A guest post by Samuel Alfie.
No matter what your business output is, creativity is paramount for your success. And in today’s Business climate, it is not just a question of success but survival.
After COVID-19 was declared a pandemic in mid-March 2020, more than 90% of businesses have adjusted their creative marketing messages. This is according to an ANA survey called “Creative Messaging Development and Production Given COVID-19.”
Look at any website and their blog, and you’ll note the content has been modified around the pandemic. Companies aim to provide solutions and relief to the audience.
In-house agencies, internal teams, external agencies, and media parties work day and night to produce new creative assets. Many meet creative challenges at the time of this severe crisis. These kinds of life events bring opportunity and scope of creativity and innovation, to cater to the newly evolved needs of the customers.
Time to start doubling your business output
So here is a list of 10 innovative tools that can boost your Business Output creatively to evolve and survive:
1. ProProfs Lead Quiz
Many brands and bloggers are increasingly resorting to using quizzes in their content strategy, This is to attract leads or keep their existing audience engaged, because quizzes are best for captivating readers.
Check out how Pharma major IPCA is using COVID-themed quizzes to attract a larger audience that would be interested to learn more trivia and possibly about its offerings:
Quizzes can be pretty creatively customised to keep the viewers hooked and also entice them to reveal information for lead generation. But for that, you need a good quiz maker tool.
That’s where something like ProProfs Lead Quiz Maker can help. It is a comprehensive online tool designed to increase business output. It offers the simplest way to make an online quiz which increases lead generation by up to 200%, the makers claim.
With this quiz creator, you can:
- create personality quizzes from scratch or use ready-made quiz templates
- customise themes, add different question types like multiple choice, checkboxes, fill in the blanks, along with videos and images.
- create quizzes to support your blog piece, check what the reader learned or ask for feedback
With the current pandemic situation, many brands have started rushing to create landing pages which look relevant in terms of the information they display and how they display it.
But what if your current landing page isn’t that flexible?
Would you let that stop you?
You’ll look for software that can quickly help you create a well-curated landing page that can help your brand and double your business output:
- convey the details of their supply chain and delivery interruptions
- offer pocket-friendly plans
- inform clients/customers about event cancelation and online event schedule
- And more
That’s where Unbounce can help. It’s a software that is popularly used to create beautiful, customisable, high-conversion landing pages.
In addition, if you have a blog for content marketing and want to customise it to make it more relevant from time to time, an interesting idea is to use Premium WordPress themes for business.
Marketing automation is a new-age trend that comes with a plethora of benefits. Recent studies have proven that marketing automation implementation led to a 12.2% reduction in marketing overhead and a 14.5% increase in sales productivity.
It was further added that 80% of businesses which used marketing automation software witnessed an increase in the number of leads and conversions.
Marketo is one awesome marketing automation tool that is a preferred choice of advertisers, publishers, and lead buyers/sellers.
This cloud-based platform comes with robust capabilities. These include lead nurturing, SEO, landing pages, scoring social marketing, email marketing, website personalisation, analytics, mobile engagement budget management, sales insight, and more.
Modern users are becoming reluctant towards ridiculously long sloppy URLs, which is why marketers are starting to trim them a little.
Rebrandly is one of the most reliable tools with URL shorteners to create, track, and share short branded links. Other features include the following:
- It allows you to create descriptive, easy to remember links of your choice that promote your brand and its brand message
- The tool can help you track and compile click data
- Unlike other tools, you can change the URL destination and overall UI to manage all the shortened URLs
- You can easily share the links on social media
Sorting an endless number of mails to actually important ones is a time-consuming task. It is for this reason business owners prefer to set up separate email accounts and enjoy conveniences like:
- Natural email sorting
- Speedy prioritisation
- Separation of departments, teams and projects
- Marketing campaigns management
But, you need proper management to double your business output. This is where tools like Mailbird come handy, which allow you to manage multiple email accounts in a single interface.
This way, you can focus on one email account at a time and streamline your communications. The tool offers various integrations to manage emails, events, messenger, tasks, and documents, making Mailbird a must-have.
6. Cirrus Insight
Cirrus Insight is a market leader in sales engagement and tracking. This app integrates with Salesforce to create an uninterrupted connection between the company and customer, offering enterprise-level sales automation.
Syncing data collected during the sales process in one location keeps everyone working in the enterprise in the loop and informed about the process.
The tool offers an amazing email tracking feature. This allows you to track customers who open your email and monitor what they are clicking on. Accordingly, you can follow up with the right message at the right time.
Ucraft is a popular website builder that features a drag and drop interface, attractive templates, sleek editors, and other features that help you create image-centric attractive websites in just a few simple steps.
The significant offerings of this platform include:
- Landing pages
- Online store creator
- Logo maker
This software is used by a number of enterprises, business owners, bloggers, artists, to create sophisticated and responsive websites and create an online presence.
8. Dragon Metrics
Dragon Metric is a comprehensive rank tracking tool that comes with amazing UI and great support. Some of the robust capabilities offered by the platform include:
- Onsite optimisation
- Content strategy
- Backlink analysis
- Keyword research
- Competitive analysis
- White-labeled reports
- Analytics integration
Dragon Metrics is user-friendly, easy-to-use, and offers a customisable dashboard. The tool tracks your site’s rankings on 10 search engines. The results are imported into a centralised location and presented as well-structured reports.
Slack is a famous chat and collaboration tool that permits seamless communication within the team. They can message, make video calls, audio calls, share, and edit documents from their choice of devices.
With this messaging app, the team can stay connected all the time, stay organised, maintain uninterrupted work-related discussions, streamline work, and sometimes share some laughs.
With this tool, companies can create separate communication channels for different teams to help double their business output.
When needed, employees can go back to the communication channels and look for required information from the discussions, which can have a definite impact on boosting productivity.
Video content is a great way to showcase creativity. According to Marketing Research Institute Marketing Sherpa, brands like SAP and TigerFitness have earned substantially from their video marketing campaigns. While SAP was able to drive over over 9 million impressions, TigerFitness was able to achieve a 60% returning customer rate.
No wonder then, 97% of video marketers reported that video increased user understanding of a product or service, and 76% reported video helped them increase sales.
Lumen5 is a useful tool that helps you make stunning videos in a snap. This web-based video editing service is designed to convert text into videos. This means you can use your existing content to create videos. Marketers prefer it for the massive ROI it reaps.
What do you use to double your business output?
Needless to say, the ability to think creatively and outside the box allows companies to come up with unique ideas and solutions to their witnessing problems. However, businesses have to ensure that they churn out creations to boost the creative output, stay relevant, and thrive in the competitive marketplace.
Adding some tools in your tool box, including a fun quizzes, online quiz platform, video maker, landing page creator, website builder, and more will help to improve your creative marketing strategies in innovative ways.
The best part, it’s easy and simple to get started with these tools and take your creative business output to the next level.
About the author
Samuel Alfie is a blogger at ProProfs Discuss, the #1 Q&A website with millions of wisdom seekers collaborating to ask questions and get the best answers. He loves reading and writing about a variety of topics including technology, business, e-commerce, science, philosophy, Pop culture, digital media, and more. With a knack for writing, enthusiasm for research and an editorial mindset, he loves creating content that resonates with the audience.
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