2019! A big year for radical change, from political diversity to climate awareness- almost nothing is left untouched. It is also the year for technological innovations that have shaped the past months, and would also no doubt influence the landscape of the business industry in the coming year.

The whole world watched as corporations launched one product after the other, each one more advanced and more sophisticated than their predecessors, with never-seen-before features that promises to change customer experience significantly. Mobile phones, appliances, clothes, cars, gadgets- even food- everything is undergoing an evolution that would affect the lives of many, if not all. Including, of course, the way that people shop to attain their needs and wants.

It is no surprise that businesses who want to keep up with the fast-paced change occurring in the market would employ a number of approaches and techniques to remain ahead of their competitors. Here are some of the Marketing Trends that have so far dominated the present year:

1. Omni Channel Marketing

Applications, social media, the internet- and technology in general- has changed the way that consumers discover and avail products and services forever. The keyword is “convenience”. People will always want to go the easy way, and are more inclined to shop using whatever channel is near at...Read More