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When is Marketing Needed in Business?

Five Situations where Marketing is Needed

You were brave enough to turn your great ideas into action and came up with your Business. You love your business so much and you want to see it growing. You know that the growth of your business depends on Marketing. But, when do you really need marketing?

When most people start a business. Marketing is the last thing in their minds. They only think about it when they are ready to make sales. In this blog I have compiled five situations when marketing is needed from start to infinity…

  1. When Your business idea pops into your mind

The moment you see a gap in the marketplace and the moment you decide to do exchange relationships with your audience, is the very same moment marketing comes in. Marketing is the mother of your business. It starts when your business is born, and it lives with it forever.

  • When the Idea seeks Development

Here you want to develop your idea to its physique. That is, turning it into something useful. You start planning your business. Doing things like digging deep into your intended business, finding out who you want to serve, how you will serve them, and perhaps the pricing strategy. That is marketing on its own. It is called research marketing.

  • When your business needs to appear in the public eye

Now, you have done all the thinking, it’s time to give your target a taste of what you’ve been cooking. Launching your new product requires a lot of marketing activities such as promotions, selling, advertisements and public relations. At this stage, marketing must be aggressive.

  • When your Business grows

To ensure that your business is not in one place, you will have to stay ahead of your competitors. Find out what they do differently from you and see if you can make it better. This is called competitor analysis that also forms part of research marketing. This situation needs a lot of maintenance with consistent marketing.

  • When your Business is Old

People are always looking for ways to get money, some are looking for ways to monetize their passions. So, no matter how unique your business is, in years to come there will be people offering the same services as you, even better.

This means more competition for you. With more competition on your side, rejuvenating your product becomes the best option. You will then need to do a number of marketing campaigns, showcasing new product feature, new performance, and new benefits.

With that being said, marketing is needed all the time in your business. Basically, your business should be marketing first and marketing last.



This post first appeared on Sane Marketing, please read the originial post: here

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When is Marketing Needed in Business?

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