Blogging today is big business. There are millions of online bloggers covering every possible topic you can think of.
It’s not easy to manage more than one blog at a time. It’s even harder to find the time to dedicate to content marketing. Few of us have hours on hand to spend on publishing our content over many different online sites.
Blogging regularly is an invaluable part of any online business success that is used to drive traffic and boost sales. Forgetting to post a blog can hinder your efforts to rank on SERPS dramatically.
The good news is, this is not an all or nothing scenario. With careful and deliberate planning you can easily manage your blog posts and content marketing with as little as 30 minutes a day. The most successful online marketers utilize this same strategy.
Plan Ahead of Time
Figure out how long it takes to create a blog. That includes researching, editing, publishing and marketing the blog. I use the time blocking method to plan out my week ahead of time. Using your online calendar and a free system like Evernote, you can easily Schedule 20-30 mins a day to work on your blogs.
Keep in mind, it is not necessary to Write a new blog each day. Set a reasonable goal you can meet such as 2-3 blogs per week (that’s 7 days). The good news is they don’t have to be really long blogs either. My sweetspot is 2000 words. People won’t typically read much more than that.
If you like an organized approach or there are more than one of you writing blogs collectively, consider starting using any of the following systems:
- Mindmaster by Edrawsoft
Typically, I research, write and publish my blogs within a 24 hr time period. Often within the same day. Therefore, I just use the Notes pad on my MAC to write and organize my thoughts before placing them into my site editor and publishing.
Stick to your schedule like glue! Remove all distractions online and offline around you. Close out your Facebook & Twitter and news feed tabs. Shut off the YouTube video and your phone. During this time, you will be 100% focused on the task at hand. Everything can wait.
You may also want to set a timer. You’d be surprised at how much you can get accomplished with 15, 20 or 30 minutes of uninterrupted time. If you like competition, see how many words you can type before your timer goes off. I found that the best way to get my too easily distracted partner is to turn the task into a competition.
Start with an outline. Some folks find it easier to start with an outline of their content. This helps keep you focused on the topic at hand and organize your headings logically. Using an outline, you can tackle the posts one section at a time, may also help you accomplish more in the time you’ve got.
Leave the editing for last. The most important part is to get the main content written and organized. Once you’re happy with it, the next step is editing during which time you can include internal links to your previous posts and affiliate links as well. Don’t forget to also add images, illustrations and/or related videos. A big help for me is using Grammarly.
The best method to leverage your content is through social media. In order to make an impact with content marketing you’ve got to publish engaging posts regularly.
Oftentimes, I’ll come across new information I can use on an older post whlle researching for a new blog post.
In this case, I’ll make a note of the new information and will go back to the old post and update it later. This keeps telling Google that my content is fresh and it helps me keep the content relevant.
Schedule Your Posts
Lots of sites, such as WordPress, will let me schedule when the post goes live. I can set a day & time to publish the blog.
Since I tend to write more than one blog within a day or two, scheduling when they are published is very useful. This let’s me spread them out over the course of a week.
This also comes in real handy if you have to produce a post for recurring events. So, if you have to post every Tuesday of the week, why not write them all out for the month and schedule them to publish accordingly.
You can also utilize systems like Buffer that let you schedule your posts to your social media sites all in one place. Huge time saver!
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