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Congratulations on your decision to take your blog to Youtube. I started my YouTube Channel 6 months ago and am really enjoying creating new content every week for my viewers.

YouTube videos are all the rage for many bloggers today. Creating quality videos is a great way to get out in front of your readers and connect with them.

A well-created video can easily resonate with viewers and go viral. If you don’t think it’s possible, think again. It is. All you need to do is focus on quality and content.

Today, I’m going to go through the steps necessary to Record, edit and get noticed on YouTube.

Aside from the process of shooting and editing your own videos, you have to have some knowledge of how to get them noticed. A lot of bloggers I have talked to in the past have told me they never started a YouTube channel because it was so difficult to make content that gets noticed.

Want to know the truth? It’s not hard!

MY TIPS FOR GETTING STARTED ON YOUTUBE

One day, I was just browsing YouTube for interesting videos to help me with my blog. I had no idea that it would be the day I would watch several videos that would convince me it was my turn to get in front of the camera, but something snapped in me and I decided to just get started.

Getting started is half the battle…which leads to tip number one:

TIP ONE: Record Your First Video Today

Don’t hesitate any longer. Just record your first video. Don’t have a professional camera? It’s ok! You can use your cell phone. Phones actually create decent videos and will work for you until you can afford more professional recording equipment.

TIP TWO: Don’t Expect Perfection

Your very first video won’t be perfect. The video may not be as clear as possible and the sound may be a little muffled, but that’s ok. Don’t let the fact that you don’t have expensive equipment to make a video an excuse to put off starting.

Here is the very first video I recorded for my blog back in March of 2018. Yeah, I know, it’s horrible. The lighting was bad (I was in my man cave) and there aren’t many graphics or effects. This video is the result of me just telling myself to “just do it.”

TIP THREE: Focus on Content

No matter how clever you are in your videos, or how much money you put into recording your videos, if your contents sucks your video will suck.

In order to really make a ripple in the large YouTube ocean, your videos must be informative, creative, and valuable to the viewers that are watching it.

Always, always, always focus on content first. if you hook your readers in to the information that you’re provided them, the loyalty will come over time

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Always, always, always focus on content first. if you hook your readers in to the information that you're provided them, the loyalty will come over time
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Recording Your Videos

Choose Your Equipment

Before you can start recording your videos, you need to decide on the equipment you are going to use to produce your videos. You can use a handheld digital video recorder, your cell phone, your tablet, or a webcam.

If you watch some professional YouTubers, some of them have really nice backdrops. I have a basic white photography backdrop that I use sometimes. Other vloggers may use a green screen so that they can introduce animation and graphics to their videos.

What device are you going to use to capture audio? You can simply use your phone, tablet, or computer’s audio recording device, or you can choose to use a wireless microphone. If you are going to be in an area where it may be a little noisy, a wireless mic is an inexpensive option.

If you are recording indoors or in a spot with poor lighting, add lighting cheaply by placing a few lamps behind your camera. I love to record at night, which means I usually have to add in a little more artificial lighting.

Choose Your Location

You can record videos in practically any location that meets your needs. Choose a location that’s well-lit, free of distraction and noise. Some of my videos are recorded in my car during my lunch hour, and others are recorded in various locations at home. If you have a dedicated studio to record your videos, that’s even better.

Write a Script or Outline

Some YouTubers can hit record and talk without any type of visual aid. I’m not a fan of that method. I always bring a brief outline or script of my main talking points.

A script or outline will definitely help you stay organized and will keep you honest as to what you set out to talk about in your videos.

Prepare Your Appearance

Before you record, spruce up your appearance. Make sure you are presentable and your appearance promotes you as a professional and authority in your niche. I love how Gillian Perkins pulls this off very well in every video she releases.

Rehearse

Take it from me, having to do multiple takes because I don’t know what I’m going to say and how I’m going to say it gets very frustrating. That’s why I started rehearsing each clip before I record it.

