At the Mobile World Congress last week, the updated version of the iconic Nokia 3310 Phone was unveiled. The first phone most teens of the 2000s had, retains many of its original features, including Snake.
The phone, which was first launched 17 years ago, doesn’t have 3G or the internet or any other feature of a smartphone. But people the world over have been awaiting its relaunch ever since news broke out early this year.
But there is a slight change this time. The new phone isn’t produced by Nokia, but by HMD Global, a new mobile firm that licensed the Nokia brand last year. With the firm full of former Nokia people, the phone is back with all the features and charm that we knew 17 years ago. It’s in colour this time, has a bigger screen, and charges via USB, unlike the pin chargers of yore. They still come with a removable back cover and battery and have a standby time of one month, something that’s unheard of in a smartphone.
In the age of smartphones, will a feature phone still hold? According to HMD, it will, thanks to the large segment of people that want a basic phone. Tech gurus believe that the world, after all, doesn’t want to be so connected all the time, and craves the simplicity of a feature phone. For people who find smartphones too complicated and want the basic convenience of making and receiving calls and text messages, the new Nokia 3310 will be great.
It’s set to be available in four colours, has a 2MP back camera, and also a headphone slot at the bottom, features that weren’t present in the older version. The phone runs on an updated version of Nokia’s S30 software and is much similar to the original.
In a world obsessed with smartphones, the hype surrounding Nokia 3310 is surprising. While some see this as a marketing tactic, others are hopeful that the world is finally seeking something simpler when it comes to a phone. The Nokia handset is as durable as ever, and the company claims it’s still indestructible. It even has a slot for a microSD card to store your data.
Whether the hype surrounding the phone is enough to drive sales remains to be seen. With ubiquitous smartphones everywhere and so much connectivity becoming stale news, the relaunch of a 17-year-old basic phone is like a breath of fresh air. The biggest proof of this was the reception it got at the Mobile World Congress this year despite the presence of other big brands and high-end phones.
Whether you crave for your beloved Snake game or want a simple phone for everyday use, Nokia 3310 could be a worthy choice. With nostalgia, functionality, and cute looks blend into one, the phone is sure set to capture the hearts of Nokia lovers once again.