Snapchat’s most prominent feature is finally going to get some attention in 2020. From February 2020, your Bitmoji avatar will be the star of a cartoon series called Bitmoji TV. This is a huge evolution for Bitmoji beyond the popular comic strip stories, till today.
Bitmoji TV creates original shows for its Discover section that can’t be copied. It could help Snapchat differentiate from a large number of video platforms present in the market, like Facebook Watch, TikTok, and YouTube. Moreover, it could also improve the quality of Discover, which is like a tabloid TV magazine. It contains attractive imagery and shocking content to make it eye-catching and draw more audience.
In Bitmoji TV, your avatar and that of your friends will be present in a variety of adventures, ranging from becoming zombies to falling in love with robots to being agents. The trailer that Snapchat released is animation style, similar to Netflix’s Big Mouth.
Snap hasn’t provided any details, like how long the episodes will be, how often they will be released, and whether there will be any extraordinary talent in the series. However, a Snap’s spokesperson said, “Currently, Bitmoji TV isn’t present on your network, however, you should stay tuned because the global premier will launch soon.”
The Snapchat Show page for Bitmoji TV indicates that the series will air in February 2020. Users can also use mobile to subscribe and turn on notifications for new content.
Snapchat has had tough years because Facebook and its apps have copied many of its features. For example, Instagram killed the growth of Snapchat for years. Facebook also copied Snapchat and provided selfie filters. The company also launched Facebook Watch as a direct competitor to Snapchat Discover.
Facebook also started competing with Bitmoji around two years ago. Later, we heard that Facebook was working on Facebook’s Avatars. Moreover, this year, the company introduced Messenger chat stickers in Australia. However, Facebook’s, Google’s, and Twitter’s slow attempts have allowed Bitmoji TV to shine.
Bitmoji app became popular when Snapchat started offering avatars as chat stickers. According to Sensor Tower, it had around 330 million downloads in April. Slowly, Snap started expanding Bitmoji. The company began improving graphics and launched the Developer Kit. Moreover, the most famous invention of Snapchat was Bitmoji Stories, which was the ancestor of Bitmoji TV. These stories offer you short comic-style interactions with your avatar. Sometimes, there were amazing animations.
In 2019, Snap made smarter decisions. Bitmoji had become quite popular among teens as they were goofy and excellent for Snapchat. However, to get more popularity, Snap realized that it had to build a longer-form experience with the users. Stickers and stories weren’t enough to grab the mass audience. So, the company introduced Bitmoji TV. Through this service, everyone sees his own Bitmoji as the main star. Thus, these cartoons are different than others that you find around the web.
The main factor that will determine Bitmoji TV’s success is writing. If your character gets into funny meme situations, you will come again to watch. However, Snapchat is going to lose the audience if the show seems too childish or boring. To increase audience viewership, Snapchat should also include Hollywood talent to produce the episodes.
There are some strong brands here, such as ESPN SportsCenter. Moreover, Snapchat’s original shows have over 25 million viewers. It has amazing shows like Dead Girls Detective agency, and biopic clips from Arnold Schwarzenegger and Serena Williams. However, there is a lot of clickbait which loses premium advertisers.
Bitmoji TV could offer video content that’s fun and unique. Snap has realized, with the recent launch of Snapchat Cameos, that the most addictive experiences come from users’ faces. Snapchat made selfies the future of communication. So, Bitmoji TV could also become the future of video content.
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