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Macro environments of Marketing

The Major Macro Environments of Marketing are:

  • Demographic Environment
  • Economic Environment
  • Social - Cultural Environment
  • Natural Environment
  • Technological Environment
  • Political - Legal Environment

Demographic Environment:

The important demographic environment the marketer measure is Population.

Population is considered as one of the important factor because the market is made by people.

Population holds the different dimensions such as cities, region, age, ethnic mix, education, regional characteristics.

Economic Environment:

The purchasing power in an economy depends on income,credit and debit availability.
Economic environment have the strong impact on business.

Social Cultural Environment:

Society shapes the belief, values and norms which define consumer taste and preferences.

Natural Environment:

The natural environments constitute the natural factors.

Technological Environment:

The presence of technological environment have huge impact in the market.

Political - Legal Environment:

The political and legal environment consists of laws, government, organizations, Individuals.

This post first appeared on Marketing Record - Learn Marketing Easy, please read the originial post: here

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Macro environments of Marketing


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