Why Advertisers Turn Down Your Blog Even If You Have High Traffic We all know advertisers want exposure for their brands right? But the thing here is that you have a blog that gets 2000+ visits per day but no one seems to like your traffic. On the other hand, bloggers with 300 visits per day keep getting paid to write review posts, place banners on their blogs and make good amounts of money. I have had to discuss with many advertisers over time. Some have rejected my blog and have taken time to point out certain issues I overlooked in the past. This has helped me big time. I took steps to correct these issues. The result is that despite getting 300 visits per day to my blog, advetisers dont want to pay me more than $300 to advwertise on my blog so If you follow my tips and correct these issues, no one will resist your blog even if you charge $500+ for a sponsored post. Before I reveal to you the point that points that you need to take into consideration before you can get good advertisement that pays you well let me show the ways to put your blog in place so that your blog will be accepted by advertisers 1 – Blog design A poorly designed blog (poor theme) is certainly going to kick business off your blog. Fortunately, it’s cheap to have a premium, awesome theme these days for as low as $50. I recommend you check out Genesis Beautiful theme will not guarantee positive responds from advertisers but poorly coded and designed templates will surely be detrimental. 2 – Load speed People online usually don’t have the whole day for you. If your site is sluggish for some reasons, that’s a bad point. Imaging pitching an advertiser and it takes him 5 minutes just to wait for your page to load. Obviously, he will close the page and never to return. There are many reasons why you could be experiencing heaviness on your blog’s load speed; Poor coding of your template. Plugins Server issues Heavy objects like images. 3 – Writing capacity Here is another serious point you must consider. Generally, before advertisers pay you to review their products; they want to see some of your past reviews. If your review capacity is not good enough or weak, you may face issues while trying to get more business. What you might not have known is that google analytics is used to know our your blog get traffic daily and that is what the advertisers will want to look to see your traffic capability before they give business on your blog. . We are going to analyze data from Google analytics. If your blog is not yet hooked to it, you better do it right this moment. That’s the strongest source of stats your sponsors will always request. 1. Log into your GA account. 2. Go to Acquisition - > All traffic 3. Select a 1 month period from the date selector. and you will see all your traffic update for that month. 1 - Avg. Session Duration This gives an idea of how much time readers spend on your blog. From the above stats, the average session duration is 4 minutes 40 seconds. That means on the average every reader on this blog spends over 4 minutes. The more time readers spend on your blog, the more attractive your blog is to advertisers. The logic here is simple; the more time visitors spend on your blog, the higher their chances (advertisers) of being noticed. If your Avg. Session duration is less than 1 minute, it is a poor indicator. 2 - Pages per session How many pages does each of your readers visit before leaving your blog? In the above stat, each visitor to this blog reads (averagely) 4.57 pages. The more pages read per session, the more attractive your blog is. 3 - Bounce rate Bounce rate is a percentage of your total visits that leaves your blog without visiting more than 1 page. Someone comes to your blog through an article shared on Facebook, reads that article and leaves your blog without clicking to read another interesting article on the same blog. That is a bounce reader. The more you get these types of readers, the more your bounce rate increases and that will be a poor indicator. This reduces the chances of advertisers to be noticed on your blog. From the stat above, the bounce rate is 31.42%. That means out of 6009 sessions, about 4120 read more than 1 page. I think that’s attractive. Averagely, bounce rate below 50% is good. These 3 factors point to one key element – engagement. Advertisers want to buy space on blogs that are highly engaged. The behavior of your readers (how much time they spend on your blog and how many pages they visit) will clearly tell your advertisers how productive your blog is. Getting 1000s of visits a day is not the point. Not at all! People can drive traffic from non targeted sources. These will only end up destroying your business. It will adversely affect other elements on your stat reports. If you are driving traffic from some “view to earn” source, that will raise your bounce rate, reduce the number of pages viewed per session and reduce the time spent on site making your site a poor ground to buy space. Before we discuss how to boost engagement and attract business, let me add some bonus points to the three above; Geo-source of traffic Some advertisers are only interested in sites that get traffic from specific areas. Generally, these are areas with high online purchasing power. From my experience, the more traffic you get from developed countries (USA, CA, UK) the more you are able to drive business. I have written a post on how to attract traffic from specific countries or cities. Here is the article I highly recommend you check out Proposed solution to the problem If your blog has poor engage, don’t worry! I have what it takes to boost activities on it. I have tried this on my blog and a lot has changed for good. My bounce rate has fallen so drastically, Avg. session duration increased and number of pages viewed also moved upward. Pay attention to point 3 Here are things you need to put in place for your blog to recognised by advertisers 1 - Get a professional theme The very first point is to make sure your blog is professionally set. To do this, you need a professional theme. I recommend Genesis. It’s SEO friendly and optimized to get the best in terms of speed and esthetics. Avoid free themes. Most of them have issues. I have written an article on how free is not free and why you should avoid free templates. See the article here 2 - Create high quality posts High quality posts, by my definition are posts that have deep value to the readers. Don’t just reproduce or rehash some content. Bring out real value in your articles, trying to show something that’s not readily seen somewhere. People want discoveries. They want to find solutions. They want real value. If your post has what they want, they will stick to it and share it on social media. Your articles should be in-depth, touching every area of the subject as possible. This will make sure your post is long enough to attract even Search engines. Format your articles properly. Use short paragraphs, headlines, bolded text, images, use short sentence and write in good language. Avoid shouting colors and backgrounds. Avoid misleading titles. They often lead to high bounce rate and low time on site. Your page titles should reflect your content. Do proper introduction. You must trigger interest as soon as someone reads the introduction of your article. 3 - Do descriptive internal linking This is the point that drastically cut my bounce rate, increased pages viewed per session and time spent on my blog. If there is something you have to take from this report, it is this point. Bloggers are used to linking to related posts using keywords. That works with little success. If you want to see real success in getting your readers to click other posts on your blog, use descriptions before linking. Here is what I do! If I want to link to another internal article, I create a box with a different color and describe the article I want to link to properly, showing how it is related to the current article. If you have been reading my blog, I’m sure you have noticed this done. I have written an article on this strategy and how you can implement it with success. Check the article here. Please take time to read it if you haven’t. The Click Through Rate (CTR) for this link is so high. More than 70% of readers on this article click the link. This leads to a low Bounce Rate. Creating related posts description boxes work like charm. Your bounce rate will drop so rapidly just by doing this. You can create 2 or more of such boxes to even keep your readers longer. 4 - Using Related Posts Plugin Another option people use that’s less effective is setup a plugin that displays related articles on the sidebar or just below the article content. This works to a very little extent. For the most part, you are not able to select which articles to show here. The plugin makes the choice and most often with a lot of mistakes. I removed that plugin from my blog and things are better now Bottom line The three points we discussed above help advertisers determine whether your blog is engaging or not. I have also helped you on how to positively affect these blog engagement elements. For the next one month, put my tips (especially Tip 3) to action and see how your blog blossoms. Contact advertisers with these stats and watch them buy your space or pay you for sponsored posts. This are good tips to follow for advertisers to get your blog recognised for a good advertising deal on your blog.