The more prepared on what you want to say and how you want to say it, the easier it will be when it’s time to hit the “record” button.

Record in Clips vs One Long Video

I quickly found that recording in Clips is much easier when it comes to editing than when I recorded in one long video. I can make “jump cuts” easier and easily add effects to individual clips in a lot less time than having to edit the entire video.

If you do decide to record in clips, I recommend stating the number of the clip at the beginning of each clip so that you can keep your videos organized whenever you import them into your video editing application.

Editing Your Videos

Choose a Video Editor

There are many good video editors available that can do amazing things to enhance your videos. I have used VideoPad for the last 6 months and am very happy with its features. There are several apps that also do a decent job, but I prefer to do all of my editing on my PC.

Decide on an Introduction

How are you going to introduce your videos? There are many different options. Some vloggers have spent money to create a professional intro for their videos, while other vloggers simply start with their content. Make a decision before editing and putting your clips together on the timeline.

Trim Unwanted Sections

As soon as I upload my clips into VideoPad, the very first thing I do is trim the beginning and the end so that I can cut out any unwanted footage. Remember when I said I say the name of each clip number to keep them organized? I cut this part out during the editing process.

Add Filters

I will usually add some type of filter to each clip. If I am not satisfied with the lighting, I’ll add an auto-level or exposure filter to help brighten up the finished product. VideoPad also has several interesting filters such as a black and white filter or an old filter than can add some variety to your videos.

Add Transitions

A really cool feature in VideoPad that I take advantage of is adding transitions between my clips. VideoPad has an array of options to make transitioning from clip to clip more exciting than just putting clips side by side.

Add Text

In addition to filters and transitions, there are multiple opportunities to add text to your videos. This could include your blog’s URL, your name, talking points, etc. VideoPad offers basic text features that can add a lot to the quality of your video.

Add an Outro

At the end of each video, you should include an outro card that shows your social media links and links to other videos. While the card design itself can be make using PicMonkey or Canva, the actual links to other videos must be added through YouTube (I’ll show you how to do this in a future video).

Here are the outro cards I use for my videos. You can use similar designs to close out your videos.

Adding Music

Adding music to your videos can be fun, but you must be careful not to break any copyright laws. I highly recommend using the free YouTube Audio Library. Inside this library are thousands of music and sound effect options. Make sure to give credit in your video description when the sound clip requires it.

Converting the Video

Once you have your video edited the way you like it, it’s time to convert it into a format that will work with YouTube. Apps such as VideoPad will do this for you, but keep in mind the larger quality you set your conversion output, the longer it will take to convert.

I’ve had some videos that have taken 5 hours or longer to convert. This is why you need to really make sure everything is to your liking before hitting that covert button.

Upload to YouTube

Once you have a finished product, it’s time to upload it to your YouTube channel. Stay tuned for a future blog post and video on how to complete all the fields and settings YouTube allows for your video.

Getting Noticed on YouTube

Provide Value

No matter what else you do, you won’t get anywhere on YouTube if you aren’t producing value. Spitting out the same type of content doesn’t work in blogging, and it doesn’t work in YouTubing either.

Make your videos educational and entertaining. If you can find a happy medium between the two, you’ll have good success down the road in attracting and maintaining subscribers.

Comment on Other Videos

Be involved in other video discussions and assert yourself as an authority in your niche. Getting to know other YouTubers only helps you in the long run. Whenever you comment on other videos, you’re leaving a digital trail back to your own channel.

Upload Regularly

If you post one video every 3 months, you can’t expect much action by way of subscribers. Commit yourself to a regular schedule. For example, my own posting schedule is once a week, on Friday at 6 p.m. with the occasional extra video thrown in at some point earlier in the week.

By regularly publishing content, you’ll show your viewers that they can always be assured new content will be available. Don’t fall into a black hole!

Put SEO Keywords in the Tags and Description Sections

Consider the Title, Description, and Tag sections to be opportunities to use SEO keywords. YouTube’s search features work very similar to Google’s. The more quality keywords you use, the more likely you are to see higher traffic.

