Connecting with the younger generation is a whole different ball game. However, there is no gainsaying how essential it is to do so for businesses and brands that want to thrive in the modern world. In order to bridge this gap, we must fist undestand how they think and what they require.

What Makes the Young Generation Tick?

• Driven by Purpose: Young people are on a mission to change the world. They seek out businesses that share their values. In a 2022 study by Deloitte, 73% of millennials and 65% of Gen Z were willing to invest more in products and services from brands that resonate with their principles.
• Value-Conscious: Quality and affordability matter. A 2022 Accenture study revealed that 63% of millennials and 61% of Gen Z are more price-conscious than ever before. They want products and services that provide bang for their buck.
• Tech-Savvy: Technology is their playground. Youngsters are accustomed to integrating tech into every facet of their lives. A 2022 Pew Research Center study showed that 95% of Gen Z and 81% of millennials use smartphones regularly.
• Social Butterflies: Connection is key. They yearn for a personal relationship with businesses and a sense of belonging. The 2022 SproutSocial study found that 61% of millennials and 56% of Gen Z are more inclined to purchase from brands that engage with them on social media.

Stay tuned for more insights and strategies on engaging with the new generation.

Sources:

Deloitte, “2022 Global Millennial and Gen Z Survey”

Accenture, “2022 Global Consumer Pulse Research”

Pew Research Center, “Millennials and Gen Z Are the First Native Digital Generations”

SproutSocial, “2022 Sprout Social Index”

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