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Squarespace vs. Wix: Which is Easier to Build My Website With?

With plenty of website options to choose from, shopping for a website is not easy thing to do. There are so many web hosts to try—Of course, you might have already heard of Squarespace and Wix. You get to have a professional website and mobile site without having to lift a single finger to write and edit HTML. And you can’t beat the price for what they’re offering, either. Business owners and entrepreneurs often turn to Squarespace and Wix for their needs.

You no longer need a high-level web designer to help make you a professional website. Both Squarespace and Wix provide sophisticated Templates and features for similar prices.

But which one is easier to build your website with? Which web host takes less time to understand? Whether you’re creating a website for your business or creating a blog to write about your passion, we’re here to help. We’ll take you step-by-step in helping you decide the one that best suits your needs, without having to make an account just yet.



  • Clean, sleek and wide designs that are customizable and easily changeable.
  • Fully integrated eCommerce and custom domain name.
  • Workshops, webinars, educational articles and a community of artists and small business owners who you can network with.
  • 24/7 customer support through live chat, email and phone with instant response time.


  • Because this web host’s templates are made in-house by their web designers and developers, all their templates are professional and mobile responsive. Your website will look the same on your computer as on your phone. It’s like having a team of professional web designers behind you.
  • Because of the many features Squarespace offers, one of the pros you can take away from a free trial is your access to your own personalized and free logo, providing the T-shirts and business cards to go with it. It’s an incredible marketing feature we recommend any business owner to take advantage of. The T-shirts and business cards are purchased.
  • Your content does not disappear when you change your website template.
  • Because of Squarespace’s 24/7 support and live chat capabilities, you’ll receive help whenever you want when having trouble with your website.


  • It’s not free.
  • Squarespace is limited in templates—only 50 templates to choose from. They choose quality over quality and can be said that their templates are designed to cater specifically to creative professionals. The web host offers templates for professionals and businesses in the following industries: art and design, community and non-profit, fashion and beauty, food and drink, health and fitness, home and living, music, wedding, photography and other professional services.
  • Squarespace operates on high-quality images to make their templates look visually appealing. So, you might need high-quality photographs to create a professional website. If you lack high-quality or detailed imagery, it might not be worth the investment.
  • Does not offer a drag-and-drop feature on certain templates to move your website’s content around.
  • Your data and content cannot be downloaded, imported or exported to another website.
  • It’s not purely a content management system so if their server goes down, your website goes down with it.

When you start with Squarespace, the web host asks you to choose a website design, or template. Once you choose a template, you’ll create an account and answer a few questions: What is your website about? Is it about art or non-profit? What are the goals for your website? To be hired or capture memories and ideas? Who is this business for? Yourself, family or clients? What is the title of your website?

These questions make it easy for Squarespace to place you in one of their 14 categories and offer you features in order to market your content. Once you have created your website, you must design it by choosing fonts, writing titles and captions, editing links and uploading your work. Squarespace does not guide you through this part of the process of filling out information or exploring through each part. You will have to navigate through each page of your website. If you have some experience creating a website, this will be a moderate experience for you.



  • More than 500 templates in 70 categories.
  • Custom domain name and online stores.
  • Email marketing and SEO tools.
  • Artificial intelligence process and the drag-and-drop tool.
  • Offers Wix App store which gives users unlimited features, custom fonts and


  • Wix’s multiple and broad templates allow users from any industry to create a website.
  • The drag-and-drop feature allows content to be moved around on the site when creating it, making it easier for you to customize your site.
  • Offers a free subscription for users in addition to other low cost subscription options. This is a great option for entrepreneurs and small business owners, who are on a budget.
  • For some business owners, Wix’s App store offers those in the hospitality industry with Wix Hotels, a booking system for hotels, bed-and-breakfasts and vacation rentals that use Wix.


  • Does not allow you to keep your uploaded content when you change your site’s template. You have to start over from scratch in uploading your photos, videos or products onto your website when you change to a new website design.
  • Wix does not provide a friendly user interface for beginners who are creating their website.
  • It’s not mobile responsive, meaning your website won’t look the same on your phone as it does on a computer. Wix does offer a mobile user interface so that you can edit what content can be seen on a mobile device.

After creating an account with Wix, you’ll be asked a series of questions to determine which design and website category is best for you. What kind of website do you want to create? Portfolio/CV or a Business/Online store? Then it’s choosing between the two processes of creating your website—Wix’s artificial design intelligence (ADI) or Wix’s Editor. This is a great feature. To create your website, you can start with Wix’s artificial design intelligence (ADI) that guides you through a step-by-step process of filling out information. If you’re more on the creative side and want to design it on your own, you can choose Wix’s Editor, the drag-and-drop feature with specialized apps that you can customize on your own time. If you choose Wix’s ADI, you’ll be asked a series of questions by their artificial intelligence. For example, if you choose business as a category, they’ll ask you what type of business you own, what features you will need and what is the name and location of your business. After filling out your company’s information, ADI will offer you a color scheme. After you’ve chosen your colors, ADI will create your personalized homepage with the color scheme you’ve picked out. This long and drawn out process is easy for the user and creates a website to meet your needs without trying to figure out what template you want.

The Best Bang for Your Buck — Pricing

Choosing your website host all depends on the type of business you own and which features you’ll need in order to market your product.

Truthfully, a web host is only worth the investment if your website looks impressive and happens to be the top result on search engines such as Google and Bing. By being the top result on Google or Bing, your website will attract more visitors and become popular. Visitors who explore your website should have an easy time doing so. This is a successful website.

Squarespace and Wix provide an SEO feature and attractive templates. But do they make it easy for you to create a website during the setup process? And is it inexpensive?

