Social media networks have changed the way we converse, enhanced the techniques of Marketing and has modified the way of managing our schedules. Undoubtedly, social media channels have groomed our society with tons of opportunities and have given us multiple platforms where we can perform freely.
And among all the top social networks, Instagram is one of the powerful platforms for marketing strategies. It has always been a strong tool that has flourished the industry with so many facilities and advanced features. The photo-sharing application is famous all around for maintaining the highest user base and offering different engagement rates and organic reach on Business pages. Filters features, stories section, customizable ads option, direct account link with Facebook, and IGTV are some of its best features that make it a special and amazing channel across the globe.
Moreover, as per the researches we have done, more than 400 marketing professionals across different sectors and companies, Instagram is more effective photo-sharing application at getting ad interactions than other networks. However, it is not an easier job to make the right use of ads but with a general ad engagement rate, it can boost any business’s sales.
Instagram has introduced a myriad of features, especially since its collaboration with Facebook. And it’s most recent update IGTV is among them. IGTV is a channel for video sharing that is optimized with the landscape mode, which allows users to watch the complete video without switching the screen in a horizontal way. In its initial days, it was launched with the vertical format, but later Instagram added horizontal format too to make it a convenient place for users to spend.
Instagram TV/IGTV is a platform for long-form video channel where users can post their one-hour long videos. The channel is not restricted to short videos only or for the entertainment purpose, here the network allows users to market their business and brand to the world through the medium of videos.
Recommended Video Resolution & File Extension Requirement:
However, planning the best strategy and making the right use of IGTV has always been important if the users want to get the amazing output from their efforts. Therefore, it is also necessary for them to know what resolution and ratio of a file should be used on IGTV- Instagram only accepts videos in .mp4 format, and videos should be at an aspect ratio of 9:16 for a vertical video and 16:9 for horizontal. Apart from this, videos need to be at a minimum of 720p resolution, with a maximum file size of 650mb for those at 10 minutes or less and 3.6GB for ones up to an hour-long.
Benefits Of IGTV:
Video content has been an excellent factor for boosting engagement rate and increase brand value, still with the ubiquity, the video part has become an important part of the online marketing strategy. Moreover, as per the research, videos are the most effective way of attracting customers than marketing is done through infographics and other methods.
And here adding IGTV to your marketing strategies and using it to a roaster of Instagram content types provide depth to a profile. Along with more than 25 million business profiles and about two million advertisers in the same space having so many points of differentiation from competitors is important specifically when the video production is now a main source for the social media marketers.
Best Practices To Follow:
IGTV host long-form videos through you can draw tons of benefits to your table- create content that can communicate your brand and business values to the customers in the right way. As the channel is completely dependent on Instagram, therefore, you got the chance to make its use for your marketing.
But you cannot expect the audience to sit back and watch your meaningless content, so you have to make sure that you do not miss out the main factors in your video. Read on the article to know the best practices to follow to make the right use of IGTV for marketing.
Think Like A Pro:
While creating a video for your business, you need to focus on the core values of your business and then you should create a script based on your customer base and business products. Most of the marketers and advertisers skip many options and create random videos that result in dropping their business.
But the process of creating quality and meaningful video is simple as you just need to focus on the points that you want to achieve through your content and need to consider the customers’ demographics (age, sex, income, interest).
While creating a video for your business marketing, you should ensure that you do not focus on the push marketing, but keep it organic and genuine so that your audience could interact with your video and your brand with interest. Do not talk about how your company is great, but show it with your services.
Note: “Push marketing is a subject that can help you to grab the number of likes and audience, but it will not help you to engage the audience with your business.”
Furthermore, you can explore the ways to advertise the video in different segments and platforms where it can meet the right audience and can grab the right audience.
Stick To A Schedule:
Before sharing a video on IGTV, it is important for you to make a schedule for your IGTV channel and follow it in the future. That way, the audience who may not see your post immediately could get in their feeds later.
Moreover, setting up a schedule will also let them know about your new uploads. Therefore, it is important not just to keep a record of your content, but also to interact with the followers as well. Along with all the top points and factors, the strategy provides accountability for you and the best part to include in your daily routine for better marketing.
In addition, adding themes into the mix and involving followers in your videos encourage your audience to participate- this tends your audience into higher engagement and assist your efforts to discover what exactly your audience wants.
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