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A Payment gateway is an ecommerce application service provider which authorizes credit card payments for online businesses over the internet. Payment gateways help in accepting secure payments by encrypting sensitive information like card number and password. It is done so that information passes safely from the customer to the payment processor and then to the merchant. If you build an eCommerce website with a secure payment gateway, you can easily provide safe and easy purchasing experience to your customers.

Here Are Some Benefits of Payment Gateway

1)      Real Time Payments
Choose aneCommerce website builder that offers a secure payment gateway,  so that your credit card payments will be processed in real time. It means you, as a merchant, will get paid immediately and your customer will get notifications about their payments. Your customers will get instant notification where their payments are accepted or not.

2)      Decrease In Cart Abandonment
A major advantage of a payment gateway is that customers don’t leave your eCommerce website, just because you don’t offer their desired payment option. . Take advantage of hosted payment processing facilities when you build an eCommerce website, so that you can offer your customers with a number of payment options. Try not to restrict your payment options to the customer, after you create an online store.

3)      Saves Time
Save your transaction time with a secure payment gateway.  Your credit card transactions are processed in real time and funds are deposited in your merchant account. When you create an online store with a payment gateway, you also save your time on manual card processing or for third party account consolidations.

Why Your Payment Gateway Should Be Secure?

1)      Customers Feel Safe
Customers these days are wise, smart as well as cautious about disclosing their information on a website. The best ecommerce platform which provide secure payment gateways are reliable.  Secure payment gateways make sure that the personal and financial information, including credit and debit card  details, names and phone numbers of your customers are kept confidential. The payment gateway you choose after you create an online store should be using a Secure Socket Layer encryption.

2)      Prevents Frauds
Secure payment gateways prevent frauds. They have an address verification system, and CVV2 tools that ensure safe payments. These tools are utilities of a secure payment gateway that ensure zero frauds in online transactions.

3)      Faster Loading
Ecommerce software solutions in India use secure payment gateways because it helps in ensuring faster loading in a reliable manner. Long loading times annoy customers and they might leave your online store and never come back. An annoyed customer may also spread negative word of mouth. So, ensure a secure payment gateway, when you build an eCommerce website, so that your speed of payment processing is quick and you don’t lose customers.

4)      User Friendly
Create an online store that is user friendly. A complicated system is difficult to understand. Try to choose an eCommerce software that has automated system for informing customers. This will provide real time information to your customers about the progress of the payment process. Also, make sure that the shopping cart is compatible with the payment gateway, discuss it with the eCommerce website builder in early stage to prevent any problem in future.

These days most of the people shop online, so it has led to the emergence of secure payment gateways. Customers are particular about their information and payments. So, assure your customers that the confidentiality of their information is intact, each time they shop at your online store.

KartRocket provides a number of payment gateways that are secure and offer the varied payment options. Your customer won’t have a second thought about trusting you. So build an eCommerce website with a secure payment gateway with Kartrocket.

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This post first appeared on Build Ecommerce Website, please read the originial post: here

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