Ever heard of these two concepts? Ever wondered what they are or what’s the relation between them? Well, you are not the only one. This topic is debatable among many people. In this article, you will discover the differences and similarities between these two concepts, then you will get to choose what works well for your target.

Traditional Marketing is the oldest concept which existed for many years. It is the process by which companies promote and advertise their offerings to a very large group of customers without identifying their ideal customers. On the other hand, modern marketing focuses in a small group of customers and put its promotion and advertising efforts only to that group. Unlike traditional marketing, modern marketing engages more personally with customers.

Traditional marketing includes promotional and advertising methods such as radio and television commercials, Magazines and newspaper ads, letters, brochures and similar material. Modern marketing consists of communication methods that reach customers faster. For example; Mobile apps, websites and social networks (Facebook, twitter, google+).

• Traditional Marketing Act

The traditional marketing act consists of three concepts namely; Production concept, Product concept and selling concept. Let’s look at them closely:

• Production concept

This concept happened way before companies realise the importance of heavy marketing. They focus more on producing their products and wait for customers to knock at their door to buy whatever is available in store.

• Product concept

Here, companies believe that high performance, high quality and great features in their products will definitely win the hearts of customers. Therefore, they put more effort in product improvements.

• Selling concept

In the selling concept, companies are product-oriented. They search for buyers and sell what they already have in store. Most of their efforts goes to promoting and selling aggressively.

• Modern Marketing Act

Marketers now have to work extra hard before they can sell. Here are some of the modern marketing concepts:

• The Marketing concept

The marketing concept says the knowledge that the company has about its target customers determines its profit. The more knowledgeable it is about target customers, the more sales and profits it receives. This means understanding customer needs and wants in order to satisfy them.

• The societal Marketing Concept

Societal marketing concept brings the idea that whatever you choose to satisfy your customers with must again be able to maintain and improve both the consumer’s and society’s well-being. For example, if you carry some goods using a plastic from the shop, it must then be recyclable.

With that being said, traditional marketing and modern marketing are different acts from different times. They can both be used but one has to be dominant over the other. It all depends on your target customers. For example, if you are targeting local customers, it makes sense to use billboards and posters (which is part of traditional marketing), and if you want online buyers, you can advertise on your website (which is part of modern marketing).