Available in different colors, materials, styles, and textures, Menu Covers are perhaps the least spoken about aspects of the restaurant business. Menu covers actually say a lot about the restaurant, its theme, the standards for quality, and echo the establishment’s business principles. A menu cover is noticed by every customer. It is perhaps the only marketing literature that no customer can avoid. A customer may not have a proper look at the interiors or table lamps but certainly, the menu cover cannot be overlooked. However, many restaurants fail to cash-in on the engagement appeal of the menu cover, assuming it is just another part of the overall customer experience. Read ahead to understand how menu covers can boost your restaurant business without spending big…

Basics First: Irrefutable Importance of a Menu Cover

People tend to give attention to something only when it is attention grabbing! A menu cover is essentially a presentation holder and it can entice and awe the consumers, making them curious and interested. A brilliantly designed menu cover possesses the ability of making first-timers diners and repeat guests explore items beyond their usual choices – directly related to how the menu items are presented. When the menu is presented with a stylish menu cover, say in a padded menu cover, the customer takes more time in finalizing the selections, more curious about items that are highlighted.

For restaurants, this means more engagement and the ability to upsell parts of their menu that mean more revenue or better reviews. The customer enjoys holding an attractive menu cover, so the texture should be fine. A customer views all aspects of the menu list, so the colors and fonts should be smartly picked. Even when lying by the side, the menu cover provides visual engagement and therefore, it should always have some bespoke qualities.

Different Types of Menu Cover Available:

Leather Menu Cover: Ideal for high-class restaurants, leather menu covers with metallic corners offer a classic look. Made with artificial or natural leather, these covers enhance the reputation of a restaurant. Leather covers also offer the option of getting the restaurant’s name printed on the front. You can also opt for a padded and leather menu cover.
Clear Plastic Covers: Clear plastic covers are plain and simple and come with no or minimal printing. These covers are effective in protecting menus from any damage and are cheaper as well. The front page of the menu is clear. You might need to design the cover page separately
Wooden Menu Covers: These covers come with a wooden pattern printed on it. Wood menu covers are waterproof and provide an elegant, more natural look.

Along with the online reviews and welcome alleys, the menu cover forms an intrinsic part of communicating with a new guest. These first impressions are critical. An intelligently designed menu with an attractive cover can be a very effective marketing tool!

Choose Menu Covers Smartly

Whether it is the table cover or the food, it is important to check every single detail of your restaurant to ensure immediate and longer-term success. It goes without saying that menu covers play a pivotal role in a restaurant’s branding and marketing efforts, often creating the first impressions you want. At The Menu Shop, you can choose from the latest assortment of menu covers. Accessed by small and big restaurant owners, from budget dine-in destinations to luxe hotels and cafes, the online store provides smart, menu cover solutions. Take the time to explore a wide variety of menu covers and accessories at competitive prices!

Concluding Thoughts

Menu card covers help in bringing the feel of your business to the tabletop. They are an important element that the guests cannot ignore. This blog talks about how menu covers can boost restaurant business and play a vital part in the revenue generation in revenue generation.