The Ford Maverick is a small pickup truck introduced in 2022. Since then, this model has established a strong following with demand outstripping supply. In a market dominated by full-size models, the Maverick finds itself as an outlier in the segment. Nevertheless, customers are demonstrating that the market can support this and other models, with Ford enjoying virtually no competition at this time.
Ford Maverick Overview
Ford bases the Maverick on the same platform that supports the Focus compact car and two of its utility vehicles – the compact Escape and Bronco Sport. As such, this model features unibody construction, architecture that’s far more rigid and comfortable than the typical body-on-frame pickup truck.
All models come with a crew cab with seating for as many as five. A hybrid powertrain comes standard; a turbo is optional. The hybrid is front-wheel-drive-only. The turbo offers standard front-wheel drive or available all-wheel drive. An available Tremor package (our test model) offers several design and suspension enhancements for $2,995. The package is optional on all-wheel-drive versions of the XLT and Lariat grades; the XL is the base of the three available grades.
Ford Maverick Highlights
The following represents highlights of the 2023 Maverick:
When the Maverick rolled out, it was offered for $19,995 and that was with the standard hybrid powertrain. Since then, prices have risen due to inflation and demand. Still, even a base model can be had for under $23,000. A well-equipped Maverick with a turbo engine and all-wheel drive can be had for less than $30,000. Try finding any other pickup so reasonably priced and you won’t.
Engine Performance and Horsepower
The Maverick provides a choice between two powerful engines. The Hybrid model combines a four-cylinder engine with an electric motor, delivering a commendable 191 horsepower, providing plenty of power for city driving and moderate acceleration. The EcoBoost version is equipped with a 250-horsepower turbocharged four-cylinder engine, giving the vehicle extra punch and robust performance.
Transmission and Drive Configurations
Each powertrain pairs with an automatic transmission for seamless gear changes. The Hybrid uses a CVT, ensuring a smooth, fuel-efficient drive. The EcoBoost variant has an eight-speed automatic transmission, delivering quick and decisive shifts. Front-wheel drive comes standard on both models, but for those wanting better traction and off-road capability, the EcoBoost offers an optional all-wheel-drive system.
For those mindful of fuel consumption, the Maverick Hybrid offers an exceptional EPA-estimated 42 mpg in the city and 33 mpg on the highway, outperforming many compact cars and setting a new standard for non-EV pickup trucks. The EcoBoost, while less fuel-efficient, still delivers competitive fuel economy for a pickup, providing 23/30 mpg city/highway for the front-wheel-drive and 22/29 mpg for the all-wheel-drive.
Comfortable Driving Experience
Thanks to its unibody construction, Maverick drives more like a comfortable SUV than a rugged pickup. It offers stability while navigating turns and minimal body roll, making it relaxing and easy to maneuver in tight spaces or park.
Despite its size, the Maverick holds its own in towing. Configurations equipped with the 4K Tow package can tow up to 4,000 pounds, and all other models can handle up to 2,000 pounds, enough for a small camper or Jet Ski trailer.
Interior Design and Quality
The Maverick combines affordability with style. Although it features hard plastics, the cabin’s practical layout, fresh styling, and a blend of colors and textures avoid a cheap feel. The design includes numerous cleverly positioned storage bins for added practicality.
The vehicle’s 8-inch touchscreen infotainment system is user-friendly with large icons and a responsive, simple-to-navigate menu structure. Physical knobs and buttons for critical controls like audio and climate add to its ease of use.
Every Maverick comes with modern tech, including Apple CarPlay, Android Auto, Bluetooth, two USB ports, and a Wi-Fi hotspot, keeping passengers connected on the go.
Innovative Cargo Space
Despite its compact bed, Maverick offers a payload rating of 1,500 pounds. The cargo space includes multiple tie-down cleats, storage compartments, and optional power outlets. Slots for two-by-four boards on the bed’s sides allow for customization, and the tailgate’s three-position feature aids in hauling long items.
