You’ve heard all about the importance of content marketing. You know the benefits. You understand that it can help to build trust in your brand and establish your knowledge and authority. You know the sense of personality it can bring to your business and the credibility that it can bring you as an entrepreneur. However, despite your best efforts, your content marketing isn’t resonating with your target market in the way you thought it would. Your analytics show that the content is rarely read and even less frequently shared. You’re starting to wonder why you bothered to start your blog in the first place. Art without an audience is, after all, useless.
But before you turn your back on Blogging and content creation, take a moment to address the reasons why customers aren’t clicking on your content. The situation may be easier to rectify than you thought…
Are you writing about what your customers want to read about?
It’s easy to fall into the trap of Writing about what you want to write about rather than what your customers want to read about. It’s easily done. After all, part of your rationale for business blogging is establishing your credentials, knowledge, and expertise. Nonetheless, your blog should contain content that interests your readers… Otherwise, what’s the point? No matter how much customers may be on board with your brand, that doesn’t mean that they’ll necessarily embrace and share everything you post on your blog.
Do your posts offer value to your readers?
This isn’t necessarily the same as writing about what your customers want to read about. To ensure that your content really resonates with your target market, it’s imperative that your content offers them something outside of a few minutes’ entertainment. It needs to help them solve a problem that they encounter regularly or to do something that will make their lives easier or more enjoyable.
Tutorials, infographics, and guides are all great examples of content with value for the reader baked right into the crust.
Can you blog wherever or whenever inspiration strikes?
Don’t you just hate it when the perfect line of prose starts to write itself while you’re at the gym or in the shower? In the digital age, where most IT support also encompasses cloud based solutions, the workplace is rarely contained to the office anymore. Fortunately, most blogging platforms have pretty robust mobile functionality. Make sure that you have the facilities to quickly and easily get your thoughts in writing when inspiration strikes, even if you don’t have time to hammer out a post right there and then.
Are you only writing blog posts?
Remember that the majority of your customers will be accessing your blog and your website through mobile devices. They’re busy and have a lot of demands on their attention so they’ll be consuming your content in short, quick bursts. Long form content isn’t always ideal for consumption in this way. For this reason you should think of ways to say a lot in a short space of time including infographics, cartoons and video posts.
More diversity makes for better blogging!
The post 4 Questions To Ask When Customers Aren’t Clicking On Your Content appeared first on Blogging Business Boost.