Wix offers six plans—free, Connect Domain ($5/month), Combo ($10/month), Unlimited ($14/month), eCommerce ($17/month) and VIP ($25/month). All of Wix’s premium plans include free hosting, more than 50MB in storage, Google analytics, premium customer support and a custom domain name.

Wix’s free plan is great for the beginner user. The downside of starting with Wix’s free plan is that you’ll have the company’s branding and advertisements on your website, if you decide to promote your website to clients or employers who are not your friends and family. Wix’s free plan is great for personal use—blog or a portfolio—but not for a business that markets its services and plans on generating revenue.

Although Wix offers a free plan, Squarespace does not. Squarespace’s packages range from $12 to $40 per month for 12 months. Initially, Squarespace reels you in with a free trial to start. After your 14-day trial ends, the website host requires you to choose one of their four plans—personal ($12/month), business ($18/month), basic eCommerce ($26/month) and advanced eCommerce ($40/month). Each plan’s prices are adjusted based on whether you decide to pay the one-time annual fee or pay month-by-month.

(photo courtesy by Website Builder)

All of Squarespace’s packages include unlimited bandwidth and storage, fully integrated eCommerce to sell your services, a sales transaction fee, powerful website analytics and SEO, a custom domain, SSL security, customer support and the ability to sell unlimited products or accept donations. Squarespace’s lowest priced package is the personal plan, which offers 20 pages, galleries and blogs with unlimited bandwidth and storage for $144 per year, or $16 month-to-month.

Are Squarespace’s prices worth the investment? If you’re a photographer, you might consider choosing Squarespace for their sweet, versatile designs. Squarespace’s templates are built to showcase large, detailed images and other portfolio work. If you’re an entrepreneur on a tight budget and can’t dish out the $144 per year, you might consider starting on Wix to promote your services. Wix is cost effective and offers a number of the same features Squarespace offers such as SEO capabilities, an online store and ability to add additional contributors at a lower price.

Now let’s think about these prices on the long-term spectrum for a business. Squarespace’s personal plan for $12 per month, or $144 annually, has fully integrated eCommerce, unlimited bandwidth and storage. If you compare Squarespace’s $12 personal plan to Wix’s $17 eCommerce plan, which only has 200GB bandwidth and 20GB storage, you will find Squarespace’s plan beats Wix’s plan by $4 every month and access to publishing more content.

Alternative Web Service Hosts and Content Management Systems to Try

If Squarespace and Wix are not your go-to options, there are plenty of other web hosts alternatives you can try but they might not be as simple: Weebly, 1&1 Web Hosting, GoDaddy, BlueHost and InMotion Web. Tumblr is even a great option for a blog, but it does not provide you with a custom domain and all the features to promote your site.

A great content management system alternative is WordPress. WordPress is still king in the blogging community, gives users all the same features with lower prices and it’s used by larger companies. This is because by using WordPress, the company, or individual, is not leashed to the WordPress server, like users are to Squarespace and Wix. Although Squarespace and Wix are the top contenders in the website business, they are not pure content management systems. Squarespace and Wix are cloud-based web hosts, which means all your content is on their servers. If the servers at Squarespace and Wix go down for a few hours, your website also goes down. You’re not required to install anything to use the two web hosts, but it also means you cannot download or export your content or data to another website, like you can with WordPress.

So companies are still using WordPress because it has unlimited storage and the ability to manage and design their website using HTML.

For a low price, WordPress also has just as many templates as Squarespace, along with Wix’s drag-and-drop feature. Offering the same SEO and eCommerce features, the web host does not require the user to pay exorbitant prices to have a professional website.

It has four plans—free, personal ($3/month), premium ($8.25/month) and business ($25.92). Their paid plans include email and live chat customer support, a custom domain name, a number of themes and unlimited storage, depending on the price. Beginners can use WordPress for as low as $3.95/month from Bluehost and Siteground.

The Best Choice For Most People & Why

For most people, Wix and WordPress are great options. It’s practically free to use and most people today are using the two platforms to create their website. However, small business owners and freelancers typically use Wix and Squarespace for their platforms.

Having a website today for your business is as crucial as making money. The two go hand-in-hand. As a business owner, you want to market your company, and yourself, so well that it really solidifies your credibility with your clients, allows you to network and increases your revenue. Choosing your website platform is an investment—laying down the money now in order to make more money in the future.

As a result, you should think carefully which web host to go forward with in the long-term. Your choice of a web host depends on what type of business you own, what type of content or product you’re marketing and what you’ll need in order to properly market yourself online.

It comes down to whether you believe Squarespace will bring value to your business long-term. This is a return on your investment. How much are you willing to invest? Is it an easy process to create your website with?

If you consider Wix for your business, you have to ask yourself whether your business will eventually grow, requiring your company to have more storage and features, and thus, an advanced plan from Wix?

We believe Wix is a great start but if it comes down to growing your business, Squarespace will still be the better option for the price. It shares the same features and offers professionally designed templates for the lower price.

Squarespace is a great long-term investment. It has all the features a business owner needs: a professional and elegant design, the ability to save your work when you’re changing your template and a number of incredible features to sell your product or your work online. Squarespace has a friendly user interface, allowing the user to create and edit their work online with ease.

Which one is easier to build your site with? While Wix provides far more templates to choose from, it also poses an issue for the user when deciding to change a template. If you decide to change your website’s design (which is a common occurrence in updating your content and modifying your brand), you’ll have to start all over again in uploading content and rearranging it on your site. During the process of creating your website, it all comes down to working smarter, not harder.

Because Wix and Squarespace are both free to sign up, we recommend you give them a try. Let us know below in the comments which platform worked for you.

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Squarespace vs. Wix: Which is Easier to Build My Website With?


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