Porsche bosses have revealed what we have always kind of assumed; they’re too cool to follow trends.
Speaking to German newspaper Westfalen-Blatt, Porsche’s chief executive revealed that the high-end automobile company have no imminent plans to develop Driverless Cars, unlike most of their industry peers.
Chief Executive Oliver Blume reportedly told the newspaper that when it came to owning one of their luxury cars, people wanted “to drive a Porsche by oneself.” He also added that Porsche do not need to join up with any tech firms, in a glorious example of passive aggressive behaviour. It is clear that Porsche are not happy with the Autonomous revolution, and they aren’t afraid to show it. We have previously written about the boom in driverless car research and development, with nearly every major company investing in the idea. The UK recently invested £20million to start testing models around the country, and the autonomous vehicle industry is expected to surge in value by 2025 with a potential estimate coming in at £900 billion globally. Porsche, however, remain unfazed.
Following on from the emission scandal that literally just won’t end Porsche, who are owned by Volkswagen, do plan on releasing a range of electric vehicles with a plug-in hybrid of the 911 model with a range of 31 miles anticipated to hit the market as early as 2018, according to Blume. Most likely hurried into production to combat the scandal, Porsche are also planning on spending about 1 billion Euros on production facilities to build the Mission E, their first-ever all-electric model.
Though most companies have been desperately trying to keep up with their rivals, Porsche are looking at autonomous Driving from the perspective of the driving experience itself. With their singular statement to the newspaper, they’ve reminded everyone that some people actually like to drive, and relinquishing the driving seat to technology, though impressive and futuristic, would be denying consumers of a simple right.
Where would we be if driverless cars were always the norm, for example? Would James Dean’s car have detected he was heading towards a cliff in Rebel without a Cause, instantly braking thus ruining pop culture history? Would Thelma and Louise have been able to drive off the Grand Canyon in a car that could think for itself? These are very specific examples of reckless driving that doesn’t really help the argument against driverless cars, but the point we’re trying to make, and the point Porsche understands to be true, is that the physical act of driving has come to mean something. Perhaps we should proceed with caution before we give it all away to autonomous cars.