At the KWFinder.com is one of the leading keyword research tools. Its real breakthrough came when the Google Keyword Planner did not show any more direct search volume, but limited itself to data like 100-1000 searches. Open data is only available to AdWords users with active campaigns. A good deal, as I could imagine for KWFinder.
For those of you who do not feel like reading the Kwfinder test, I also made it available here as a screencast / video.
What is the KWFinder?
The KWFinder is a small tool which taps the data from Google and provides it in a separate interface. In addition to searching for relevant Search terms, the autocomplete can be performed as well as questions about the term can be researched. These functions I show in detail in the following review.
KWFinder prices and packages
The prices are clear and simple at KWFinder. Generally you have to distinguish between two paid packages.
In the package “mangools Basic” there are per 100 hours per 100 keyword queries, 100 SERP queries and 200 similar keywords per search.
In the “mangools Premium” package, there are 500 KW queries, 500 SERP queries and 700 similar keywords per search per 24 hours.
In terms of price, we talk about the basic package from $ 12.42 to $ 29 a month. The low price applies to annual payment and the high price is if you only want to book monthly. The premium package costs $ 24.92 and $ 49 a month. For most users I know, the basic package is completely sufficient. After all, we're talking about 100 queries a day!
Who decides only for the free package, has 3 queries (KW / SERP) and 25 results each in 24 hours. For some users, this package is sufficient. Is for a detailed search, of course, too short.
Each package also includes the SERPChecker. Premium and Basic will also be the new tool from July 2017 SERPWatcher be there.
When logged in, the KWFinder is an absolutely clear tool. Everything that awaits you after login is an input field for your keyword as well as country and language selection. I ask for the test times the term “credit”. In the video above I used SEO as a term.
At the country I chose Germany. Alternatively, England, India, Spain and USA are available. Linguistically, I chose German. And in the selection of what I actually want to query, I decided in the first step for “suggestions”. Next are still “autocomplete” and “Questions” ready. I'll show that in the test.
Start query and seconds later the results are there. The overview is divided into two areas. On the left side, the search takes place. On the right side, the data for the keyword that you select on the left is always displayed. If I click on a keyword on the left side, the data changes in the right half.
Quite untypical, I would like to start with the data on the right side. Simply because they always appear when you choose a keyword. And once explained, they are also permanently understandable. Therefore here to the keyword “credit” times the master data.
Keyword data in detail
First, the value “SEO Difficulty” is shown. Say, the difficulty for a term. This is made up of various values such as Search Volume, AdWords competition, CPC, etc. In addition, the results also different Moz data play a role. For how important you want to take this indicator, I leave it to each one myself. I find 45 points for “credit” a bit tight.
To the right is the display of the search volume distributed over the months for one year each. This allows seasonal fluctuations to be well recognized. And also, whether a topic is interesting year-round.
In the lower part the first 9 hits from Google are shown. In addition, the table is completed by further data:
- DA = Domain Authority (MOZ)
- PA = Page Authority (MOZ)
- MR = MozRank of the URL
- MT = MozTrust of the URL
- FB = number of Facebook shares of this URL
- G + = number of Google+ shares of this URL
- Rank = SEO difficulty rank
- Visits = number of estimated visitors per month on the position
For a fixed overview of the first hits to a keyword enough. In detail, you can not analyze the websites in KWFinder, this is not thought. Now let's go to the other half of the tool where the research is taking place.
Keyword research in detail
We now search for suitable terms that we want to use for a website in the field of credit. Be it as a completely independent landing page or as a synonym etc. for a main concept. First, it starts with the choice of a keyword in which the search starts. That's “credit” in this case. Then you can either jump directly into the results, or you can still use a filter. So I'll show you the filter options first.
In this example, let's filter for terms with at least 500 searches per month. In addition, the word credit must occur in it. A “loan” would therefore no longer be displayed, although it is otherwise proposed without a filter by the KWFinder.
Now let's take a look at the result. It is enough with filter still for 139 search terms – which is really a lot considering the limitations. This will give you a search volume of over 755,000 requests per month. Alone the few tagged terms on the screenshot already come to 375,857 searches.
You can sort your results by each table column. So by search volume, CPC, PPC competition and difficulty level. I think for most here a sort by search volume applies. Anyone building AdSense sites will also keep a close eye on the CPC.
For me, the seasonal conditions are always very important for a term. That's why I've marked “credit despite Schufa” in the table. There you can see very well how the demand fluctuates.
Here again in detail only for this term.
Okay, once I've tagged the keywords that are of interest to my project, I put them on an internal list. This works under the table.
As always: Lists should be named meaningful so that the overview is not lost later.
In the main menu, you can always access your lists. This will open an overview with further functions.
- Open = opens the list in already familiar view as a table
- Edit = allows fast deletion of keywords from the list
- Export = Immediate export as a CSV file
- Delete = Delete
Above all, the function for editing the list is important because it is simply a very quick and easy way to maintain the keywords is allowed. By clicking on “Edit” you will also get the information about how much search volume your keyword set has. The data is always exciting, as many people like to rush to the search volume of a single keyword instead of looking at complete sets. Here, the KWFinder already helps a lot.
And of course I can delete items with one click directly from the list. Since this, in my opinion, is faster than just using the search terms to select a list that really fits, I prefer to clean up lists.
Autocomplete in KWFinder
This function is used to automatically complete terms. So when I put credit back in the search, keywords are based on that term.
Of course, the results overlap with the results before. However, you recognize the small stars, that there are also many terms that are not yet on your list.
You can either add them to the same list or create a new list. The rest works identically.
Find questions in the KWFinder
Finally I would like to briefly show you the function “Questions” in the KWFinder test. For this purpose, various W questions are researched in combination with the keyword “credit”. Such a search is i.a. for guidebooks and Q / A areas exciting. For the sake of clarity, I would put questions directly on my own list.
146 questions were found about the loan. These add up to a search volume of 8,243 a month. And as you can see on the screenshot, the questions have very different peaks depending on the season.
The KWFinder.com does what he promises. A clean keyword search is possible. This works very fast. Even the training in the tool is fast, because the workflow is very straightforward. I find it pleasant and should also appeal to every beginner in the field. Since the data can be exported differently by click, further processing in Excel or own tools is possible. Price wise we do not need to discuss, because the KWFinder is fair.
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