By Guest Author(Sanjiv Barnwal)
Considering the current situation, it is crucial for Plumbing Contractors to have high visibility on the major search engines. Potential customers are just looking for them across the virtual web. Thus, the more visibility they can manage the better is their business prospect.
Considering this situation, experienced search marketers in London share some tips in the following paragraphs to improve conversions and revenue for plumbing contractors.
SEO tactics for plumbing contractors
1) Get the basics first:
Experts working at a top-notch SEO agency in the city suggest to get to the basics first. Remember, Google depends upon no one but you to get the relevant data that your prospective customers are searching for. If you can provide that data and provide it in a better way than your competitors, your business will definitely enjoy better online visibility. Check out the top performers among plumbing contractors in London. It is important to know what they are doing. It is also important to know what your prospects are experiencing and whether your website is catering to their expectations.
2) Understand your customers language and speak in it:
In other words you have to understand exactly what your prospective customers need or want. Start making a list. You can’t expect your SERP ranking to improve without understanding what your customers are looking for. Once you gain that insight, work on your website to bring about the necessary changes. Google has no particular liking or disliking for you. Only when you prove yourself to be a resource for your prospective clients, Google will start rewarding you.
3) Make your content useful, unique and informative:
According to experts from a topnotch London SEO agency, content is not just limited to blogs. Rather, it now spreads across infographics, webinars, live chats, video, lists, how-to guides, power point presentations and much more. Supply content to your site and also to the online channels where your prospective clients hang out. Use different types of content to provide replies to the queries put up by your prospects.
4) Give your website the care it needs:
Make sure your page titles, image tags (also known as alt-tags) URLs, meta descriptions and meta titles are rightly placed. All these elements are a part of on-page SEO that affects the individual ranking of webpages in search results. Identify the most popular pages of your plumbing website in search results. You can also compare your meta descriptions with that of your competitors to bridge the existing gap. Upgrade the meta content as per Google instructions. At advanced level, download and run the ScreamingFrog free tool. It scans websites with upto 500 webpages and tells you which on-page data must be changed. If you’ve a bigger website, use the paid version of the tool.
5) Build your backlinks carefully:
Backlinks are the links from other sites that link back to you or your site. Quality backlinks are as precious as gold. Make sure to earn as many backlinks as you can from high-authority websites. Google assigns maximum value to such backlinks. You should track the social reputation of your brand by using a social monitoring tool. It is also important to check the backlinks that your competitors have owned. Explore opportunities to earn your backlinks from those high-authority websites.
6) Listing is important:
Get your business listed (it is also called citations) across local, national and even international niche directory websites. This way you tell Google and your prospects where to find you. Authoritative, consistent and up-to-date citations help a business gain more online exposure than anything else along with improving its Google ranking. As a plumbing agency or plumbing contractor, make sure your GMB or Google My Business profile is complete with relevant and factual information. Do not submit the minimal information to it if you’re serious about business expansion. Include images, mention your working hours and include more relevant information to make your business look authentic. If your business is spanned across various locations, create a separate landing page for every physical location. You need to optimise the page with relevant and precise information like your city, county and post code.
7) SSL certificate and page speed:
SSL certificate denotes data moving through your website over a secured channel (or https). There will be a time in near future when all unencrypted websites will be flagged unsecure. Getting an SSL certificate is easy and hassle-free. Once you get this your site will be up and running smoothly again.
Ideally, webpages should load within a maximum span of 3 seconds. If it takes any longer, your visitors will switch over to your competitors’ site. Google tracks this in its algorithm.
8) Create less and promote more:
Spend 20% of your effort in creating content and spend the rest 80% on promoting it. Make sure your readers and visitors can share content easily through social sharing icons on all your posts. Don’t forget to include the most relevant social channels in your search engine optimisation campaign. Post content in consistent manner. Promptly respond to comments and acknowledge people with thanks for every share of your posts. There’re both free and paid social media management tools to make your task easier. Ask your staffs to share your content over their social networks.
In addition to the tips mentioned above, you need to make some additional effort like the following:
1) Make use of free dashboards like GSC (Google Search Console) to know which pages are most visible on SERPs and which actually drive your organic traffic.
2) Check your keyword ranking at regular intervals.
3) Use free tools like Google Analytics or your Content Management System (CMS) to measure organic search traffic.
4) Make sure your pages are mobile-optimised.
5) Minimise mobile bounce rate to ensure you’re not missing out on potential business.
6) Keep a track of your conversions. When you’ve increased conversion rate, it means your SEO strategies are working and vice versa.
7) Ensure content engagement so that users spend enough time on your site to help you avoid bounce rate.
Search engine marketers from DubSEO – a renowned London based SEO agency – shares these tips to help your business enjoy greater online prominence. They furthermore suggest you to have patience and remain consistent in your effort to achieve the desired results.
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