To launch Peroni on the Québec market, the brand worked with Made in to develop an influencer marketing campaign. Peroni capitalized on the charm and personality of around twenty brand ambassadors to spotlight the beer while having them live experiences that relates to the Italian elegant lifestyle.

More than twenty influencers.

Peroni collaborated with celebrities (Marie-Mai, Kevin Bazinet, PO Beaudoin, Alexandre Despatie, etc), food media (Le Tastet, Dinette Magazine), mixologists (Boire Mixologie) or lifestyle content creators (Chloé Crane Leroux, Hermust, etc.), bringing about a potential reach of 740 000 people exposed on social media.

Commencer le week-end à la perfection avec @peroni_ca, nouvelle bière maintenant disponible au Québec! L'avez-vous essayé? Je ne veux plus partir d'ici! #peroniQc #MaisonPeroni #partner

A post shared by PO Beaudoin (@pobeaudoin) on Aug 25, 2017 at 1:33pm PDT

Sunset blondies! La vita bella avec @peroni_ca, enfin disponible au Québec! #PeroniQC #MaisonPeroni #vieauchalet #lac #ad

A post shared by Marie-Mai bouchard (@mariemaireal) on Aug 23, 2017 at 4:09pm PDT

To reply to the high demand, Peroni creative an interactive map to locate the places to drink Peroni : http://www.trouvezperoniqc.ca/

A box to have the perfect Italian aperitivo

At the beginning of the campaign, influencers were sent a box with Peroni beers, but also products coming from Italy, like sundried tomatoes, mushroom truffle pâté, fig and rosemary crackers or artisanal pasta.

☀️J'ai trouvé le kit parfait pour pouvoir survivre aux canicules de cet été en bonne compagnie, et ça commence avec une bière italienne! Merci @Peroni_ca #MaisonPeroni #PeroniQC _____ #onthetable #chasinglight #chasingsummer #mtlmoments #shotoniphone

A post shared by Vincent Brillant (@montrealismes) on Aug 8, 2017 at 1:09pm PDT

| Je ne suis jamais allée en Italie, mais la bière @Peroni_CA est maintenant disponible au Québec pour nous permettre de goûter à ce beau pays!| Au menu ce soir: pasta et birra (pour @dsimaaard t'sais) 🤰 ! | : @valiegb | #PeroniQC #MaisonPeroni #Partner

A post shared by Chloe Dumont (@chloedumont) on Aug 3, 2017 at 8:50am PDT

Fun little package in the mail today got me missing those Italian summer days Off to the Rogers Cup this evening with @peroni_ca ••• follow along on my IG story! #PeroniQC #MaisonPeroni

A post shared by ☆ K A R I N A ☆ (@karina__v) on Aug 8, 2017 at 7:52am PDT

An invitation to the Rogers Cup.

Peroni Nastro Azzurro is the official beer at the Rogers Cup in Montréal and Toronto. Invitees have enjoyed a privileged moment at the House of Peroni, a lounge bar to drink a beer between two forehand shots of Roger Federer

Peroni enfin au Québec juste à temps pour voir le meilleur joueur de tennis de tout les temps! #MaisonPeroni #PeroniQC @peroni_ca @rogerfederer #couperogers2017

A post shared by Alex Despatie (@adespatie) on Aug 9, 2017 at 9:51am PDT

Merci encore @peroni_ca pour l'invitation à la @couperogers la fin de semaine passé #PeroniQC #MaisonPeroni

A post shared by kimrusk (@kimrusk) on Aug 10, 2017 at 1:46pm PDT

The campaign was made by Made in for Peroni.

The post Peroni celebrates the Italian aperitivo with around twenty influencers appeared first on Made in - Magazine.