Let’s take a look at some ideas on how to update old blog posts. By following these simple tips, you’ll get more traffic and views on your old posts than you ever thought you would!
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You wrote a GEM of a blog post 2 years ago and it’s still earning you views and maybe some affiliate income. But, is the information in that post still relevant?
It can be very easy to overlook old posts because we are always focused on the present. This is a BIG mistake to make.
But, not to worry. Today’s post will tell you what you need to do to keep the dust off of the old content and relevant for today.
There are 7 things you can do today to update a blog post headed for a virtual graveyard gain a new life:
- Write an Updated Version
- Repurpose It
- Review the Links
- Restructure the layout
- Edit and Proofread
- Increase Word Count
- Delete it
Write an Updated Version
Information is constantly changing. That blog post you wrote 3 years ago, while it may still be relevant to today, may have some outdated information. Rather than editing the existing post, Write a follow-up post and then link to the original post. The reason I like to leave old posts alone and write a 2nd post is that it helps with keeping readers on my site longer. Now they can read the new content and reference the old version if they want.
A good opportunity to write an updated post may be one of those posts where you are promoting a particular product or service you used 2 years ago, but use a different one today. Write a post that explains why you switched and give your readers a glimpse into the process it took to move to the new service.
Analyzing your stats may tell you that the old blog post may not be getting as many views as you’d like. In this case, it might be a good opportunity to convert the post into another medium. For example, I took my blog post, “15 Blogging Best Practices” blog post and turned it into a 15 video series on YouTube. Not only am I spreading the content out to a medium, I’m linking to the blog post in my video description. Now I have shared the post both on my blog and on my YouTube channel.
Re-purposing a blog post can be done in a multitude of ways. You can turn blog posts into infographics, email blasts, email courses, videos, slideshows, and much more. The opportunities to expand one post to a wider reach are practically unlimited.
Review the Links
Links are always changing or going away. Chances are, those cool links you included in your old blog post are either dead or have changed. You might be wondering how you can possible have the time to check every single link on your big blog. I use a free tool called Broken Link Check. This free tool will scan your entire site and return a list of every broken link, and gives you the URL on your site where that link appears. This makes it very easy to edit the post and either remove the link or update it.
Why is this important? The more broken links you have on your site, the less reliable search engines think your site is. Broken links also lead to poor reader experience. Every experience your reader has on your site should be positive – including the additional information you may be pointing them to off of your site.
Another activity you should perform, if you participate in affiliate marketing, is to check for any opportunities to include Affiliate Links. On the same subject, check your existing affiliate links to make sure they still point to the site they should be. You definitely don’t want to miss out on any potential sales because of a broken links. Affiliate programs change links or retire links regularly.
Restructure the Layout
Sometimes it’s not easy when you are writing a blog post to tell if the layout you are using is reader-friendly. I like to go back on a regular basis and split up any paragraphs longer than 3-5 sentences long. Shortening paragraphs will make it easier for readers to stay engaged with what you are saying and not get lost.
Look for opportunities to add bulleted or numbered lists. Lists are a great eye-catcher, and also help to break up the monotony of reading a large amount of text.
Did you include a call-to-action and related posts in the original version? If not, it’s a great opportunity to go back and give your readers more reasons to stay on your blog.
Edit and Proofread
You should have edited and proofread your post right before you originally published your content, there’s no harm in doing a new edit and check the grammar again. This is especially useful if you know you were in a rush to publish the original version. If you see some funky grammar going on, run the content through Grammarly to identify where corrections are needed.
While you are performing this exercise, go back and change any posts that are written in the third person. You should always write in the 2nd person when you are writing something for your audience. Third person makes you come across as distant and uninterested to your audience.
Increase Word Count
My rule of thumb is a good blog post should be at least 1,000 words. Search engines look for content with long and detailed information. Anything under the 1,000 word range will struggle to rank against similar posts with more words.
If all else fails to revive the post, delete it. Sometimes you are going to change niches or switch gears on your blog, and that old post that was totally relevant back in the day sticks out like a sore thumb on your new site. There is NO SHAME in deleting an old blog post if it’s lost its relevance, or if you think it is completely unsalvageable. Make sure you back up the post onto a Word document in case you change your mind down the road and want the post back.
Another reason you might want to delete a post is that it may have never gained any traction from readers. Maybe it was a good idea that was poorly executed as a blog post. I’ve gone through my entire site before and deleted posts with little-to-no views.
When you delete a blog post, anywhere you’ve shared the link to that post will now become a bad URL. Write a new blog post and then redirect the old URL to the new URL so that you don’t lose points in the SEO game. Links that lead to no where will tarnish your reputation and drop your site in the search rankings.
Today we’ve talked about several simple ways you can save an old blog post from certain death. These strategies are all free and don’t take very long to complete. You will be amazed at all the possibilities your old content still have today.
Have you updated any of your old blog posts? What did you do to make them relevant again? Leave a comment below so that I can check out the post!
- How to Repurpose Old Blog Posts
The post How to Update Old Blog Posts (and why you should) appeared first on Blogging Business Boost.