The company Jeep have been at the forefront of the American jeep for nearly 75 years now. They have been pioneers in this field and their loyal customers expect the company to stick to a particular format. This format is its originality, for example customers want their Wranglers to look like Wranglers, and their Cherokee’s to look like Cherokee’s. There is a simple formula and it must be stuck to. So with the next generation Wrangler soon to be released what should we expect?
Well, first things first, the Wrangler will be sticking to its roots. Jeep has however stated that they will be aiming for more Efficiency with this new generation vehicle. Efficiency will be accomplished via a lighter yet stronger frame, the use of aluminium for certain hanging body parts and a concentration on fuel efficiency. This will be accomplished by making the vehicle lighter, adding more aerodynamic capabilities and adding a fuel efficient 3.0 litre ‘Hurricane’ Incline four cylinder engine alongside an eight speed automatic transmission.
The jeep will therefore change, but not too much. Jeep’s CEO Mike Manley said that “You have to be very careful with the aero of Wrangler, because at the end of the day, it needs to be recognizable as a Wrangler,” Manley told AN. “To some extent that restricts you on some of the aero that you can do… But with weight and a number of the changes that we’ve made, you’re going to see that we’ve really pushed that vehicle forward in terms of its fuel economy.”
There will be changes, but they have to be made in order for the company to survive. The strict emissions laws have meant that powertrains must change. The biggest rumour at the moment though is the introduction of a hybrid version of the Wrangler. It could be very effective but then again, would the customers like the swap?
photo credit: frogcars.com