Launch Marketing Campaign

Launching a marketing campaign is a critical step in promoting a business and attracting new customers. There are various marketing strategies that can be employed to increase visibility and reach the target audience.

Process:

• Focus on digital marketing using social media platforms, SEO, and email marketing
• Develop a loyalty program to reward repeat customers
• Partner with local businesses and agencies to offer package deals and discounts
• Maintain a strong online presence and actively monitor and respond to customer reviews

Method/Technique:

Digital marketing, loyalty programs, partnership deals, and online reputation management are effective methods and techniques to promote a hotel's services and amenities and attract new customers.

Technology:

Various technologies such as social media platforms, SEO tools, email marketing software, and online reputation management tools can be leveraged to execute a successful marketing campaign.

Theory:

The marketing mix theory, which includes the four Ps (product, price, promotion, and place), can help businesses develop a comprehensive marketing strategy to attract and retain customers.

Relevant Website:

• TripAdvisor
• Yelp
• Booking.com