Make Beautiful Thumbnails

No one wants to click on a video that has a dull thumbnail. Use Canva to make a beautiful FREE thumbnail for every video. The more attractive your thumbnail, the more likely someone is to click on it to watch your video.

Offer a Freebie

When you can give your readers something for free that continues to help them with their problem, you are providing value beyond the video.

Whether it’s a printable, a workshop or e-course, additional resources, you can really make a huge impact with your readers by going beyond just posting a content.

Be Unique

A great way to stand out on YouTube is to be unique. No one wants to see copied or regurgitated material. Your readers are looking for new and informative information to solve their problems, but if they are given the same information another blogger gave them, you aren’t providing any value.

It’s ok to use a topic someone else has used before, but put your own personal spin on it. Approach it from a different perspective that applies to your readers.

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A great way to stand out on YouTube is to be unique.
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Be Outrageous

Some of the best YouTubers go to the extreme to get followers. Find different ways to spark heated discussion and controversy in the videos you make. Everyone likes a good debate every once in a while.

Be careful not to go too far. Insulting or belittling someone or their culture can have huge consequences. These types of issues can lead to your channel getting shut down.

Give Your Viewers a Shout-Out

From time to time, it’s nice to recognize one or two of your viewers in one of your videos. It doesn’t have to be anything huge, but simply thank them for following you and drop their channel IDs down in your description to give them a little boost in traffic.

Constantly Improve

Trust me, the very first video you create will be the worst video you will ever create. Every time you record a new video, you get better. It takes time getting used to speaking clearly, looking directly into the camera, using the right hand gestures, etc.

Over time, you will become a seasoned pro. The first video I recorded way back in March has so many errors I would have identified today before publishing it. Make efforts to constantly improve in your techniques. Mix up your videos and always look for ways to add in new things to keep your viewers interested.

Don’t Rush to Publish

Just like with your written blog posts, don’t rush to publish your video on YouTube as soon as it’s ready. Set it aside for 24 hours and come back to do a final review. Chances are, you’ll find something you missed during your initial editing session.

It’s ok to delay dropping a video in order to make changes. The bad thing about YouTube is you can’t update a replacement video. This means you have to delete the entire video and lose your stats and comments.

Rather than rushing to publish, take some time to separate yourself from the project before coming back for a fresh look. I also recommend letting a family member or friend give you feedback before the video goes live.

Watch Other Videos in Your Niche

I make it a regular habit to watch other videos in my niche. The reason this is helpful is that it gives me ideas to improve upon my own videos, and I can also identify some of the mistakes I don’t want to make.

I watch videos of bloggers who have thousands of subscribers just as much as I’ll watch a brand new blogger.

I’m not looking for ways to plagiarize or copy others’ content. I’m simply looking for the things that make their videos good and/or bad.

Whenever you do this, make a list of those good and bad things, so that you won’t forget them when you are recording your own videos.

Laugh at Yourself

Hey, I’m not perfect, and I realize that. For all I know, I’m the worst YouTuber out there. I can’t tell you how many times I mess up when I’m recording my videos.

It’s ok to mess up and it’s ok to laugh at yourself when you do.

I collect clips of my own goofs and store them in a folder I labeled “Outtakes.” From time to time, I’ll create a “Hilarious Outtakes” video to share with my viewers. Here’s the first one I made.

I do a pretty good job of screwing up, and instead of getting frustrated with it, I turned it into a funny video that hopefully collects some laughs!

Conclusion

I really hope that today’s post helps you with kicking off your YouTube channel and boosting your views. It’s really tough in the beginning to start gaining subscribers.

I’m nowhere near close to where I want to be, but the important thing is to be consistent and post on a regular basis.

Stay tuned for future tutorial videos on how I use VideoPad to edit my videos and on the best way to populate your YouTube descriptions.

If you have any questions about today’s content, drop them down in the comments section below, and I’ll respond right away.

Happy blogging!

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