The Evolution of the Boeing Logo
The Boeing Company, often shortened as Boeing, is a famous global American aerospace and defense company. Boeing is a manufacturer of commercial jetliners and military aircraft, and one of the largest aerospace companies in the world. With its corporate headquarters in Chicago, the company was established in 1916 in Seattle, by a timber merchant named William E. Boeing.
The Boeing Logo is easily one of the most noticeable logos in the world. You can hardly mention airplanes without thinking about it. “The logo – blue in colour – combines a logotype and a stratotype typeface in a simple but sophisticated manner. That the logo still maintains the name of its founder, speaks volumes for itself. Indeed, the Boeing logo remains an iconic symbol of what one can achieve if they dare to dream”, says Boeing’s website. The company’s logo has undergone numerous modifications since it was first adopted.
The very first version of the Boeing logo was launched in 1928. This logo was basically a vertical winged totem and did a lot to promote the image of Boeing as an airmail service provider. The company came up with a new logo in 1947. The totem – based logo was changed to a simple new trademark – the word ‘Boeing’. This typeface was done using the stratotype font. Throughout the following decades – up till the 1990’s – the typeface was used in conjunction with plane model numbers and was numerously modified and redrawn.
During the year 1997, following a merger with its compatriot, Boeing modified its logo. This new venture culminated in the joining of the McDonnell Douglas corp. symbol – a sphere with ring around it – to the classic ‘Boeing’ typeface that we see today. Though it might look simplistic, it is certainly refreshing.
The use of bright blue color in the Boeing logo embodies the sky as well as the supremacy, strength and excellence of the company.
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