Years ago, Seth Godin published a short ebook via his blog entitled "Flipping the Funnel".  Godin's words of wisdom came back to me this week after I experienced the harsh realitie… Read More

Once or twice per month, I highlight for my readers a completely free magazine, publication or white paper that will appeal to various segments of my readers. These publications are complete… Read More

The ten most popular WordPress Themes as of December 2009.Mystique by digitalnatureTheme homepageFeature-packed theme with a solid design, built-in widgets and a intuitive theme setting… Read More

Whether you are a small organization carrying a minimum amount of server space, a blogger or a cost-conscious entrepreneur, document management is often a challenge.  Documents create a… Read More

A comprehensive social marketing and should not only aim to promote your organization's services and products, but should also be utilized to monitor negative feedback and improve areas of c… Read More

Unfortunately many of us suffer under the delusion that the more technologically advanced our website or blog is, the greater our following will become.  We are lured into a belief that… Read More

Every organization must develop a social marketing strategy that works for them.  Choosing the platforms and tools utilize should be based upon your own organizational objectives, resou… Read More

The final week of October presented a welcome break from the event planning of the last 2 weeks; I would finally have an opportunity to begin a review of our traffic, marketing processes and… Read More

Yes...Facebook has once again changed privacy controls, added the live feed and will soon implement changes to its fans pages...change happens and Facebook is certainly no exception.  N… Read More

At the end of October, Facebook rolled out a new roadmap for profiles and fan pages.  The uproar among the public has been relatively limited to privacy concerns, but the roadmap also r… Read More

The most common question raised by small businesses, non-profits and individual entrepreneurs when considering implementing a social marketing strategy pertains to whether such a strategy&nb&hell…Read More

An important part of online outreach and marketing is the building of a customer base and collection of data.  Whether you are a non-profit organization, for-profit merchandiser or serv… Read More

Looking forward to our national town hall meeting, we had three challenges to overcome: Time, Awareness and Cost.  Although time and public awareness represented a challenge, the larges… Read More

A key component of online marketing, especially for non-profit organizations operating on tight budgets, is the utilization of both free and paid services in communicating. Press release ser… Read More

October 15th In mid-October, I took on a position as the New Media Outreach Coordinator for an Illinois based non-profit organization.  I was familiar with the multi-centered, multi-mil… Read More

Seth Godin has teamed up with the Acumen Fund to offer a unique social marketing campaign for the charity.  Seth is offering to send 3,000 advance review copies of his newest book, Linc… Read More

An important part of my life is a focus on giving back to organizations that provide valuable services to the communities we live in.  As part of that ongoing effort I would like to sha… Read More

Blog directories can serve as a simple promotional tool for every blogger and website.  Although no directory, desptie some claims, will bring you thousands of visitors, the linking val… Read More

The ten most popular WordPress Themes as of November 2009.Mystique by digitalnatureTheme homepageFeature-packed theme with a solid design, built-in widgets and a intuitive theme settings int… Read More

A list of 15 popular and tested websites that you can use to create a favicon for your website.  ConvertersWeb Script Lab Favicon Generator - You can upload a JPG, GIF, PNG or BMP and c… Read More

Below are 20 essential Facebook applications for businesses and individuals engaged in social marketing and utilizing Facebook.  Integrating Feeds and BlogsNetworked BlogsNetworked Blog… Read More

Our monthly update of the top 25 lists by followers and favorite lists on Twitter.  Updated 2/05.FavoritesAutism Community by Jarid BrownThe Hope Institute Family by Jarid BrownChi… Read More

The ten most popular WordPress Themes as of February 2010.Arjuna XTheme homepageThis elegant theme is translation ready, SEO focused, IE6-8, Firefox, Chrome, Safari and Opera… Read More

Whether you an organization monitoring the internet to identify positive and negative feedback about your service, a marketer seeking to better identify keywords and targetted trends, or an… Read More

A listing of 5 Twitter directories that every organization should utilize to help expand reach.Twellow A Twitter directory sorted by occupation.  Users can edit a comprehensive profile… Read More