The Maverick offers comfortable seating for four (or five in a tight pinch), with generous front headroom and legroom, even for taller drivers and passengers. Options for synthetic leather upholstery, heated front seats, and a power-adjustable driver’s seat increase comfort levels.
Drivers will appreciate Maverick’s elevated seating position, which affords excellent visibility, reducing blind spots and making for safer driving.
Child Car Seat Readiness
The vehicle is prepared for family adventures with two complete sets of LATCH connectors for the rear outboard seats and a tether anchor for the rear middle seat. Thus, the Maverick is absolutely a family-friendly vehicle.
With a range of optional features, including navigation, wireless device charging, an eight-speaker stereo, dual-zone automatic climate control, and a moonroof, drivers can customize the Maverick to suit their preferences and needs.
On the Road
Choosing between Ford’s turbocharged and hybrid models can be difficult, especially when the turbo exclusively offers all-wheel drive. This feature significantly enhanced our driving experience throughout our week-long test.
The Maverick Tremor goes beyond design upgrades, providing key improvements for off-road enthusiasts such as 30-inch all-terrain tires and increased ground clearance. Although it can’t tackle rocky terrain like the Ford Bronco, the Tremor handles established trails well. This model uniquely features a torque-vectoring rear differential, aiding in control under challenging road conditions. Both the efficient hybrid and powerful turbo engines ensure good acceleration, with the turbo excelling in highway maneuvers. The Maverick pairs this with a precise automatic transmission, responsive steering, and firm brakes for a refined driving experience.
Our Ford Maverick Recommendation
With all 2023 models sold out, attention now shifts to the 2024 line-up, which is currently open for orders. There are changes to note: the price has been nudged up, and the turbo engine now comes as standard. The 2024 line continues to offer three trim levels – XL ($23,400), XLT ($26,315), and Lariat ($34,135). Remember to factor in the $1,595 destination charge. While all-wheel drive is a $2,220 add-on for the XL and XLT, it’s standard on the turbo-equipped Lariat. In a significant shift, the hybrid engine has been demoted to an optional extra, adding more than $1,500 to the price.
We suggest the XLT equipped with all-wheel drive as an optimal choice. This configuration affords you a wide array of popular accessories while maintaining a price tag under $30,000. However, be aware that the package upgrades, which can cost between $3,000 and $5,000, might not offer a worthwhile value proposition for this compact truck.
2023 Ford Maverick Specifications
|Segment||Compact Pickup Truck|
|Price Range||$22,595 to $30,595|
|Drivetrain||Front- or all-wheel drive|
|Engine No. 1||2.5-liter, I-4|
|Horsepower||162 @ 5,600 rpm|
|Torque (lb.-ft.)||155 @ 4,000 rpm|
|Bore x Stroke (inches)||3.50 x 3.94|
|Engine No. 2||2.0-liter Turbo I-4|
|Horsepower||250 @ 5,500 rpm|
|Torque (lb.-ft.)||277 @ 3,000 rpm|
|Bore x Stroke (inches)||3.44 x 3.27|
|Headroom (f,r…inches)||40.3, 39.6|
|Legroom (f,r…inches)||42.8, 35.9|
|Shoulder room (f,r…inches)||57.3, 55.6|
|Hip room (f,r…inches)||55.4, 54.1|
|Pax Volume (cu. ft.)||100.3|
|Cargo Storage (cu. ft.)||33.3|
|Curb Weight (pounds)||3,563 to 3,807|
|Gross vehicle weight (pounds)||N/A|
|Towing (pounds)||2,000 to 4,000|
|Payload (pounds)||1,200 to 1,500|
|Fuel Tank (gallons)||13.8 or 16.5|
|EPA Fuel MPG (city/highway/combined)||N/A|
|Manufacturing Plant||Sonora, Mexico|
Specifications supplied by the manufacturer. Statistics assembled by Tom Keegan.
See Also — History of the Ford Maverick
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