trust and credibility. Mismatched listings and inaccurate information may call for a penalty.
  • See to it that your business address is unique.


There are ample benefits of optimizing the citations, and the professional digital marketing companies in Mumbai can help your business have the best information rendering. You will feature within the Google maps, and those searching locally for a business resembling yours will find you easily on the web. Consistent citations also make your business more relevant within a given geographical sphere. The Google “Pigeon” update further makes web searches more beneficial for the businesses. The new algorithm returns the results in terms of simple distance, and not according to the geographical boundaries. So even if your business is not within a given administration territory, you will feature in the searches made by the customers that are close to you.

If you want your business to get the benefits of local SEO, you should work better and in a methodological manner. Having a robust profile, removing any and all local presence citations, and never citing in a spammy online directory, are a few steps in the right direction.


You can search Google for your NAP information, and know how your business ranks, and how the information is displayed. The social media reviews are also equally important. Gather all your passwords and citations for the channels, and also talk to your social media managers to know how to get the best revenues by using social media. Also, verify all your accounts, including the Google “My Business” account.

Acquiring More Customers through the Local Citations

Once you have audited and corrected all the NAP and local citation information, you are ready to target new customers. The high-authority domains are going to help you in doing so. A few Do’s here include:

  • Always choose the local websites for the business listing purpose. Access both, public and private directories, including the municipal and the business directories. These are the sites that Google uses to provide the local search results.
  • See to it that real humans are accessing your website.
  • Social media is another important avenue that has tremendous business potential. Build your business’s profile in an innovative way, post fresh content regularly, and interact with your customers.
  • Try not building multiple profiles, as it may confuse your customers

Citation building is a long and continuous process. Keep on pivoting the strategies to ensure that you are always in the lead.

Customer Reviews

Positive customer reviews can increase the reach of your brand, and also increase its potential. You can review the information to improve your business. The reviews should come from the authentic user counts, and should make the positive emotional impact so that the new customers are motivated to buy your offerings.

Do’s and Don’ts

You can ask your customers to leave a review. You can also have on the website the “Review” logo, which would automatically guide the customers towards posting reviews. Giving products and money for reviews can be disastrous for your business, and a website may delete your account or reviews as punishment. Also, see the negative reviews in a positive light, and use them for improving your business. Choose the best of all digital marketing companies in Mumbai to manage your reviews and customer feedbacks.

This post first appeared on Guest Blogging Site, please read the originial post: here

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The Importance Of Local Citations And Customer Reviews


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