A probe has been promised over the ‘dynamic pricing’ Oasis controversy which landed fans with tickets costing twice the price amid massive demand.
Culture Secretary Lisa Nandy vowed that the inflated selling of tickets for the Britpop band’s long-awaited reunion concerts would form part of a Government review of the secondary gig sales market.
Ticketmaster bosses have come under fire for their Uber-style ‘dynamic pricing’ which saw charges soar on Saturday – with music fans also turning on Oasis for raking in profits from the ticketing system.
An estimated 14million fans spent the day desperately battling to secure tickets to see brothers Noel and Liam Gallagher reunite on stage for a mammoth tour around the UK and Ireland next year.
But many were left raging after the price of standing tickets went up from £150 face value to £355 within hours. Ticketmaster insisted it was the ‘event organiser’ who ‘has priced these tickets according to their market value’.
Bands have been urged to oppose dynamic pricing of concert tickets – with the concept previously criticised by artists such as The Cure frontman Robert Smith.
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Culture Secretary Lisa Nandy (pictured) has promised that concerns over ‘dynamic pricing’ brought to the fore by the Oasis reunion shows will be part of a government review
Liam Gallagher (left) and his brother Noel (right) confirmed last Tuesday that they were reuniting for a series of concerts 15 years after their band Oasis split
Many fans have expressed frustration online over struggles to secure tickets – and soaring prices – when they were made available on Saturday
The Government had previously pledged to ‘bring in protections to stop people being ripped off by touts’ – and Ms Nandy has now doubled down on taking action following the Oasis furore.
She said in a statement: ‘After the incredible news of Oasis’ return, it’s depressing to see vastly inflated prices excluding ordinary fans from having a chance of enjoying their favourite band live.
‘This Government is committed to putting fans back at the heart of music. So we will include issues around the transparency and use of dynamic pricing, including the technology around queuing systems which incentivise it, in our forthcoming consultation on consumer protections for ticket resales.
‘Working with artists, industry and fans we can create a fairer system that ends the scourge of touts, rip-off resales and ensures tickets at fair prices.’
Fans have branded Ticketmaster’s dynamic pricing an ‘absolute disgrace’ and lashed out at the company’s bosses which include CEO Michael Rapino, UK managing director Andrew Parsons, president Mark Yovich and COO Michael Wichser.
The system, which Ticketmaster introduced in 2022, works by altering the prices of tickets based on demand – similar to an Uber journey or seats on flights.
When face value tickets have sold out, ticket providers release more at a higher price, agreed in advance with the artist’s manager and promoter.
Government minister Lucy Powell was among those hit by dynamic pricing on Saturday, and eventually splashed out more than double the original quoted cost of a ticket for an Oasis show.
The 1996 Oasis gigs at Knebworth saw the largest ever demand for gig tickets in UK history
In a round of interviews, Lucy Powell revealed she managed to bag two tickets for the hotly-anticipated reunion tour
Michael Rapino, the CEO of Live Nation which owns Ticketmaster, has come under fire
Andrew Parsons, the managing director of Ticketmaster UK, has also been criticised
Fans have called the ‘in-demand’ pricing both ‘sickening’ and ‘scandalous’.
Ticketmaster insisted it does not set prices, and its website says this is down to the ‘event organiser’ who ‘has priced these tickets according to their market value’.
Many fans missed out on the tour tickets as they struggled with website issues, and being mislabelled as bots, before Oasis announced all 17 shows had sold out.
However, Ticketmaster maintained that its website had not crashed, and directed customers to clear cookies and to only use one tab.
House of Commons leader and Lord President of the Council Ms Powell said she ended up buying two tickets for £350 each for Heaton Park in July, which were originally quoted at £148.50, not including a booking fee of £2.75.
The Manchester Central MP told BBC Radio 5 Live: ‘Eventually (I) got through and bought a couple of tickets for more than I was expecting to pay.’
Ms Powell said she does not ‘particularly like’ surge pricing, before adding: ‘It is the market and how it operates.
‘You’ve absolutely got to be transparent about that so that when people arrive after hours of waiting, they understand that the ticket is going to cost more.’
Group portrait of British rock band Oasis at Nomad Studios in Manchester in 1993